TTLV: Building a tourism brand for the world heritage site of Ho Dynasty Citadel in Thanh Hoa

MASTER'S THESIS INFORMATION

1. Student's full name:Le Thi Kieu Anh              

2. Gender: Female

3. Date of birth: August 16, 1988

4. Place of birth: Thanh Hoa

5. Decision on recognition of students No. 2998/2013/QD-XHNV-SDH dated December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic name:“Building a tourism brand for the world heritage site of Ho Dynasty Citadel in Thanh Hoa”

8. Major: Tourism Code: Not available yet

10. Scientific instructor:Assoc.Prof.Dr. Bui Quang Thang– Head of Ecological Culture and Tourism Research Department, Vietnam Institute of Culture and Arts.

11. Summary of thesis results:

* Systematize theoretical basis on building tourism destination brands.

* Conducting practical research on the work of building and developing tourism destination brands at the Ho Dynasty Citadel World Heritage Site. Through the process of analyzing the current status of brand building activities at Ho Dynasty Citadel in recent times, the author gives objective assessments of the successes and shortcomings in the process of efforts to build the tourism brand of Ho Dynasty Citadel.

* Propose specific solutions to improve the work of building and developing tourism brands for the world heritage site of Ho Dynasty Citadel.

12. Practical application:

* Contribute a solution for the construction and development of the tourism brand of Ho Dynasty in the near future.

* Through research and practice, some suitable methods can be perfected in the activities of building a tourism model for the world heritage site of Ho Dynasty Citadel.

13. Further research directions: None

14. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Le Thi Kieu Anh 2. Sex: Female

3. Date of birth: August 16, 1988 4. Place of birth: Thanh Hoa

5. Admission decision number: 2998/2013/QD-XHNV-SDH Dated December 30, 2013

6. Changes in academic process: No

(List the forms of change and corresponding times)

7. Official thesis title: Branding for Citadel of the Ho Dynasty as a tourism destination

8. Major: Tourism 9. Code: N/A

10. Supervisors: Associate Professor and Doctor Bui Quang Thang, the Vietnam Institute of Culture and Arts Studies.

11. Summary of the findings of the thesis:

* Systematizing the rationale of tourism destination branding.

* Having the inspection and actual research on the tourism destination branding at citadel of the Ho Dynasty. With the results from research process, the author gives some assessments about the successes and limitations of the tourism destination branding process at Citadel of the Ho Dynasty.

* Suggesting some solutions in order to improve the tourism destination brand at Citadel of the Ho Dynasty.

12. Practical applicability, if any:

* Contributing some solutions for the construction and development of the tourism destination brand at Citadel of the Ho Dynasty.

* Some suitable methods will be able to be helpful for the branding activity at Citadel of the Ho Dynasty.

13. Further research directions, if any: No

14. Thesis-related publications: No