MASTER'S THESIS INFORMATION
1. Student's full name:Cao Le Quyen
2. Gender: Female
3. Date of birth: September 16, 1990
4. Place of birth: Thanh Hoa
5. Decision on recognition of students No. 3215/2014/QD-XHNV-SDH dated December 31, 2014 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process: Thesis extension 2 times
7. Thesis topic name:“The issue of using symbols, products, and mascots that are not suitable for Vietnamese culture in online newspapers”
8. Major: Journalism Code: 60.31.01.01
9. Scientific instructor:Associate Professor, Dr. Bui Hoai Son- Vietnam National Institute of Culture and Arts.
10. Summary of thesis results:
- Closely following the research axis oriented by the topic, from the theoretical basis of journalism, the thesis has analyzed, synthesized, interpreted, and built a theoretical basis related to the research problem, which is the role and relationship between culture and journalism.
- Based on the theoretical issues that have been developed, the thesis surveys and evaluates the current situation of using information on electronic newspapers, based on a survey of major electronic newspapers such as Tuoi Tre, VnExpress, Voice of Vietnam, Culture, Sports and Culture. At the same time, it clearly points out the advantages and disadvantages, especially the causes of the disadvantages; along with a survey of public feedback and in-depth interviews with experts, as a basis for proposing solutions to overcome the disadvantages.
- Based on the theoretical and practical basis that has been researched and surveyed, the thesis makes specific proposals and recommendations for press agencies in developing content, improving the quality of articles, especially on the issue of using symbols, products, and mascots that are not suitable for Vietnamese culture in the coming time. Press agencies need to perform well their roles, responsibilities, be proactive and active in collecting information; Improve the capacity of reporters and journalists specializing in Vietnamese culture; Diversify content, improve delivery forms; Make practical contributions to help the press in general, and electronic newspapers in particular, better perform their roles and missions in the face of issues related to culture in our country during the period of comprehensively promoting industrialization, modernization, integration and development.
11. Practical application:
The research results not only have the potential to be applied in organizing communication activities and developing information content on electronic newspapers, but also serve as a basic foundation in the issue of using symbols, products, and mascots in accordance with Vietnamese culture.
12. Further research directions:
From the results of this study, it is possible to develop further research directions such as improving the way of conveying information to readers of different ages to better understand Vietnamese culture; arousing national identity and protecting long-standing cultural values.
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Cao Le Quyen 2. Sex: female
3. Date of birth: September 16, 1990 4. Place of birth: Thanh Hoa
5. Admission decision number: 3215/ 2014/QD-XHNV-SDH date December 31, 2014 rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in academic process: the 2nd extension of the thesis
7. Official thesis title: The issue of using unsuitable symbols, products and mascots with Vietnamese culture in electronic newspapers
8. Major: Journalism School Code: 60.31.01.01
9. Associate professor, Ph.D Bui Hoai Son - National Institute of Vietnamese Art and Culture.
10. Summary of the findings of the thesis:
Following the research topic which is oriented from the basis of journalism theory, the thesis has analysed, synthesized, analyzed, built the theoretical basis related to research problems. That is the role and relationship between culture and the press.
On the basis of the theoretical framework that has been set up, the thesis investigates and evaluates the actual situation of the use of information in electronic newspapers, based on the survey of major electronic newspapers such as Tuoi Tre, VnExpress, Radio Voice of Vietnam, Culture, Sports and Culture. At the same time the thesis indicates the pros and cons, especially the cause of the disadvantages; along with public opinion surveys and in-depth interviews with experts, as a basis for proposed solutions.
From the theoretical basis and the factual basis, the thesis has made specific recommendations to the press agencies on the development of contents, improving the quality of the articles, especially the use of symbols, products and mascots that are not suitable for Vietnamese culture in the future. Press agencies should perform well their roles, responsibilities, being active in gathering information; improving the capacity of journalists and journalists in charge of Vietnamese culture; diversify content, streamline transfer; actively helping the press in general, and electronic newspapers in particular to better fulfill their role and mission in matters related to culture in our country in the period of comprehensive promotion of public cause. modernization, integration, development.
11. Practical applicability, if any:
Research results can be applied in the organization of communication activities, development of information content on electronic newspapers but also the basic foundation in the use of suitable symbols, products, mascots with Vietnamese culture.
12. Further research directions, if any:
Based on this research, it is possible to develop further research approaches such as improving the way information is conveyed to readers of different ages to better understand Vietnamese culture, preserving the cultural values of the ancient time.
13. Thesis – related publications:
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