TTLV: How to create keywords on Vietnamese electronic newspapers

MASTER'S THESIS INFORMATION

1. Student's full name:Le Thanh Ha

2. Gender: Female

3. Date of birth: September 24, 1989

4. Place of birth: Thanh Hoa

5. Decision on recognition of students No. 2998/2013/QD-XHNV-SDH. December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: none

7. Thesis topic name:How to create keywords on Vietnamese electronic newspapers

8. Major: Journalism Code: 62.32.01.01

9. Scientific instructor:Associate Professor, Dr. Vu Quang Hao

10. Summary of thesis results:

The thesis focuses on research and gives some basic results as follows:

In chapter 1, the first part, the author presents the most general concepts of keywords in electronic newspapers; the public's understanding of keywords; the concept of tools such as CMS management systems; presents 4 types of keywords; surveys the frequency of using keywords in current electronic newspapers; the difference between keywords in electronic newspapers and keywords in other types of newspapers.

In the second part, the author presents the role of keywords in online newspapers. Specifically, the author clarifies the role of content; the role of search and promotion and the role of keywords for the public through practical research and surveys. In the third part, the author presents the common positions of keywords in online newspapers. In the fourth part, the author studies the changes in the way keywords are used in online newspapers today.

In chapter 2, the author evaluates the use of keywords on current electronic newspapers. Thereby, drawing out journalists' perceptions of the importance of keywords in current electronic newspapers.

Next, the author also conducted a survey on the current focus on keyword building by journalists through roles such as: helping readers find articles more easily; increasing writing efficiency, focusing more on the main topic of the article; showing topicality to create invisible attraction to readers and the role of creating a connection between readers and journalists.

In addition, the author also conducted a survey on the issue of keywords that online newspapers should avoid using today.

Some other issues that need to be clarified in this chapter are the quality of keywords under the assessment of those who directly do it (does the quality reflect on their articles on online newspapers); the keywords commonly used by journalists today; the purpose of using good quality keywords to help articles on online newspapers; factors influencing the decision to use poor quality keywords; attitudes when seeing articles using poor quality keywords? (agree, disagree or not?); survey on the construction and use of keywords on 3 news sites vietnamnet.vn (VNN), vnexpress.net (VNE) and tuoitre.com.vn (TTO) through the quality of keywords on online newspapers today; current journalists' assessment of the method of constructing and using keyword tags on these 3 news sites.

In chapter 3, the author compares the use of keywords between domestic and foreign newspapers (cnn.com and straitstimes.com). From this result, the author gives notes on using keywords and suggests rules for creating keywords.

11. Practical application:

The research results of the thesis are the basis for awareness of the role, especially the way to create keywords on electronic newspapers, which can directly support those who directly work on electronic newspapers to support their work and improve the quality and ranking of the newspaper. At the same time, the thesis will also become a reference document for teaching, especially when there is no official document on this issue.

12. Further research directions:

If possible, this thesis can also suggest more in-depth research directions on keywords as well as how to make electronic newspapers.

13. Published works related to the thesis: none

INFORMATION ON MASTER'S THESIS

1. Student name: Le Thanh Ha 2. Gender: Female

3. Date of birth: September 24, 1989 4. Place of birth: Thanh Hoa

5. Admission decision no.2998/2013/QD-XHNV-SĐ dated December 30, 2013 issued by President of University of social sciences and humanities, Vietnam National University

6. Changes in Academic process: None

7. Thesis topic: How to create keywords in online newspapers in Vietnam

8. Major: Journalism. Code: 62.32.01.01

9. Scientific guider: Assoc. Prof., Dr.Vu Quang Hao

10. Summary of the master thesis result:

In Chapter 1, the author gives the most general concept of keywords in an electronic newspaper; the public's perceptions towards the understanding of keywords; concept of tools such as management system CMS or definition of electronic newspaper; mentioning 4 types of keywords; frequency surveys the use of keywords in electric newspapers; difference between keywords of electric newspapers and keywords of other type of press.

In the second part, the author referred to the role of keywords for electronic newspapers. specifically, the author clarifies the role of the content; roles of research, marketing and the role of keywords to the public through studies and surveys (details in the thesis).

In the third section, the author outlines the position of keywords that often appear in electric newspapers.The fourth part is the study of changes in the way of using keywords in electronic newspapers nowadays.

In this chapter 2, the author evaluates the use of keywords on the electric newspapers today. Thereby it can be concluded the awareness of journalists about the importance of keywords in electronic newspapers nowadays.

Next, the author makes a survey on the role of creating keywords of journalists through roles such as helping readers find articles more easily; increase effectiveness of the article, more focus on key themes of articles; presenting the hot news in order to involve strongly with readers and linking role between readers and journalists.Besides, the author also conducts a survey about what keywords should be limited nowadays.

Adding to that, issues needed to be clarified in this chapter are: the quality of keywords under evaluations of who wrote by themselves (quality should reflect his article on the electronic newspaper); keywords that electric newspapers often now use; purpose of keywords to how to write articles on the electronic newspaper; factors affecting the decision to use substandard keywords; attitude to see how articles use undervalued keywords?; survey the construction and use of keywords on 3 pages vietnamnet.vn (VNN), vnexpress.net (VNE) and tuoitre.com.vn (TTO) through quality of keywords of the current electric newspapers; evaluation of the current press how to build and use Keywords Tags in newspapers VietNamNet, Vnexpress and Tuoi Tre (percentage%).

After the conclusion through chapter 2, the author realizes that most journalists are aware of the importance of quality of keywords to electronic newspaper. However, how to form and create keywords still gets difficulties and could not meet the sufficient quality.

In Chapter 3, the author makes a comparison between creating keywords of the foreign press and the domestic press through analyzing 3 sites Vnexpress, VietNamNet, Tuoi Tre; survey keywords on cnn.com; survey keywords on straitstimes.com. From these results, the author makes note when using keywords and recommends the rules of creating keywords.

11. Possibility of practical application:

Research results of the thesis is the awareness basis of the role, especially method of creating keywords on electronic journal, ability of direct support for those who use directly electronic journal to assist their work and improve the quality and ranking of the newspaper. At the same time, the thesis also becomes the teaching reference, particularly there is no formal document in this regard.

12. The next research trends:

If available, the thesis may also suggest further deep research trends about keywords and the method to make e-journal

13. All works published related to the thesis: none