TTLV: Some solutions to attract Russian tourist market to Khanh Hoa

MASTER'S THESIS INFORMATION

1. Student's full name:NGUYEN QUOC TIEN2. Gender: Male

3. Date of birth: January 8, 1985.

4. Place of birth: Nha Trang - Khanh Hoa

5. Decision on recognition of students No. 2799/2012/QD-XHNV-SDH dated December 28, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic name:Some solutions to attract Russian tourist market to Khanh Hoa

8. Major: Tourism Studies 9. Code: Pilot training program

10. Scientific advisor: Dr. Do Thi Thanh Hoa

Institute of Tourism Development Research.

11. Summary of thesis results:

With the selection and research of the topic“Some solutions to attract Russian tourist market to Khanh Hoa”The thesis has made the following basic contributions:

The first,The thesis has summarized some basic issues in tourism research and tourism market; some current measures to attract tourists.

Monday, overview of the international tourist market and the Russian tourist market to Vietnam.

Tuesday,Overview of the development of tourism in Khanh Hoa and the current situation of the Russian tourist market to Khanh Hoa (number, market share of visitors; structure of Russian visitors in Khanh Hoa; length of stay and tourist season of this group of visitors; psychological characteristics and tastes of Russian tourists to Khanh Hoa; spending level of Russian visitors in Khanh Hoa).

WednesdayThe thesis has conducted a sociological survey and through that assessed the satisfaction level of Russian tourists to Khanh Hoa.

ThursdayThe thesis analyzed the strengths, weaknesses, opportunities and challenges in developing the Russian market of Khanh Hoa tourism.

FridayThe thesis proposes four main solutions to attract Russian tourists to Khanh Hoa in the coming time such as improving the quality of human resources to serve the Russian tourist market; Developing products to serve the Russian tourist market; Promoting the Russian tourist market; Cooperating in attracting the Russian tourist market..

12. Practical applicability: Khanh Hoa province's tourism industry can apply the solutions analyzed in the thesis into practice to enhance the ability to attract Russian tourists to Khanh Hoa to achieve the highest efficiency.

13. Further research directions: Improving the competitiveness of Khanh Hoa tourism in attracting the Russian tourist market.

14. Publications related to the thesis: None

1. Full name: NGUYEN QUOC TIEN 2. Sex: Male

3. Date of birth: January 8^th1985 4. Place of birth: Khanh Hoa Province

5. Admission decision number: 2799/2012/QD-XHNV-SDH Dated: December 28^th2012 the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process: None

7. Official thesis title:Some solutions to attract Russian Tourists Market in Khanh Hoa Province

8. Major: Tourism 9. Code: Model training program

10. Supervisors: Dr. By Thi Thanh Hoa – Institute for Tourism Development Research

11. Summary of the findings of the thesis:

With the selection and the study about the topic "Some solutions to attract the Russian tourists market in Khanh Hoa", the thesis has made the following specific fundamental contributions:

Firstly, this thesis has overviewed some primary issues in tourism and tourism market research, a number of methods to attract tourists nowadays.
Secondly, the thesis has stated the overview of the international tourists market and the Russian tourists market in Vietnam.

Thirdly, the thesis has exposed an overview of the situation about Khanh Hoa tourism development and real conditions about Russian tourists market place coming to Khanh Hoa Province (the amount, visitors market share, Russian tourists market structure, the duration of stay and tourism season of this subject, the psychological features, the tastes of Russian tourists, the Russian's expenses rate in Khanh Hoa Province)

Fourthly, the thesis has performed the sociological surveys, through which the thesis has assessed the satisfaction level of Russian tourists in Khanh Hoa Province.

Fifthly, the thesis has analyzed the strengths and the weaknesses as well as the opportunities and the challenges in the development Russian markets of Khanh Hoa tourism.

Finally, the thesis has put forward four major measures to fascinate Russian visitors to Khanh Hoa in the upcoming occasion. For instance, improve the quality of human resource serving Russian tourists markets; develop the products serving Russian markets; promote and diffuse Russian tourists market; cooperate in drawing Russian tourists markets.

12. Practical applicability, if any: Khanh Hoa Province Tourism Industry can apply some solutions which have been analyzed in the thesis in the reality to enhance their ability in attracting Russian visitors to Khanh Hoa for reaching the highest efficiency.

13. Further research directions, if any: Improving the competitiveness of Khanh Hoa tourism market in attracting Russian tourists.

14. Thesis-related publications: None