TTLV: The issue of defining the core values ​​of Hanoi Moi newspaper

1. Student's full name: Dinh Tuan Anh 2. Gender: Male

3. Date of birth: April 1, 1974

4. Place of birth: Hai Duong

5. Decision on student admission No. 3379/QD-XHNV dated December 19, 2017, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Thesis title: The issue of defining the core values ​​of Hanoi Moi newspaper

8. Major: Journalism Code: 60.32.01.01

9. Scientific supervisor: Assoc. Prof. Dr. Le Thanh Binh – Faculty of Communication and Foreign Cultural Relations, Diplomatic Academy of Vietnam

10. Summary of the thesis results:

In recent years, amidst the trend of competition and international integration, Hanoi Moi Newspaper has gradually transformed itself to adapt to development trends by improving quality and continuously innovating content and format, reforming management methods, promoting social activities, organizing events, and large-scale programs to attract the public.

However, the positioning of core values ​​and brand building at Hanoi Moi Newspaper has not been given sufficient attention, lacks a strategic approach, and is not consistent or synchronized. Solutions are needed to find a more professional and effective direction. Hanoi Moi Newspaper will have to make great efforts to maintain its traditional advantages and further develop the unique identity of the capital's newspaper, which has been deeply ingrained in the public's hearts for over 60 years.

Besides improving content quality to establish its core values, Hanoi Moi Newspaper also needs to prioritize brand building. This includes a communications department with highly qualified professionals specializing in core values ​​and branding, conducting research and developing specific strategies for each stage of development. Otherwise, Hanoi Moi Newspaper's position will be diminished in the face of increasingly powerful competitors.

Starting from identifying the fundamental values ​​of a press agency in general, the author will apply this to Hanoi Moi Newspaper to determine its core values, including their attributes, and highlight the unique advantages that Hanoi Moi Newspaper possesses compared to other press agencies. Subsequently, the author will identify the roles of the core values ​​and the process of their formation, development, and transformation. Based on the current state of Hanoi Moi Newspaper's core values, the author will propose solutions and recommendations for their development in the present and future.

11. Practical applications:

This will serve as a reference document on the theory of core values ​​in journalism in general, and journalistic practice in particular.of Hanoi New NewspaperSpecifically, based on identifying the core values ​​of Hanoi Moi Newspaper, we will develop innovative and developmental plans for the newspaper's operations.

This topic has been completed.alsoThis will serve as a reference document for media and press managers in general, and for local newspapers throughout the country.

12. Future research directions: (if any)

13. Published works related to the thesis:Are not

INFORMATION ON MASTER'S THESIS

1. Full name: Dinh Tuan Anh 2. Sex: Male

3. Date of birth: April 1, 1974 4. Place of birth: Quang Ninh Province

5. Admission decision number: 3379/QD-XHNV Dated December 19, 2017

6. Changes in academic process: None

7. Official thesis title: Defining the core value system of Hanoimoi Newspaper

8. Major: Journalism 9. Code: 60.32.01.01

10. Supervisors: Assoc.Prof.Dr. Le Thanh Binh, Faculty of International Communication and Culture of Diplomatic Academy of Vietnam

11. Summary of the findings of the thesis:In recent years, in the context of competition and international integration, Hanoimoi Newspaper is gradually turning to adapt to the development trend by improving the quality and constantly innovating its content and form, as well as renewing management methods, promoting social, event-organizing activities and large-scale programs, in order to attract public attention.

However, definition of the core value system and branding of Hanoimoi Newspaper has not been focused, strategic, unified and synchronous. Solutions are needed to find a more professional and effective direction. Hanoimoi Newspaper has to make great efforts to maintain its traditional advantages and promote its identity as the Capital newspaper that has been imprinted in the public eye for more than 60 years.

Improving the quality of content to locate the core value system, Hanoimoi Newspaper also needs to put the branding work into the priority investment area. In which, the communication department with professional and high-expertise human resources promotes its core values ​​​​and brand are vital to conduct studies with specific steps corresponding to each stage of development. Otherwise, the position of Hanoimoi Newspaper will be reduced comparisons to the growing competitors day by day.

From defining the system of basic values ​​​​of a press agency in general, the author will apply to Hanoimoi Newspaper to find out what the core value system of the newspaper is, and the attributes of those values, including the advantages that only Hanoimoi Newspaper has; then pointing out the roles of the core value system and the process of forming, developing and transforming that of Hanoimoi Newspaper. Current situation of the core value system of Hanoimoi Newspaper is the basis to propose solutions and recommendations to develop it in the current and future period.

12. Practical applicability, if any:This will be a reference on the theory of the core value system in journalism in general and the operation of HanoinewNewspaper in particular. On the basis ofDefiningthe core ruling system of HanoinewNewspaper will be the basisofbuilding innovative and developing plans for the operation of the newspaper.

The project will also be a reference for press managers - media in general and for local newspapers throughout the country.

13. Further research directions, if any:

14. Thesis-related publications: None