TTLV: Research on tourism at Huong Pagoda festival in My Duc District, Hanoi

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Vu Thi Hoai Chau 2. Gender: Female

3. Date of birth: January 23, 1986 4. Place of birth: Hanoi

5. Decision No. 2119/QD/XHNV-SDH dated November 1, 2011, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Thesis title: “"Research on tourism at Huong Pagoda festival in My Duc District, Hanoi"

8. Major: Tourism Studies

9. Scientific Advisor: Assoc. Prof. Dr. Nguyen Pham Hung – Lecturer, Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi

10. Summary of the thesis results:

ButThis study systematizes the theoretical foundations of festivals, festival tourism, factors influencing festival tourism, principles for festival development, and analyzes lessons learned from the development of famous festivals both domestically and internationally.

- Analyzing the conditions and operational status of the Huong Pagoda festival tourism, researching festival tourism products, promoting and publicizing the Huong Pagoda festival, expanding the tourist market to the Huong Pagoda festival, analyzing infrastructure, human resources, level of interest and customer evaluation of festival tourism as well as Huong Pagoda festival services.

- Identify the shortcomings and limitations of the Huong Pagoda Festival, from the management and operation of the festival to the preservation of tangible and intangible heritage, in order to apply and develop appropriate plans and directions that are commensurate with the tourism potential of the Huong Pagoda Festival.

11. Practical applications: This thesis can serve as a reference document for organizations, businesses, and individuals interested in researching the development of festival tourism.

12. Further research directions: In-depth research on solutions to support the development of Huong Pagoda festival tourism in My Duc District, Hanoi, contributing to the preservation and sustainable development of Huong Pagoda festival tourism, elevating Huong Pagoda festival tourism to a new level, and attracting the attention of domestic and international tourists.

Information on Master's Thesis

1. Full name: Chau Vu Thi Hoai 2. Sex: Female

3. Date of birth: 23^rdJanuary 1986 4. Place of birth: Hanoi

5. Admission decision number: 2119/QD/ XHNV-SĐH Dated 01Nov. 2011 University of Social Sciences and Humanities, Vietnam National University.

6. Changes in academic process: No

7. Official thesis title:A Case Study on Festival Tourism in the Huong Pagoda (“Perfume Pagoda”) Festival in My Duc District – Hanoi.

8. Major: Faculty of Tourism Studies

9. Supervisors: Assoc. Prof. Dr. Hung Nguyen Pham.

10. Summary of the findings of the thesis:

ButSystematize the theoretical foundations of festivals, festival tourism, factors affecting festival tourism and principles for the development of festivals, as well as analyzes of experiences in developing festivals from domestic and international famous festivals.

- Analyze the conditions and operations in Huong Pagoda Festival; study the products of festival tourism, the promotion of the festival and the expansion of tourist markets. Analyze the infrastructure, human resources, levels of visitors' interests and evaluation on festival tourism and tourism services in Huong Pagoda Festival.

- Point out remaining problems and shortcomings of the festival from the management and administration to the preservation of tangible and intangible heritages, so that appropriate directions and measures which are commensurate with the tourism potential of Huong Pagoda Festival can be applied.

11. Practical applicability, if any: This thesis can be a reference for organizations, businesses and individuals who are interested in the study of developing festival tourism.

12. Further research directions, if any: In-depth study of solutions to support the development of tourism activities in the Huong Pagoda Festival in My Duc district, Hanoi, which contributes to the preservation and sustainable development of tourism in the Huong Pagoda Festival, bring the Huong Pagoda Festival to a new height and attract the attention of domestic and international tourists.