TTLV: Developing flagship products based on the competitive advantages of Asia Pacific International Travel Company Limited.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Nguyen Hoang 2. Gender: Male

3. Date of birth: January 19, 1985

4. Place of birth: Phu Tho town, Phu Tho province

5. Decision No. 2797/QD-XHNV-SDH dated December 28, 2012, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.

6. Changes in the training process: None

7. Thesis title: Developing a flagship product based on the competitive advantages of Asia Pacific International Travel Company Limited.

8. Major: Tourism Code: ...............................

9. Scientific supervisor: Dr. Vu Nam – Vietnam National Administration of Tourism

10. Summary of the thesis results:

• Systematizing the theoretical basis of competitive advantage and key products.
• Develop elements, models, scales, and evaluation methods for assessing, selecting, and verifying the competitive advantages and key products of APTtravel.
• Assessing the current state of a business is based on quantitative and qualitative research, thereby producing specific parameters and results of the study.
• Coordinate the development of key products based on competitive advantages, and then propose solutions to maintain and enhance those advantages in order to develop key products effectively and sustainably.

11. Practical applicability: This helps researchers and strategic managers gain a more complete and comprehensive understanding of an approach to measuring the factors that create competitive advantage, serving as a basis for evaluating, selecting, and developing key products. Furthermore, it provides a foundation for other tourism businesses to apply to their own operations.

12. Future research directions: Based on the results of this representative study, it can be applied to other, more macro-level studies.

13. Published works related to the thesis: None.

  INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Hoang 2. Sex: Male

3. Date of birth: January 19^th1985 4. Place of birth: Phu Tho

5. Admission decision number: 2797/QD-XHNV-SDH Dated : December 28, 2012

6. Changes in academic process: None

7. Official thesis title: Main products development on the key competitive advantages of tourism Co. Asia Pacific International travel.

8. Major: Faculties of Tourism Studies 9. Code: ...................

10. Supervisors: Vu Nam Dr - Vietnamtourism

11. Summary of the findings of the thesis:

Systemize the theoretical basis of competitive advantage and key products

- Develop elements, patterns, scale and method of evaluation, selection, testing competitive advantage as well as key products of APT Travel.

- Assessment of the status of the business based on quantitative research and qualitative parameters which give the results of specific studies.

- Coordinating the development of key products based on the core competitive advantage, which proposed the plan to maintain and enhance the competitive advantage to develop key products efficiently and sustainably.

12. Practical applicability, if any:

Our thesis can help researchers, administrators strategy look complete and of a more comprehensive approach to measuring elements and create competitive advantage as a basis to judge price, selection and development of key products. On the other hand, there is the basis for other tourism businesses to apply with their unit.

13. Further research directions, if any:

Based on the results of this research can be applied to other research and brings more macro level.

14. Thesis-related publications: None