TTLV: Developing key products based on the competitive advantages of Asia Pacific International Travel Company Limited.

MASTER'S THESIS INFORMATION

1. Student's full name: Nguyen Hoang 2. Gender: Male

3. Date of birth: January 19, 1985

4. Place of birth: Phu Tho Town, Phu Tho Province

5. Decision on recognition of students No. 2797/QD-XHNV-SDH dated December 28, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic: Developing key products based on competitive advantages of Asia Pacific International Travel Company Limited.

8. Major: Tourism Code: ..............................

9. Scientific advisor: Dr. Vu Nam - General Department of Tourism

10. Summary of thesis results:

• Systematizing the theoretical basis of competitive advantage and key products
• Build factors, models, scales and methods to evaluate, select and test competitive advantages as well as key products for APTtravel enterprise.
• Assess the current situation of the business based on quantitative and qualitative research, thereby producing specific research parameters and results.
• Coordinate the development of key products based on competitive advantages, thereby proposing solutions to maintain and enhance competitive advantages to develop key products effectively and sustainably.

11. Practical applicability: helps researchers and strategic managers have a more complete and comprehensive view of a method of approaching and measuring the factors that create competitive advantage as a basis for evaluating, selecting and developing key products. On the other hand, it is also a basis for other tourism businesses to apply to their units.

12. Further research directions: Based on the results of this representative study, it can be applied to other studies of a larger scale.

13. Published works related to the thesis: None.

  INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Hoang 2. Sex: Male

3. Date of birth: January 19^th1985 4. Place of birth: Phu Tho

5. Admission decision number: 2797/QD-XHNV-SDH Dated : December 28, 2012

6. Changes in academic process: None

7. Official thesis title: Main products development on the key competitive advantages of tourism Co. Asia Pacific International travel.

8. Major: Faculties of Tourism Studies 9. Code: ...................

10. Supervisors: Vu Nam Dr - Vietnamtourism

11. Summary of the findings of the thesis:

Systemize the theoretical basis of competitive advantage and key products

- Develop elements, patterns, scale and method of evaluation, selection, testing competitive advantage as well as key products of APT Travel.

- Assessment of the status of the business based on quantitative research and qualitative parameters which give the results of specific studies.

- Coordinating the development of key products based on the core competitive advantage, which proposed the plan to maintain and enhance the competitive advantage to develop key products efficiently and sustainably.

12. Practical applicability, if any:

Our thesis can help researchers, administrators strategy look complete and of a more comprehensive approach to measuring elements and create competitive advantage as a basis to judge price, selection and development of key products. On the other hand, there is the basis for other tourism businesses to apply with their unit.

13. Further research directions, if any:

Based on the results of this research can be applied to other research and brings more macro level.

14. Thesis-related publications: None