INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Nguyen Van Thiep
2. Gender: Male
3. Date of birth: May 15, 1985
4. Place of birth: Dao Xa - Phong Khe - Bac Ninh City - Bac Ninh Province
5. Decision No. 3683/QD-XHNV-SDH dated December 31, 2015, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: None
7. Thesis title:"Promoting Vietnamese tourism on foreign television channels."
8. Major: Journalism Code: 60.32.01.01
9. Scientific supervisor:Assoc. Prof. Dr. Pham Minh Son- Academy of Journalism and Communication
10. Summary of the thesis results:
The thesis consists of 3 chapters with the following basic contents:
Chapter 1: Some theoretical and practical issues concerning tourism promotion activities on foreign television channels.
In Chapter 1 of the thesis, the author focused on clarifying concepts related to the topic, such as tourism, tourism promotion, television, television channels, and international television channels. The chapter also provided an overview of Vietnam's tourism potential and the role of international television in disseminating information about Vietnam's tourism potential and strengths to the international community. This data is crucial and necessary, forming the basis for the practical research on the thesis topic.
Chapter 2: The current state of tourism promotion activities in Vietnam on foreign television channels (Survey of VTV4 and VTC10 channels - NETVIET)
In Chapter 2, the author focuses on clarifying the successes in content and format of programs promoting Vietnamese tourism to foreigners and overseas Vietnamese on the VTV4 and VTC10 - NETVIET television channels.
Also in Chapter 2, the author pointed out some limitations in the Vietnamese tourism promotion programs on VTV4 and VTC10 - NETVIET channels in both content and form, as well as highlighting some limitations in infrastructure and human resources that affect the quality of Vietnamese tourism promotion programs.
Chapter 3: Some issues raised and solutions, recommendations for promoting Vietnamese tourism on foreign television channels.
Based on research and practical surveys, the author boldly proposes several solutions to improve the quality and effectiveness of programs on the VTV4 and VTC10 - NETVIET foreign affairs channels, especially those promoting Vietnamese tourism. The key solution emphasized is improving the quality of the program producers and increasing their ability to reach the target audience. These solutions aim to maximize the effectiveness of current Vietnamese tourism promotion programs on foreign affairs television.
11. Practical applications:
The research findings of this thesis serve as a reference for press management units, broadcasting stations, and television channels in improving the quality of content and format of programs promoting Vietnamese tourism on international television.
12. Future research directions:
After completing this thesis, we will continue to research and disseminate solutions for practical application in promoting Vietnamese tourism on international television channels.
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Van Thiep 2. Sex: Male
3. Date of birth: May 15, 1985 4. Place of birth: Dao Xa - Phong Khe - Bac Ninh
5. Decision on student recognition no.: 3683/QD-XHNV-SDH dated December 31, 2015 by the Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: None
7. Official thesis title: “Promoting Vietnam's tourism on television foreign channel”
8. Major: Journalism Studies Code: 60.32.01.01
9. Supervisors: Assoc. Prof. Dr. Pham Minh Son -Academy of Journalism and Communication
10. Summary of the findings of the thesis:
The thesis includes 3 chapters with the following basic sections:
Chapter 1: Some arguments and practical problems on promoting Vietnam's tourism on television foreign channels
In chapter 1, the author focuses on explaining some concepts such as tourism, tourism promotion, television, television channel, foreign television channel, overall introducing on Vietnam's tourism potential and role of foreign television on publishing news on abroad and the strength of Vietnam's tourism. They are an important and essential data which are the basis for the practical research of thesis.
Chapter 2: Actual situation of Vietnam's tourism promotion on foreign television channel (VTV4 and VTC10 - NETVIET)
In chapter 2, the author focuses on the successes in content and form of the Vietnam's tourism promoting programs to foreigners and overseas Vietnamese such as VTV4 and VTC10 - NETVIET. Also in chapter 2, the author has indicated some restrictions on Vietnam promotion programs on VTV4 and VTC10 - NETVIET in both content and form.
Besides, the author also points some difficulties on material base and human resources which affect the quality of the Vietnam's tourism promotion program.
Chapter 3: Some issues and solutions, recommendations for the Vietnam's tourism promotion on foreign television.
Based on the researches and surveys, the author offers some solutions to improve the quality and effectiveness of programs on VTV4 and VTC10 - NETVIET, especially Vietnam's promotion programs.
Develop, the author emphasizes important solutions such as improving the quality of the programmers and increasing the approach of the target audience.
These solutions aim to promote the effectiveness of Vietnam's tourism programs on foreign television today.
11. Practical applicability:
The research results of the thesis are reference materials for television station and television channels in improving quality of content and form of programs which promote Vietnam's tourism on foreign television.
12. Further research directions:
After completing the thesis, we will continue to study and publish some solutions to put into practice with the aim of promoting Vietnam's tourism on the transmission channels.
13. Thesis-related publications: None
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