1. Student's full name: NGUYEN THI HOAI HUONG
2. Gender: Female
3. Date of birth: September 13, 1980
4. Place of birth: Hanoi
5. Decision on recognition of students No. 2705/QD-XHNV December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: 6-month extension, from December 25, 2022 to June 24, 2023
7. Thesis topic: Managing messages about university admissions consulting on electronic newspapers today
8. Major: Media Management; Code: Pilot
9. Scientific advisor: Associate Professor, Dr. Dinh Van Huong, Hanoi National University
10. Summary of thesis results:
Based on the theoretical framework and survey of messages on university admissions counseling on three electronic newspapers Dan Tri, Tuoi Tre Online, Vnexess in the two admission seasons of 2021-2022 and 2022-2023, the researcher gives assessments and comments on the current status of managing messages on university admissions counseling on electronic newspapers, and at the same time makes suggestions and recommendations to improve the quality of managing messages on university admissions counseling on electronic newspapers such as: there should be policies from the management level, directives from the governing body and specific support policies to increase the quantity and quality of messages on university admissions counseling. Newspapers also need to increase staff in the education sector, build a team of in-depth collaborators and have funding sources for better implementation.
11. Practical applicability: The research results of the thesis will be suggestions for management agencies such as the Ministry of Education and Training, the Ministry of Information and Communications and other ministries, units that manage the press (with newspapers under their management agencies), newspaper editorial offices, reporters, journalists in the education sector, universities, and people working in communications at universities to have measures to improve the effectiveness of message management on university admissions consulting in the current context.
12. Further research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: NGUYEN THI HOAI HUONG 2. Sex: Female
3. Date of birth: September 13, 1980 4. Place of birth: Hanoi
5. Admission decision number: 2705/ QD-XHNV Dated July 24, 2020 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: Extension of the training period for six months (from December 25, 2022 to June 24, 2023) according to Decision No.3542/QD-XHNV dated November 28, 2022 of the Rector of the University of Social Sciences and Humanities.
7. Official thesis title: Message management of college admissions counseling in E-newspaper currently
8. Major: Media and Communication Management
9. Code: Pilot
10. Supervisors: Assoc.Prof.Dr. Dinh Van Huong, Vietnam National University, Hanoi
11. Summary of the findings of the thesis:
Based on the theoretical framework and a survey of university admission counseling news in three newspapers (Dan Tri, Tuoi Tre Online, Vnexpress) from two admission periods of 2021-2022 and 2022-2023, the researchers presented the survey results, analyzed and analyzed on the current state of management of university admission counseling communication on online newspapers. At the same time, the researcher also provided recommendations for quality improvement of messages on university admission counseling in online newspapers such as: Need to have supportive policies and guidance from managing agencies to enhance the quantity and quality of communication on university admission counseling news; the newspapers also need to increase the numbers of reporters working on education areas as well as expand the network of collaborators and have more financial investment.
12. Practical applicability, if any:
The research findings of the thesis will serve as suggestions for management agencies such as the Ministry of Education and Training, the Ministry of Information and Communications, as well as other departments, units that manage newspapers (including those under their authority), newspapers and its reporters working on education areas, universities and communication officers at universities, to enhance the effectiveness of university admission counseling communication in the current context.
13. Further research directions, if any: None
14. Thesis-related publications: None
