1. Student's full name: Pham Thi Van Anh; 2. Gender: Female
3. Date of birth: September 2, 1990
4. Place of birth: Quang Nam
5. Decision No. 1811/2021/QD-XHNV dated September 8, 2021, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: none
(Note the types of changes and the corresponding times)
7. Thesis title: The issue of developing revenue streams on digital platforms for the Voice of Vietnam Radio.
8. Major: Journalism and Media Management; Code: Pilot Program
9. Scientific supervisor: Assoc. Prof. Dr. Vu Van Ha, Central Theoretical Council
(Please specify your scientific title, academic degree, full name, and workplace.)
10. Summary of the thesis results:
This thesis systematizes the theory, evaluates and analyzes the current situation, discusses the issues raised by the research results, and proposes some recommendations and solutions for developing revenue sources on digital platforms for the Voice of Vietnam.
The results of this thesis contribute to raising awareness of the necessity and importance of developing revenue streams on digital platforms for media organizations in general and the Voice of Vietnam in particular.
In addition, the thesis also proposes several solutions and recommendations to develop revenue sources on the digital platform of the Voice of Vietnam.
11. Practical applications: (if any)
This study aims to assess the current state of revenue generation at the Voice of Vietnam, thereby addressing existing shortcomings and proposing solutions to enhance digital revenue for the Voice of Vietnam.
12. Future research directions: None
13. Published works related to the thesis: None
(List the works in chronological order if available)
INFORMATION ON MASTER'S THESIS
1. Full name: Pham Thi Van Anh 2. Sex: Female
3. Date of birth: September 2, 1990 4. Place of birth: Quang Nam
5. Admission decision number: 1811/2021/QD-XHNV Dated September 8, 2021
6. Changes in academic process: None
(List the forms of change and corresponding times)
7. Official thesis title: The issue of developing revenue sources on the digital platform of VOV
8. Major: Media Management Code: Experiment.
9. Supervisors: Assoc. Prof Vu Van Ha, Central Theoretical Council
(Full name, academic title and degree)
10. Summary of the findings of the thesis:
The thesis systematizes the theory, evaluates and analyzes the current situation, discusses the problems raised from the research results, and proposes several recommendations and solutions to raise revenue on the digital platforms of Voices of Vietnam. Furthermore, the outcomes of the thesis have a great contribution to increase awareness of the need and importance of revenue growth on the digital platforms of news agencies and Voices of Vietnam, thus aiming at the ultimate goal of improving the quality of multimedia newspaper products. In addition, the thesis also proposes some solutions and recommendations to improve the income on the digital platforms of Voices of Vietnam.
11. Practical applicability, if any:
Contributing to assess the current situation of revenue development at Voice of Vietnam, resultantly improving the existing limitations and providing numerous effective solutions which are aimed at the common purpose of raising revenue on the digital platforms of Voice of Vietnam.
12. Further research directions, if any: Not yet
13. Thesis-related publications: None.
(List them in chronological order)
