1. Student's full name: NGUYEN THI HOAI HUONG
2. Gender: Female
3. Date of birth: September 13, 1980
4. Place of birth: Hanoi
5. Decision on student admission No. 2705/QD-XHNV dated December 24, 2020, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes to the training program: Extended for 6 months, from December 25, 2022 to June 24, 2023
7. Thesis Title: Managing Messages on University Admissions Counseling in Current Online Newspapers
8. Major: Media and Journalism Management; Code: Pilot Program
9. Scientific supervisor: Assoc. Prof. Dr. Dinh Van Huong, Vietnam National University, Hanoi
10. Summary of the thesis results:
Based on a theoretical framework and a survey of university admissions counseling messages on three online newspapers—Dan Tri, Tuoi Tre Online, and Vnexpress—during the 2021-2022 and 2022-2023 admissions seasons, the researcher provides assessments and observations on the current state of managing university admissions counseling messages on online newspapers. Simultaneously, the researcher proposes recommendations to improve the quality of these messages, such as: policies from management levels, directives from governing bodies, and specific support policies to increase both the quantity and quality of university admissions counseling messages. Newspapers also need to increase their staff in the education sector, build a broad network of collaborators, and secure funding for better implementation.
11. Practical applications: The research results of this thesis will provide suggestions for management agencies such as the Ministry of Education and Training, the Ministry of Information and Communications, and other ministries and units managing the press (those with newspapers under their management), newspaper editorial offices, reporters, journalists in the education sector, universities, and university communications professionals to improve the effectiveness of managing messages on university admissions counseling in the current context.
12. Future research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: NGUYỄN THỊ HOÀI HƯƠNG 2. Sex: Female
3. Date of birth: September 13, 1980 4. Place of birth: Hanoi
5. Admission decision number: 2705/ QD-XHNV Dated July 24, 2020 of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: Extension of the training period for six months (from December 25, 2022 to June 24, 2023) according to Decision No.3542/QD-XHNV dated November 28, 2022 of the Rector of the University of Social Sciences and Humanities.
7. Official thesis title: Message management of college admissions counseling in E-newspaper currently
8. Major: Media and Communication Management
9. Code: Pilot
10. Supervisors: Assoc. Prof. Dr. Dinh Van Huong, Vietnam National University, Hanoi
11. Summary of the findings of the thesis:
Based on the theoretical framework and a survey of university admission counseling news in three newspapers (Dan Tri, Tuoi Tre Online, Vnexpress) from two admission periods of 2021-2022 and 2022-2023, the researchers presented the survey results, analyzed and analyzed on the current state of management of university admission counseling communication on online newspapers. At the same time, the researcher also provided recommendations for quality improvement of messages on university admission counseling in online newspapers such as: Need to have supportive policies and guidance from managing agencies to enhance the quantity and quality of communication on university admission counseling news; the newspapers also need to increase the numbers of reporters working on education areas as well as expand the network of collaborators and have more financial investment.
12. Practical applicability, if any:
The research findings of the thesis will serve as suggestions for management agencies such as the Ministry of Education and Training, the Ministry of Information and Communications, as well as other departments, units that manage newspapers (including those under their authority), newspapers and its reporters working on education areas, universities and communication officers at universities, to enhance the effectiveness of university admission counseling communication in the current context.
13. Further research directions, if any: None
14. Thesis-related publications: None
