TTLV: Exploiting the cultural and artistic values ​​of Southern Vietnamese amateur music to serve tourism development

MASTER'S THESIS INFORMATION

1. Student's full name:PHAN VO THU TAM                

2. Gender: Female

3. Date of birth: October 4, 1981

4. Place of birth: Phung Hiep - Hau Giang

5. Decision on recognition of students No. 2123/2011/QD-XHNV-SDH dated November 1, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process:

7. Thesis topic name:“Exploiting the cultural and artistic values ​​of Southern Vietnamese amateur music to serve tourism development”

8. Major: Tourism Code:

9. Scientific instructor:DR. DUONG VAN SAUHanoi University of Culture.

10. Summary of thesis results:

- To solve the problems raised, the thesis successively clarifies the theoretical bases related to Southern amateur music; studies the application of experiences in bringing art and culture to serve tourism development in the country and some countries in the world; refers to research works on Southern amateur music by previous authors, research topics on culture and art, considering them as important foundations, opinions and experiences in preserving and promoting the traditional values ​​of Southern amateur music.

- In order to affirm the potential of the art of Southern amateur singing, the thesis has gone into depth to introduce the origin, name, cultural and artistic values ​​of Southern amateur singing. To have an overall view of Southern amateur singing, the thesis has analyzed and evaluated the advantages and difficulties in preserving and promoting the traditional values ​​of Southern amateur singing, through the use of statistical methods, collecting and processing documents, data and field surveys from state agencies, tourism businesses, tourists, local authorities and residents. From there, the results of the organization, preservation and development of Southern amateur singing in some localities in the Mekong Delta region, the application of Southern amateur singing in tourism activities to promote, introduce and attract tourists to the locality, contributing to the economic development of the region.

- Based on the results of practical surveys, conditions and tourism development orientations of the State and local authorities combined with theoretical foundations, the thesis has proposed 08 suitable solutions to contribute to bringing amateur music to serve tourism development in the provinces and cities of Southern Vietnam as follows:

+ Research and evaluate the effectiveness of exploiting the values ​​of amateur music to serve tourism development.

+ Find out the reasons for the advantages and disadvantages in exploiting traditional music to serve tourism development.

+ Investing in building facilities and technical infrastructure at amateur music performance venues to serve tourism

+ Training human resources to serve tourism development

+ Research and develop melodies and content of songs associated with the preservation, exploitation and development of the amateur music genre.

+ Building unique cultural tourism products from traditional music

+ Promote propaganda and promotion activities, promote cultural tourism associated with routes where amateur music is organized.

+ Organize links and coordinate activities between agencies in the culture and tourism sector in exploiting amateur music.

11. Practical application:

The research results of the thesis will serve as material for research topics on preserving and promoting the cultural and artistic values ​​of Southern amateur music, and at the same time contribute to improving the effectiveness of exploiting the artistic values ​​of Southern amateur music in tourism development.

12. Further research directions: (if any)

13. The published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name of student: PHAN VO THU TAM 2. Gender: Female

3. Date of Birth: October 4, 1981 4. Place of birth: Phung Hiep - Hau Giang

5. The decision on recognition of students: 2123/2011/QD-XHNV-Graduate November 1, 2011 by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes during the training process:

7. Name of thesis: "Exploring the cultural and artistic values ​​of the Southern traditional folk music - Vietnam Tourism for Development"

8. Major: Tourism 9. Code:

10. Scientific Supervisors: Dr. Duong Van Sau; Hanoi University of Culture.

11. A summary of the results of the thesis:

- To solve the suggested problem, thesis elucidate the basic theories related to the Southern traditional folk music; applied research lessons in order to bring art and culture to serve for the development of tourism of the country and some other countries in the world; refer to the studies of traditional music of the previous authors, the research on culture, art, whether it is the foundation, opinions and important experience in the conservation and promotion for the traditional art values ​​of traditional folk music in the South.

- To define the potential of art from the South, the thesis deeply figures out the introduction of origin, the name, the value of culture, art of traditional folk music of Vietnam. For an overview of traditional music, thesis analyze, evaluate the benefits and difficulties in preserving and promoting the traditional values ​​of traditional music of the South, through the use of statistical methods, collecting and processing of documents, data and making survey of the state agencies, the business tourism, tourists, residents and local government. Since then the thesis exposes the results of the organization, preservation and development of traditional music in a number of localities in the Mekong Delta, the application of traditional music in tourism activities aims to advocate, referrals and attract tourists to a region, contributing to the economic development of the region.

- Based on the practical survey results , conditions and tourism-oriented development of the State and local levels of government combined with the basis theory , the thesis has proposed 08 appropriate measures to contribute to traditional music in service of tourism development in the southern provinces - Vietnam as follows:

+ Research, evaluate the effectiveness of exploiting the value of traditional music to serve for tourism development

+ Find out the reason of achievements while exploiting the traditional music which serves for tourism development

+ Invest in the infrastructure construction, technical infrastructure at the location for performing traditional music

+ Train of human resources serving for tourism development

+ Research and development of the tunes and content of all the songs which linked to the conservation, exploitation and development of traditional music art

+ Develop cultural tourism products specifying on traditional music

+ Promote advocacy advertising and promotion of cultural tourism destinations associated with traditional music organization

+ Links Organization, coordination among agencies in the culture and tourism operators in traditional music

12. Apply in practice:

The results of the thesis are used as the materials for researching and promoting conservation of cultural and artistic values ​​of the Southern traditional music, while it contributes to improve efficiency in the exploitation of the artistic value of traditional music in South tourism development.

13. The following research directions: (if applicable)

14. The publication of works that are related to the thesis: