TTLV: Analysis of intellectual property factors affecting the results of brand valuation activities in Vietnam

MASTER'S THESIS INFORMATION

1. Student's full name:Le Thi Hat                                    

2. Gender: Female

3. Date of birth: January 3, 1990

4. Place of birth: Bac Giang

5. Decision on recognition of students No. 2797/QD-XHNV-SDH dated December 28, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic name:Analysis of intellectual property factors affecting the results of brand valuation activities in Vietnam

8. Major: Management Science Code: Pilot training

9. Scientific instructor:Dr. Nguyen Thi Que Anh, Faculty of Law – Vietnam National University, Hanoi

10. Summary of thesis results:

The thesis focuses on researching intellectual property rights factors, specifically: scope of protection; ability to enforce and exploit rights and some other factors that have an impact on changing brand value, affecting brand valuation results in Vietnam.

In terms of practical significance, the study will contribute to building a foundation of knowledge and basic understanding of intellectual property rights, specifically trademarks, for each organization and enterprise.

11. Practical application:

12. Further research directions:

13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Le Thi Hat 2. Sex: Female

3. Date of birth: January 3, 1990 4. Place of birth: Bac Giang

5. Admission decision number: 2797/QD-XHNV-SDH Dated December 28, 2012 Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in academic process: No

7. Official thesis title: Analyze the elements of intellectual property rights affect trademark valuation results.

8. Major: Management Science 9. Code:

10. Supervisors: Dr.Mrs. Nguyen Thi Que Anh – School of Law - Vietnam National University, Hanoi

11. Summary of the findings of the thesis:

This thesis focuses on the study of the elements of intellectual property rights: the jurisdictional coverage ; ability to execute and exploit rights and some other factors that impact trademark values, affect trademark valuation results in Vietnam.

On the practical significance, the research will contribute to building the knowledge base and understanding the ultimate of intellectual property right, especially trademark for each organization, business.

12. Practical applicability, if any:

13. Further research directions, if any:

14. Thesis-related publications: