TTLV: The issue of positioning the core value system of Hanoi Moi newspaper

1. Student's full name: Dinh Tuan Anh 2. Gender: Male

3. Date of birth: April 1, 1974

4. Place of birth: Hai Duong

5. Decision on recognition of students No. 3379/QD-XHNV December 19, 2017 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process:

7. Thesis topic: The issue of positioning the core value system of Hanoi Moi newspaper

8. Major: Journalism Code: 60.32.01.01

9. Scientific advisor: Associate Professor, Dr. Le Thanh Binh - Faculty of Communication and Foreign Culture, Diplomatic Academy

10. Summary of thesis results:

In recent years, facing the trend of international competition and integration, Hanoi Moi Newspaper has gradually transformed itself to adapt to the development trend by improving quality and continuously innovating content, form, and management methods, promoting social activities, organizing events, and large-scale programs to attract the public.

However, the positioning of core values ​​and brand building at Hanoi Moi Newspaper have not been focused on, have not been strategic, have not been unified and synchronized. There needs to be solutions to find a more professional and effective direction. Hanoi Moi Newspaper will have to make great efforts to maintain its traditional advantages and promote the strength of the identity of the Capital newspaper that has been imprinted in the hearts of the public for over 60 years.

In addition to improving the quality of content to position the core value system, Hanoi Moi Newspaper also needs to prioritize brand building. In which, the communications department with professional staff with high expertise in core values ​​and brands to conduct research with specific steps corresponding to each stage of development. Otherwise, the position of Hanoi Moi Newspaper will be reduced in front of competitors who are growing stronger every day.

From determining the system of basic values ​​of a press agency in general, the author will apply it to Hanoi Moi Newspaper to find out what the core value system of Hanoi Moi Newspaper is, what its attributes are, and point out the advantages that only Hanoi Moi Newspaper has that other press agencies do not have. Then point out the roles of the core value system and the process of formation, development and transformation of the core value system of Hanoi Moi Newspaper. From the current status of the core value system of Hanoi Moi Newspaper, the author has the basis to propose solutions and recommendations to develop the core value system of Hanoi Moi Newspaper in the present and future periods.

11. Practical application:

This will be a reference document on the theory of core values ​​in journalism in general and journalism in particular.of Hanoi Moi Newspaperin particular. Based on the positioning of the core values ​​of Hanoi Moi Newspaper, from there, build innovation and development plans for the activities of Hanoi Moi Newspaper.

This topic is completed.alsowill be a reference document for press and media managers in general and for local press nationwide.

12. Further research directions: (if any)

13. Published works related to the thesis:Are not

INFORMATION ON MASTER'S THESIS

1. Full name: Dinh Tuan Anh 2. Sex: Male

3. Date of birth: April 1, 1974 4. Place of birth: Quang Ninh Province

5. Admission decision number: 3379/QD-XHNV Dated December 19, 2017

6. Changes in academic process: None

7. Official thesis title: Defining the core value system of Hanoimoi Newspaper

8. Major: Journalism 9. Code: 60.32.01.01

10. Supervisors: Assoc.Prof.Dr. Le Thanh Binh, Faculty of International Communication and Culture of Diplomatic Academy of Vietnam

11. Summary of the findings of the thesis:In recent years, in the context of competition and international integration, Hanoimoi Newspaper is gradually turning to adapt to the development trend by improving the quality and constantly innovating its content and form, as well as renewing management methods, promoting social, event-organizing activities and large-scale programs, in order to attract public attention.

However, definition of the core value system and branding of Hanoimoi Newspaper has not been focused, strategic, unified and synchronous. Solutions are needed to find a more professional and effective direction. Hanoimoi Newspaper has to make great efforts to maintain its traditional advantages and promote its identity as the Capital newspaper that has been imprinted in the public eye for more than 60 years.

Improving the quality of content to locate the core value system, Hanoimoi Newspaper also needs to put the branding work into the priority investment area. In which, the communication department with professional and high-expertise human resources promotes its core values ​​​​and brand are vital to conduct studies with specific steps corresponding to each stage of development. Otherwise, the position of Hanoimoi Newspaper will be reduced comparisons to the growing competitors day by day.

From defining the system of basic values ​​​​of a press agency in general, the author will apply to Hanoimoi Newspaper to find out what the core value system of the newspaper is, and the attributes of those values, including the advantages that only Hanoimoi Newspaper has; then pointing out the roles of the core value system and the process of forming, developing and transforming that of Hanoimoi Newspaper. Current situation of the core value system of Hanoimoi Newspaper is the basis to propose solutions and recommendations to develop it in the current and future period.

12. Practical applicability, if any:This will be a reference on the theory of the core value system in journalism in general and the operation of HanoinewNewspaper in particular. On the basis ofDefiningthe core ruling system of HanoinewNewspaper will be the basisofbuilding innovative and developing plans for the operation of the newspaper.

The project will also be a reference for press managers - media in general and for local newspapers throughout the country.

13. Further research directions, if any:

14. Thesis-related publications: None