TTLV: Improving the effectiveness of propaganda on "Studying and following Ho Chi Minh's moral example" in Hung Yen province's press

MASTER'S THESIS INFORMATION

1. Student's full name: TRAN THI THANH GIANG 2. Gender: Female

3. Date of birth: December 31, 1988

4. Place of birth: Ngoc Thanh, Kim Dong, Hung Yen

5. Decision on recognition of students No. 1936/2011/QD-XHNV-SDH dated October 10, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process: Thesis defense extension until October 2014

7. Thesis topic name:“Improving the effectiveness of propaganda on “Studying and following Ho Chi Minh's moral example” in Hung Yen province's press”

8. Major: Journalism Code: 60.32.01

9. Scientific instructor: Associate Professor, Dr. Nguyen The Ky, Deputy Head of the Central Propaganda Department

10. Summary of thesis results:

The thesis has summarized the propaganda activities of "Studying and following the moral example of Ho Chi Minh" in the press of Hung Yen province (from February 2007 to June 2013); pointed out the achieved results as well as the limitations and shortcomings, thereby proposing some solutions to contribute to improving the quality of propaganda work of "Studying and following the moral example of Ho Chi Minh" in the press of Hung Yen province.

The thesis provides some information, documents and some theoretical issues on the effectiveness of propaganda of the press in general, and the press of Hung Yen province in particular on the topic "Studying and following the moral example of Ho Chi Minh". From there, it emphasizes the need to effectively propagate and propagate "Studying and following the moral example of Ho Chi Minh" in the press of Hung Yen province, contributing to the successful implementation of the political, economic and social goals of the province.

11. Practical application:

The thesis proposes some solutions that can help press agencies and journalists of Hung Yen province apply to improve the effectiveness and public appeal in promoting "Studying and following the moral example of Ho Chi Minh".

12. Further research directions: (if any)

13. Published works related to the thesis:

- Article "Hung Yen competes to follow Uncle Ho's teachings", published in Propaganda Magazine, Central Propaganda Department, November 2012 issue

INFORMATION ON MASTER'S THESIS

1. Full name: Tran Thi Thanh Giang 2. Sex: Female

3. Date of birth: December 31, 1988 4. Place of birth: Hung Yen...

5. Admission decision number: 1936/2011/QD-XHNV-SĐH Dated: October 10, 2011

6. Changes in academic process: Extend the time limit for completing the thesis until October 2014

7. Official thesis title: “Improving communication effectiveness of studying and following president Ho Chi Minh's moral example fof public media in Hung Yen province”.

8. Major: Journalism 9. Code: 60.32.01

10. Supervisors: Assoc. Prof. - Ph.D. Nguyen The Ky

11. Summary of the findings of the thesis:

- The thesis generalizes the propaganda activity of “Studying and following president Ho Chi Minh's moral example fof public media in Hung Yen province” (from February 2007 to June 2013); including the results achieved as well as the limitations and inadequacies, from which proposes a number of measures in order to improve the quality of the campain “Studying and following president Ho Chi Minh's moral example fof public media in Hung Yen province”.

- The thesis also provides information, materials and some theorized issues about the effectiveness of propaganda of press in general, Hung Yen's newspapers in particular on the topic “Studying and following president Ho Chi Minh's moral example”. Since then, the thesis emphasizes the necessity of propaganda and effective advocacing about “Studying and following president Ho Chi Minh's moral example” on newspapers of Hung Yen to successfully implement the political, economic, social targets of the province.

12. Practical applicability, if any:

- The thesis proposes a number of solutions that could help the press agencies and journalists in Hung Yen province apply in order to improve the efficiency and attract public's attention in the campain of “Studying and following president Ho Chi Minh's moral example”.

13. Further research directions, if any:

14. Thesis-related publications: The article“Hung Yen emulating to follow Uncle Ho's words”, published Propaganda Magazine, Central Propaganda Department number on November 2012.