TTLV: Research on Huong Pagoda festival tourism in My Duc District, Hanoi

MASTER'S THESIS INFORMATION

1. Student's full name: Vu Thi Hoai Chau 2. Gender: Female

3. Date of birth: January 23, 1986 4. Place of birth: Hanoi

5. Decision on recognition of students No. 2119/QD/XHNV-SDH dated November 1, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic name: “Research on Huong Pagoda festival tourism in My Duc District, Hanoi”

8. Major: Tourism Studies

9. Scientific supervisor: Associate Professor, Dr. Nguyen Pham Hung - Lecturer, Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi

10. Summary of thesis results:

-Systematize the theoretical foundations of festivals, festival tourism, factors affecting festival tourism, principles for festival development, analyze lessons learned from festival development of famous festivals at home and abroad.

- Analyze the conditions and status of Huong Pagoda festival tourism activities, research festival tourism products, promote and propagate Huong Pagoda festival, expand the market of tourists to Huong Pagoda festival, analyze facilities, human resources, level of interest and customer evaluation of festival tourism as well as Huong Pagoda festival services.

- Point out the shortcomings and limitations of the Huong Pagoda festival from the management and operation of the festival to the conservation of tangible and intangible heritages in order to apply and develop appropriate plans and directions commensurate with the tourism potential of the Huong Pagoda festival.

11. Practical applicability: the thesis can be used as a reference for organizations, businesses and individuals interested in researching festival tourism development.

12. Further research directions: In-depth research on solutions to support the development of Huong Pagoda festival tourism activities in My Duc District, Hanoi, contributing to the preservation and sustainable development of Huong Pagoda festival tourism, bringing Huong Pagoda festival tourism to a new level, attracting the attention of domestic and international tourists.

INFORMATION ON MASTER'S THESIS

1. Full name: Chau Vu Thi Hoai 2. Sex: Female

3. Date of birth: 23^rdJanuary 1986 4. Place of birth: Hanoi

5. Admission decision number: 2119/QD/ XHNV-SĐH Dated 01Nov. 2011 University of Social Sciences and Humanities, Vietnam National University.

6. Changes in academic process: No

7. Official thesis title:A Case Study on Festival Tourism in the Huong Pagoda (“Perfume Pagoda”) Festival in My Duc District – Hanoi.

8. Major: Faculty of Tourism Studies

9. Supervisors: Assoc. Prof. Dr. Hung Nguyen Pham.

10. Summary of the findings of the thesis:

-Systematize the theoretical foundations of festivals, festival tourism, factors affecting festival tourism and principles for the development of festivals, as well as analyzes of experiences in developing festivals from domestic and international famous festivals.

- Analyze the conditions and operations in Huong Pagoda Festival; study the products of festival tourism, the promotion of the festival and the expansion of tourist markets. Analyze the infrastructure, human resources, levels of visitors' interests and evaluation on festival tourism and tourism services in Huong Pagoda Festival.

- Point out remaining problems and shortcomings of the festival from the management and administration to the preservation of tangible and intangible heritages, so that appropriate directions and measures which are commensurate with the tourism potential of Huong Pagoda Festival can be applied.

11. Practical applicability, if any: This thesis can be a reference for organizations, businesses and individuals who are interested in the study of developing festival tourism.

12. Further research directions, if any: In-depth study of solutions to support the development of tourism activities in the Huong Pagoda Festival in My Duc district, Hanoi, which contributes to the preservation and sustainable development of tourism in the Huong Pagoda Festival, bring the Huong Pagoda Festival to a new height and attract the attention of domestic and international tourists.