TTLV: The "For the Press" section on the company's website.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Tran Thuy Ngan 2. Gender: Female

3. Date of birth: March 20, 1990

4. Place of birth: Hanoi

5. Decision to recognize students No. 320/QD-SDH; Dated March 10, 2014, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

(Note the types of changes and the corresponding times)

7. Thesis title:The "For the Press" section on the company's website.

8. Major: Journalism; Code: 60 32 01 01

9. Scientific supervisor: Dr. Nguyen Thi Thanh Huyen – Deputy Head of the Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of the thesis results:

This thesis has clarified several theoretical issues regarding the relationship between businesses and the press, methods for building and developing relationships with the press in general, and methods for applying websites in building and developing relationships with the press in particular.

The thesis also conducted a survey, analysis, and evaluation of the current state of the press section on the websites of the top 500 largest companies in Vietnam in 2013 and the top 100 largest companies in the United States in 2013. Specifically, it surveyed and analyzed the content, format, and features of the "For the Press" section on the websites of companies in the VNR500 and Fortune100 in 2013.

In this thesis, the author proposes several solutions to improve the quality of journalistic sections on Vietnamese corporate websites today.

Overall, this thesis contributes a research finding on the "For the Press" section of a Vietnamese company's website, comparing it with international research findings to identify the issues. From this, it offers recommendations, solutions, and lessons learned to provide valuable reference material for corporate communications professionals, lecturers, and students in journalism, communications, public relations, and media management.

11. Practical applications:

This thesis presents a highly applicable research topic in the current context. Through specific surveys and evaluations, the thesis develops a systematic document on the current state of information provision to the press on the websites of Vietnamese businesses. Based on the survey results, the thesis will also identify the advantages and disadvantages of providing information to the press on business websites, thereby proposing solutions for businesses to enhance the role of their websites in building positive relationships with the press.

In addition, this thesis can also be a valuable reference document for those interested in the field of public relations, especially online public relations and corporate communications.

12. Future research directions:

Based on the results of this thesis, future research topics could include issues such as:

- Applying social media to build and develop relationships between public relations staff and journalists.

- How to build and develop relationships between public relations staff and journalists through online tools.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS                                               

1. Full name: Tran Thuy Ngan 2. Gender: Female

3. Date of birth: March 20^th, 1990

4. Place of birth: Hanoi

5. Admission decision number: 320/QD-SDH dated March 10^th, 2014 by the Rector of VNU University of Social Sciences and Humanities under Vietnam National University, Hanoi.

6. Changes in academic process: None

(write forms of corresponding changes and time)

7. Official thesis title: “Pressroom column” on websites of enterprises

8. Major: Journalism; Code: 60 32 01 01

9. Supervisor: PhD. Nguyen Thi Thanh Huyen – Deputy Dean of Faculty of Journalism and Communication, VNU University of Social Sciences and Humanities under Vietnam National University, Hanoi.

10. Summary of the findings of the thesis:

The thesis has clarified some theoretical issues on relationship between enterprises and press, the enterprises's methods of forming and developing relationships with the press in general and methods of website applications in forming and developing relationships with the press in particular.

The thesis has investigated, analyzed and evaluated the real of Press column on websites of the top 500 largest enterpries in Vietnam in 2013 and the top 100 largest enterprises in the United States in 2013. Particularly, the thesis has analyzed contents, forms and facility routine programs on the “Press column” on websites of enteprises under VNR500 and Fortune 100 list in 2013.

In the thesis, the author has proposed some solutions to improve the quality of Press column on websites of Vietnamese enterprises.

In general, the thesis has contributed new findings of “Press column" on websites of Vietnamese enterprises compared with international research findings in order to identify problems. Developed, the thesis has suggested recommendations, solutions and experience lessons, etc, in order to provide communications specialists in enterprises, lecturers and students majoring in journalism, communications, public relations and communications management with additional reference.

11. Practical applicability:

The thesis is a research topic with high applicability in the current period. Through the survey and specific assessment, the thesis has developed a systematic document on the status of providing information to the press on websites of Vietnamese enterprises today. Based on the survey results, the thesis will also point out advantages and disadvantages in providing information to the press on websites of enterprises, accordingly offer solutions so that enterprises can enhance the role of websites in building fruitful relationships with the press.

Besides, the thesis may be a reference with high applicability for people who have interest in the field of public relations, especially online public relations and enterprise communications.

12. Further research directions:

Based on the finding of this thesis, further research directions may be associated with the following issues:

- Application of social network to forming and developing relationships between PR staffs and journalists

- Methods of forming and developing relationships between PR staffs and journalists through online tools.

13. Thesis-related publications: None