TTLV: Research on the quality of tour guide and interpretation services at tourist attractions in Da Lat for domestic tourists

MASTER'S THESIS INFORMATION

1. Student's full name: Tan Thi Nhu Uyen 2. Gender: Female

3. Date of birth: 01/01/1978

4. Place of birth: Da Lat - Lam Dong

5. Student recognition decision No.: 2799/2012/QD-XHNV-SDH dated December 28, 2012 of the President of the University of Social Sciences and Humanities - Vietnam National University, Hanoi.

6. Changes in training process: no

7. Thesis topic: Research on the quality of tour guide and explanation services at tourist attractions in Da Lat for domestic tourists

8. Major: Tourism major; Code: (Pilot training program)

9. Scientific advisor: Dr.Vu Manh Ha, University of Social Sciences and Humanities - Vietnam National University, Hanoi

10. Summary of thesis results:

- First: Systematize some basic theories about services, quality of tour guide services and tour explanation and guide services at tourist attractions.

- Second: Present the current situation of tourism supply and demand and tourism business results in Da Lat.

Reflecting the current status of tourism at some major tourist attractions in Da Lat in terms of number of visitors and revenue. Reflecting the current status of tour guide and explanation activities at tourist attractions in Da Lat for domestic tourists.

Analyze the quality of tour guide and interpretation services at tourist attractions in Da Lat through the evaluation of domestic tourists and managers of tourist attractions in Da Lat. From there, general evaluations of the quality of tour guide and interpretation services at tourist attractions in Da Lat are made.

- Third: Based on the orientation and goals of tourism development in Da Lat, along with the requirement to improve the quality of tourism services in general and tour guide services at tourist attractions in Da Lat in particular, the thesis has proposed a number of solutions to improve the quality of tour guide services at tourist attractions in Da Lat for domestic tourists.

In addition, the thesis also makes recommendations to state management agencies to create conditions to gradually improve the quality of tour guide services at tourist attractions in Da Lat, bringing high benefits to customers, tourist attractions and the whole society.

11. Practical applicability: The research results serve as a basis for assessing the current status of the quality of tour guide and interpretation services at tourist attractions. At the same time, the solutions are suggestions to help tourist attractions in Da Lat to be able to meet the needs of domestic tourists today in order to attract a large number of visitors to contribute to the development of Da Lat - Lam Dong tourism in particular and Vietnam tourism in general.

12. Further research directions: Further research could be conducted to propose solutions to attract and maintain visitors; solutions to improve the effectiveness of attracting investment and developing sustainable tourism at tourist destinations.

13. The published works related to the thesis: none

INFORMATION ON MASTER'S THESIS

1. Full name: Tan Thi Nhu Uyen 2. Sex: Female

3. Date of birth: October 1, 1978 4. Place of birth: Dalat – Lam Dong

5. Admission decision number: 2799/2012/QD-XHNV-SDH, Dated on December 28^th2012 by the Rector of University of Social Sciences and Humanities, VNU Hanoi

6. Changes in academic process: No

7. Official thesis title:A Research on Quality of Tour Guide Service in Dalat Tourist Attractions Provided to Domestic Tourists

8. Major: Tourism 9. Code: Piloting training major

10. Supervisors:Dr. Vu Manh Ha, University of Social Sciences and Humanities, VNU Hanoi

11. Summary of the findings of the thesis: The thesis clarifies three issues:

First: Systematizing some literature review in service, service quality of tour guide service in tourist attractions.

Second: Presenting the actual situation relating to demand and supply as well as business performance of tourist industry in Dalat

Reflexing the situation in some major tourist attractions in Dalat such as number of visitors or sales as well as tour guide service provided to domestic tourists

Analyzing the quality of tour guide service in tourist attractions via assessment of domestic tourists and tourism managers. Then, the author was able to make a general evaluation of tour guide service quality

Third: Based on the objective of developing tourist industry of Dalat City and the need for improving tourism service quality in general and tour guide service in particular, the author of this thesis suggested some recommendations in order to improve tour guide service provided to domestic tourists

Besides, the author also suggests some recommendations to authorities in order to improve tour guide service provided to domestic tourists and brings more benefits to customers

12. Practical applicability: Research results can be used as creteria to evaluate tour guide service provided to domestic tourists. Moreover, recommendations can be used as solutions for the development of Dalat tourism industry

13. Further research directions: In next research, the author might suggest some recommendations to attract and retain customers, to attract investment and to develop tourist sites sustainably

14. Thesis-related publications: No