MASTER'S THESIS INFORMATION
1. Student's full name: Tran Thuy Ngan 2. Gender: Female
3. Date of birth: March 20, 1990
4. Place of birth: Hanoi
5. Decision on recognition of students No. 320/QD-SDH; March 10, 2014 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training process: No
(record the forms of change and the corresponding time)
7. Thesis topic name:“For the press” section on the company website
8. Major: Journalism; Code: 60 32 01 01
9. Scientific advisor: Dr. Nguyen Thi Thanh Huyen - Deputy Head of Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of thesis results:
The thesis has clarified some theoretical issues about the relationship between enterprises and the press, methods of building and developing relationships with the press of enterprises in general, and methods of applying websites in building and developing relationships with the press of enterprises in particular.
The thesis also conducted a survey, analysis and evaluation of the current status of the press section on the websites of the top 500 largest enterprises in Vietnam in 2013 and the top 100 largest enterprises in the United States in 2013. Specifically, the survey and analysis of the content, form and utilities of the "For the press" section on the websites of enterprises in the top VNR500 and Fortune100 in 2013.
In the thesis, the author proposed a number of solutions to improve the quality of press columns on Vietnamese business websites today.
In general, the thesis has contributed a research result on the "For the press" section on the website of enterprises from Vietnam, comparing with international research results to identify the problem. From there, recommendations, solutions, lessons learned... are given to help communication practitioners in enterprises, lecturers and students in journalism, communication, public relations, and communication management have more reference materials.
11. Practical application:
The thesis is a research topic with high applicability in the current period. Through specific surveys and assessments, the thesis builds a systematic document on the current status of providing information to the press on the websites of Vietnamese enterprises. From the survey results, the thesis will also point out the advantages and disadvantages of providing information to the press on the enterprise's website, thereby providing solutions for enterprises to enhance the role of the website in building good relationships with the press.
Besides, the thesis can also be a valuable reference material for those interested in the field of public relations, especially online public relations and corporate communications.
12. Further research directions:
From the results of this thesis, the research direction of the following topics may be related to issues such as:
- Applying social networks to build and develop relationships between public relations staff and journalists.
- How to build and develop relationships between public relations staff and journalists through online tools.
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Tran Thuy Ngan 2. Gender: Female
3. Date of birth: March 20th, 1990
4. Place of birth: Hanoi
5. Admission decision number: 320/QD-SDH dated March 10th, 2014 by the Rector of VNU University of Social Sciences and Humanities under Vietnam National University, Hanoi.
6. Changes in academic process: None
(write forms of corresponding changes and time)
7. Official thesis title: “Pressroom column” on websites of enterprises
8. Major: Journalism; Code: 60 32 01 01
9. Supervisor: PhD. Nguyen Thi Thanh Huyen – Deputy Dean of Faculty of Journalism and Communication, VNU University of Social Sciences and Humanities under Vietnam National University, Hanoi.
10. Summary of the findings of the thesis:
The thesis has clarified some theoretical issues on relationship between enterprises and press, the enterprises's methods of forming and developing relationships with the press in general and methods of website applications in forming and developing relationships with the press in particular.
The thesis has investigated, analyzed and assessed the real of Press column on websites of the top 500 largest enterpries in Vietnam in 2013 and the top 100 largest enterprises in the United States in 2013. Particularly, the thesis has analyzed contents, forms and facility routine programs on the “Press column” on websites of enteprises under VNR500 and Fortune 100 list in 2013.
In the thesis, the author has proposed some solutions to improve the quality of Press column on websites of Vietnamese enterprises.
In general, the thesis has contributed new findings of “Press column" on websites of Vietnamese enterprises compared with international research findings in order to identify problems. Developed, the thesis has suggested recommendations, solutions and experience lessons, etc, in order to provide communications specialists in enterprises, lecturers and students majoring in journalism, communications, public relations and communications management with additional reference.
11. Practical applicability:
The thesis is a research topic with high applicability in the current period. Through the survey and specific assessment, the thesis has developed a systematic document on the status of providing information to the press on websites of Vietnamese enterprises today. Based on the survey results, the thesis will also point out advantages and disadvantages in providing information to the press on websites of enterprises, accordingly offer solutions so that enterprises can enhance the role of websites in building fruitful relationships with the press.
Besides, the thesis may be a reference with high applicability for people who have interest in the field of public relations, especially online public relations and enterprise communications.
12. Further research directions:
Based on the finding of this thesis, further research directions may be associated with the following issues:
- Application of social network to forming and developing relationships between PR staffs and journalists
- Methods of forming and developing relationships between PR staffs and journalists through online tools.
13. Thesis-related publications: None
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