1. Student's full name:Bui Thi Thanh
2. Gender: Female
3. Date of birth: March 23, 1987
4. Place of birth: Thanh Hoa
5. Student recognition decision No. 2119/2011/QDXHNV-KH&SĐH dated November 1, 2011 of the President of the University of Social Sciences and Humanities - Vietnam National University, Hanoi.
6. Changes in training process: No
7. Thesis topic name:Marketing of information and library activities at Hanoi Law University.
8. Major: Library Science; Code: 60.32.20
9. Scientific instructor:Assoc.Prof.Dr. Nguyen Huu Hung
10. Summary of thesis results:
The thesis was carried out in line with the proposed research objectives and tasks. Specifically, the thesis studied the theoretical and practical basis of marketing mix in information and library activities. From the analysis of the current status of marketing mix activities, the assessment of the strengths and weaknesses of internal factors as well as the opportunities and challenges of external factors affecting this activity at the Information Center - Library of Hanoi Law University, it shows that the use of 5 marketing mix tools is still implemented in a fragmented manner, unscientific, without specific policies and implementation plans, so the achieved efficiency is not high. To improve the efficiency of marketing mix in information and library activities of Hanoi Law University, the thesis proposes 3 groups of solutions: Group of organizational solutions; Group of solutions applying 5 marketing tools and group of recommendations for superior management agencies and related agencies. The thesis also argues for the necessity of implementing these solutions synchronously to achieve the highest efficiency.
11. Practical application:
- Analyze and evaluate the current status of marketing activities, specifically marketing mix at the Center for Information Technology of Hanoi Law University and find the causes of that status. From there, propose solutions to improve the effectiveness of marketing activities of Hanoi Law University.
- Share experiences with other university information and library agencies, contributing to the completion of the marketing implementation process.
INFORMATION ON MASTER'S THESIS
1. Full name: Bui Thi Thanh 2. Sex: Female
3. Date of birth: March 23, 1987 4. Place of birth: Thanh Hoa
5. Admission decision number: 2119/2011/QĐXHNV-KH&SĐH Dated 01 November 2011 from Chancellor of VNU - University of Social Sciences and Humanities
6. Changes in academic process: None
7. Official thesis title: Marketing information - library activities at Hanoi Law University.
8. Major: Library science 9. Code: 60.32.20
10. Instructor: Assoc. Prof.Doc Nguyen Huu Hung - Hanoi University of Culture.
11. Summary of the findings of the thesis:
The results of the thesis were initially fully addressed and the purpose of the research tasks outlined. specifically, the thesis researches the theoretical basis and practical activities in the marketing mix of information and library. From the study of the marketing mix, assessing the strengths and weaknesses of the internal factors, opportunities and challenges of the external factors shows that the using the marketing mix tools be made as a result of the implementation process functions and tasks of activities rather than the process of self-awareness. Therefore, the application of the marketing mix at The Center is also sporadic, non-scientific and has no policy, specific plans so the efficiency achieves no high. To improve the efficiency of Hanoi Law University's the marketing mix of information and library activities, The thesis proposes three solutions: Group of organization, group of application of five-marketing mix tools, and group of request/consultation to the authority. To achieve the highest performance, these solutions must be carried out in a comprehensive approach.
12. Practical application, if any:
- Analysis and assessment of marketing imformation and library activities, namely the marketing mix of Hanoi Law University's Library find the cause of this situation; proposessolutions to improve the efficiency of marketing information and library.
- Share experience with other university's libraries in the process of implementing marketing activities.
Newer news
Older news
