TTLV: Promoting Vietnam tourism on foreign television channels

MASTER'S THESIS INFORMATION

1. Student's full name:Nguyen Van Thiep          

2. Gender: Male

3. Date of birth: May 15, 1985

4. Place of birth: Dao Xa - Phong Khe - Bac Ninh City - Bac Ninh Province

5. Student recognition decision No. 3683/QD-XHNV-SDH dated December 31, 2015 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis topic name:“Promoting Vietnam tourism on foreign television channels”.

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Assoc.Prof.Dr. Pham Minh Son- Academy of Journalism and Communication

10. Summary of thesis results:

The thesis consists of 3 chapters with the following basic contents:

Chapter 1: Some theoretical and practical issues on tourism promotion activities on foreign television channels

In chapter 1 of the thesis, the author focused on clarifying concepts related to the topic such as the concept of tourism, tourism promotion, television, television channels, foreign television channels, introducing the general potential of Vietnam tourism and the role of foreign television in informing foreign countries about the potential and strengths of Vietnamese tourism. These are important and necessary data, serving as the basis for practical research on the thesis topic.

Chapter 2: Current status of Vietnam tourism promotion activities on foreign television channels (Survey of VTV4 and VTC10 channels - NETVIET)

In chapter 2, the author focuses on clarifying the successes in the content and form of programs promoting Vietnamese tourism to foreigners and overseas Vietnamese on VTV4 and VTC10 - NETVIET television channels.

Also in chapter 2, the author pointed out some limitations in Vietnam tourism promotion programs on VTV4 and VTC10 - NETVIET channels in both content and form, as well as pointed out some limitations in terms of facilities and human resources, affecting the quality of Vietnam tourism promotion programs.

Chapter 3: Some issues and solutions, recommendations for promoting Vietnam tourism on foreign television channels.

Based on research and practical surveys, the author boldly proposes a number of solutions to improve the quality and effectiveness of programs on VTV4 and VTC10 - NETVIET foreign channels, especially programs promoting Vietnamese tourism. In which, the important solution is to improve the quality of the program staff and increase the ability to reach the target audience. These solutions aim to promote the actual effectiveness of current Vietnamese tourism promotion programs on foreign television.

11. Practical application:

The research results of the thesis are reference documents for press management units, stations, and television channels in improving the quality of content and form of programs promoting Vietnamese tourism on foreign television.

12. Further research directions:

After completing the thesis, we will continue to research and disseminate solutions to apply in practice the propaganda and promotion of Vietnamese tourism on foreign television channels.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Van Thiep 2. Sex: Male

3. Date of birth: May 15, 1985 4. Place of birth: Dao Xa - Phong Khe - Bac Ninh

5. Decision on student recognition no.: 3683/QD-XHNV-SDH dated December 31, 2015 by the Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process: None

7. Official thesis title: “Promoting Vietnam's tourism on television foreign channel”

8. Major: Journalism Studies Code: 60.32.01.01

9. Supervisors: Assoc. Prof. Dr. Pham Minh Son -Academy of Journalism and Communication

10. Summary of the findings of the thesis:

The thesis includes 3 chapters with the following basic sections:

Chapter 1: Some arguments and practical problems on promoting Vietnam's tourism on television foreign channels

In chapter 1, the author focuses on explaining some concepts such as tourism, tourism promotion, television, television channel, foreign television channel, overall introducing on Vietnam's tourism potential and role of foreign television on publishing news on abroad and the strength of Vietnam's tourism. They are an important and essential data which are the basis for the practical research of thesis.

Chapter 2: Actual situation of Vietnam's tourism promotion on foreign television channel (VTV4 and VTC10 - NETVIET)

In chapter 2, the author focuses on the successes in content and form of the Vietnam's tourism promoting programs to foreigners and overseas Vietnamese such as VTV4 and VTC10 - NETVIET. Also in chapter 2, the author has indicated some restrictions on Vietnam promotion programs on VTV4 and VTC10 - NETVIET in both content and form.

Besides, the author also points some difficulties on material base and human resources which affect the quality of the Vietnam's tourism promotion program.

Chapter 3: Some issues and solutions, recommendations for the Vietnam's tourism promotion on foreign television.

Based on the researches and surveys, the author offers some solutions to improve the quality and effectiveness of programs on VTV4 and VTC10 - NETVIET, especially Vietnam's promotion programs.

Develop, the author emphasizes important solutions such as improving the quality of the programmers and increasing the approach of the target audience.

These solutions aim to promote the effectiveness of Vietnam's tourism programs on foreign television today.

11. Practical applicability:

The research results of the thesis are reference materials for television station and television channels in improving quality of content and form of programs which promote Vietnam's tourism on foreign television.

12. Further research directions:

After completing the thesis, we will continue to study and publish some solutions to put into practice with the aim of promoting Vietnam's tourism on the transmission channels.

13. Thesis-related publications: None