TTLV: Some solutions to attract Russian tourists to Khanh Hoa

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:NGUYEN QUOC TIEN2. Gender: Male

3. Date of birth: January 8, 1985.

4. Place of birth: Nha Trang – Khanh Hoa

5. Decision on student admission No. 2799/2012/QD-XHNV-SDH dated December 28, 2012, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis title:Some solutions to attract Russian tourists to Khanh Hoa.

8. Major: Tourism Studies 9. Code: Pilot Training Program

10. Scientific supervisor: Dr. Do Thi Thanh Hoa

Institute for Tourism Development Research.

11. Summary of the thesis results:

With the selection and research of the topic"Some solutions to attract the Russian tourist market to Khanh Hoa"The thesis has made the following fundamental contributions:

The first,The thesis has provided an overview of some fundamental issues in tourism research and the tourism market; and some current measures to attract tourists.

MondayAn overview of the international tourism market and the Russian tourism market to Vietnam.

Tuesday,Overview of the tourism development situation in Khanh Hoa and the current state of the Russian tourist market in Khanh Hoa (number and market share of tourists; structure of Russian tourists in Khanh Hoa; length of stay and tourist season for this group of tourists; psychological characteristics and preferences of Russian tourists in Khanh Hoa; spending level of Russian tourists in Khanh Hoa).

WednesdayThe thesis conducted a sociological survey and, through that, assessed the level of satisfaction of Russian tourists visiting Khanh Hoa.

ThursdayThe thesis analyzed the strengths, weaknesses, opportunities, and challenges in developing the Russian market for tourism in Khanh Hoa province.

FridayThe thesis proposes four main solutions to attract Russian tourists to Khanh Hoa in the coming time: improving the quality of human resources serving the Russian tourist market; developing products to serve the Russian tourist market; promoting the Russian tourist market; and cooperating in attracting the Russian tourist market..

12. Practical applicability: The tourism industry in Khanh Hoa province can apply the solutions analyzed in this thesis to enhance its ability to attract Russian tourists to Khanh Hoa in order to achieve the highest possible effectiveness.

13. Further research directions: Enhancing the competitiveness of Khanh Hoa tourism in attracting the Russian tourist market.

14. Published works related to the thesis: None

1. Full name: NGUYEN QUOC TIEN 2. Sex: Male

3. Date of birth: January 8^th1985 4. Place of birth: Khanh Hoa Province

5. Admission decision number: 2799/2012/QD-XHNV-SDH Dated: December 28^th2012 the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process: None

7. Official thesis title:Some solutions to attract Russian Tourists Market in Khanh Hoa Province

8. Major: Tourism 9. Code: Model training program

10. Supervisors: Dr. By Thi Thanh Hoa – Institute for Tourism Development Research

11. Summary of the findings of the thesis:

With the selection and the study about the topic "Some solutions to attract the Russian tourists market in Khanh Hoa", the thesis has made the following specific fundamental contributions:

Firstly, this thesis has overviewed some primary issues in tourism and tourism market research, a number of methods to attract tourists nowadays.
Secondly, the thesis has stated the overview of the international tourists market and the Russian tourists market in Vietnam.

Thirdly, the thesis has exposed an overview of the situation about Khanh Hoa tourism development and real conditions about Russian tourists market place coming to Khanh Hoa Province (the amount, visitors market share, Russian tourists market structure, the duration of stay and tourism season of this subject, the psychological features, the tastes of Russian tourists, the Russian's expenses rate in Khanh Hoa Province)

Fourthly, the thesis has performed the sociological surveys, through which the thesis has assessed the satisfaction level of Russian tourists in Khanh Hoa Province.

Fifthly, the thesis has analyzed the strengths and the weaknesses as well as the opportunities and the challenges in the development Russian markets of Khanh Hoa tourism.

Finally, the thesis has put forward four major measures to fascinate Russian visitors to Khanh Hoa in the upcoming occasion. For instance, improve the quality of human resource serving Russian tourists markets; develop the products serving Russian markets; promote and diffuse Russian tourists market; cooperate in drawing Russian tourists markets.

12. Practical applicability, if any: Khanh Hoa Province Tourism Industry can apply some solutions which have been analyzed in the thesis in the reality to enhance their ability in attracting Russian visitors to Khanh Hoa for reaching the highest efficiency.

13. Further research directions, if any: Improving the competitiveness of Khanh Hoa tourism market in attracting Russian tourists.

14. Thesis-related publications: None