TTLV: Media coverage of art events in Vietnam in 2012

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Tran Hanh Chi

2. Gender: Female

3. Date of birth: June 26, 1976

4. Place of birth: Hanoi

5. Decision to recognize students No. 2119/QD-XHNV-SDH; dated November 1, 2011, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: none

7. Thesis title:"Media coverage of art events in Vietnam in 2012.

8. Major: Journalism Code: 60.32.01.01

9. Scientific supervisor: Dr. Nguyen Thi Thanh Huyen

10. Summary of the thesis results:

This thesis outlines the theoretical and practical basis of communication in event organization in general and cultural and artistic events in particular; it presents the basic process for event organization and the effectiveness of communication activities through a survey of three creative and outstanding art events in 2012 reported in the press: graphic art, photography, and sculpture. The thesis highlights the current state of communication activities regarding art events in Vietnam, assessing the quantity, quality, and forms of communication activities related to specific art events: photography, graphic art, and sculpture. Furthermore, it...,This thesis clarifies the effectiveness and evaluates the strengths and limitations of communication activities related to that art event. Based on the survey findings, it proposes recommendations and solutions to improve the quality of communication activities in event organization in general and art event organization in particular.

11. Practical applicability: Providing theoretical frameworks and practical solutions for developing communication plans for various art events.

12. Future research directions: Through surveys of social media platforms such as Facebook, forums, and multimedia, select effective communication models for various art forms.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Tran Hanh Chi 2. Sex: Female

3. Date of birth: June 26, 1946 4. Place of birth: Hanoi

5. Admission decision number: 2119/QD-XHNV-SĐH: Dated November 1, 2011 Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process: No

7. Official thesis title:

8. Major: Journalism-Communicatons 9. Code: 60.32.01.01

10. Supervisors: Dr. Nguyen Thi Thanh Huyen,

11. Summary:

This thesis introduces the rationale and practical values ​​of communication in event planning in general and art events planning in particular. It also demonstrates the basic procedures of event planning and the effectiveness of communication activities through the inspection of three (03) major art events held in Vietnam in 2012 (also of three major art principals: graphics design, photography and sculpture). This thesis shows the status quo of communication activities in art; and evaluates - quantitatively and qualitatively - the various forms of communication employed in art events, specifically in graphics design, photography and sculpture; the pros and cons of communication methods employed in the respective types of art events; and ultimately gives recommendations to improve the effectiveness of communication in event planning and art event planning.

12. Practical applications:

Applicable solutions to develop communication plans for various forms of art events.

13. Further possible research directions:

The surveyance and the employment of various communication methods egsocial networks, forums and multimedia contents etc. for effective communication in art events.

14. Thesis-related publications: No