TTLV: Marketing of information and library activities at Hanoi Law University.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Bui Thi Thanh        

2. Gender: Female

3. Date of birth: March 23, 1987

4. Place of birth: Thanh Hoa

5. Decision on student admission No. 2119/2011/QDXHNV-KH&SDH dated November 1, 2011, by the Rector of the University of Social Sciences and Humanities - Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis title:Marketing activities for information and library services at Hanoi Law University.

8. Major: Library Science; Code: 60.32.20

9. Scientific supervisor:Assoc. Prof. Dr. Nguyen Huu Hung 

10. Summary of the thesis results:

This thesis adheres closely to the research objectives and tasks set forth. Specifically, it examines the theoretical and practical basis of the marketing mix in information and library activities. Analyzing the current state of marketing mix activities, evaluating the strengths and weaknesses of internal factors, as well as the opportunities and challenges posed by external factors affecting this activity at the Information and Library Center of Hanoi Law University, reveals that the use of the five marketing mix tools is fragmented, unscientific, and lacks specific policies and implementation plans, resulting in low effectiveness. To improve the effectiveness of the marketing mix in information and library activities at Hanoi Law University, the thesis proposes three groups of solutions: organizational solutions; solutions applying the five marketing tools; and recommendations for higher-level management agencies and relevant bodies. The thesis also presented arguments for the necessity of implementing these solutions in a coordinated manner to achieve the best results.

11. Practical applications:

- Analyze and evaluate the current state of marketing activities at the Information and Library Center, specifically the marketing mix, at the Information and Library Center of Hanoi Law University, and identify the causes of this situation. Based on this, propose solutions to improve the effectiveness of marketing activities at the Information and Library Center of Hanoi Law University.

- Sharing experiences with other university information and library agencies, contributing to the improvement of marketing activities.

INFORMATION ON MASTER'S THESIS

1. Full name: Bui Thi Thanh 2. Sex: Female

3. Date of birth: March 23, 1987 4. Place of birth: Thanh Hoa

5. Admission decision number: 2119/2011/QĐXHNV-KH&SĐH Dated 01 November 2011 from Chancellor of VNU - University of Social Sciences and Humanities

6. Changes in academic process: None

7. Official thesis title: Marketing information - library activities at Hanoi Law University.

8. Major: Library science 9. Code: 60.32.20

10. Instructor: Assoc. Prof.Doc Nguyen Huu Hung - Hanoi University of Culture.

11. Summary of the findings of the thesis:

The results of the thesis were initially fully addressed and the purpose of the research tasks outlined. specifically, the thesis researches the theoretical basis and practical activities in the marketing mix of information and library. From the study of the marketing mix, assessing the strengths and weaknesses of the internal factors, opportunities and challenges of the external factors shows that the using the marketing mix tools be made as a result of the implementation process functions and tasks of activities rather than the process of self-awareness. Therefore, the application of the marketing mix at The Center is also sporadic, non-scientific and has no policy, specific plans so the efficiency achieves no high. To improve the efficiency of Hanoi Law University's the marketing mix of information and library activities, The thesis proposes three solutions: Group of organization, group of application of five-marketing mix tools, and group of request/consultation to the authority. To achieve the highest performance, these solutions must be carried out in a comprehensive approach.

12. Practical application, if any:

- Analysis and assessment of marketing imformation and library activities, namely the marketing mix of Hanoi Law University's Library find the cause of this situation; proposessolutions to improve the efficiency of marketing information and library.

- Share experience with other university's libraries in the process of implementing marketing activities.