TTLV: Building a tourism brand for the Ho Dynasty Citadel, a World Heritage site in Thanh Hoa.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Le Thi Kieu Anh              

2. Gender: Female

3. Date of birth: August 16, 1988

4. Place of birth: Thanh Hoa

5. Decision on student admission No. 2998/2013/QD-XHNV-SDH dated December 30, 2013, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis title:"Building a tourism brand for the Ho Dynasty Citadel, a World Heritage site in Thanh Hoa"

8. Major: Tourism Code: Not yet available

10. Scientific supervisor:Assoc. Prof. Dr. Bui Quang Thang– Head of the Department of Ecological Culture and Tourism Research, Vietnam Institute of Culture and Arts.

11. Summary of the thesis results:

* Systematizing the theoretical basis for building tourism destination brands.

* Conducting practical research on the building and development of tourism destination branding at the Ho Dynasty Citadel World Heritage Site. Through analyzing the current state of branding activities at the Ho Dynasty Citadel over the past period, the author provides objective assessments of the successes and shortcomings in the efforts to build a tourism brand for the Ho Dynasty Citadel.

* Propose specific solutions to improve the building and development of the tourism brand for the Ho Dynasty Citadel World Heritage site.

12. Practical applications:

* Contributing a solution for the future development and branding of Ho Dynasty tourism.

* Through research and practice, several suitable methods can be refined in the process of building a tourism model for the Ho Dynasty Citadel World Heritage site.

13. Future research directions: None

14. The published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Le Thi Kieu Anh 2. Sex: Female

3. Date of birth: August 16, 1988 4. Place of birth: Thanh Hoa

5. Admission decision number: 2998/2013/QD-XHNV-SDH Dated December 30, 2013

6. Changes in academic process: No

(List the forms of change and corresponding times)

7. Official thesis title: Branding for Citadel of the Ho Dynasty as a tourism destination

8. Major: Tourism 9. Code: N/A

10. Supervisors: Associate Professor and Doctor Bui Quang Thang, the Vietnam Institute of Culture and Arts Studies.

11. Summary of the findings of the thesis:

* Systematizing the rationale of tourism destination branding.

* Having the inspection and actual research on the tourism destination branding at citadel of the Ho Dynasty. With the results from research process, the author gives some assessments about the successes and limitations of the tourism destination branding process at Citadel of the Ho Dynasty.

* Suggesting some solutions in order to improve the tourism destination brand at Citadel of the Ho Dynasty.

12. Practical applicability, if any:

* Contributing some solutions for the construction and development of the tourism destination brand at Citadel of the Ho Dynasty.

* Some suitable methods will be able to be helpful for the branding activity at Citadel of the Ho Dynasty.

13. Further research directions, if any: No

14. Thesis-related publications: No