INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Cao Le Quyen
2. Gender: Female
3. Date of birth: September 16, 1990
4. Place of birth: Thanh Hoa
5. Decision No. 3215/2014/QD-XHNV-SDH dated December 31, 2014, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: Thesis deadline extended twice.
7. Thesis title:"The issue of using symbols, products, and mascots that are inappropriate for Vietnamese culture on online newspapers."
8. Major: Journalism Code: 60.31.01.01
9. Scientific supervisor:Assoc. Prof. Dr. Bui Hoai Son- Vietnam National Institute of Culture and Arts.
10. Summary of the thesis results:
- Adhering closely to the research axis set by the topic, and based on the theoretical foundations of journalism studies, the thesis has analyzed, synthesized, interpreted, and built a theoretical basis related to the research problem, namely the role and relationship between culture and journalism.
- Based on the established theoretical framework, this thesis surveys and evaluates the current state of information usage on online newspapers, drawing on surveys of major online news sites such as Tuoi Tre, VnExpress, Voice of Vietnam, and Van Hoa, The Thao va Van Hoa. It also identifies strengths and weaknesses, particularly the causes of weaknesses; along with surveying public feedback and conducting in-depth interviews with experts, providing a basis for proposing solutions to overcome these weaknesses.
Based on the theoretical and practical foundations studied and surveyed, this thesis offers specific proposals and recommendations for media organizations regarding content development and improving the quality of articles, especially on the issue of using symbols, products, and mascots that are inappropriate for Vietnamese culture in the future. Media organizations need to effectively fulfill their roles and responsibilities, proactively and actively gathering information; enhancing the capacity of reporters and journalists specializing in Vietnamese culture; diversifying content and improving the form of delivery; and making practical contributions to helping the press in general, and online newspapers in particular, better fulfill their roles and missions in addressing cultural issues in our country during the period of comprehensive industrialization, modernization, integration, and development.
11. Practical applications:
The research findings, in addition to their potential applications in organizing communication activities and developing information content for online newspapers, also provide a fundamental basis for using symbols, products, and mascots in a way that aligns with Vietnamese culture.
12. Future research directions:
Based on the results of this research, further research directions can be developed, such as improving the way information is conveyed to readers of different age groups to better understand Vietnamese culture; fostering national pride and protecting long-standing cultural values.
13. Published works related to the dissertation:
INFORMATION ON MASTER'S THESIS
1. Full name: Cao Lệ Quyên 2. Sex: female
3. Date of birth: September 16, 1990 4. Place of birth: Thanh Hoa
5. Admission decision number: 3215/ 2014/QD-XHNV-SDH date December 31, 2014 rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in academic process: the 2nd extension of the thesis
7. Official thesis title: The issue of using unsuitable symbols, products and mascots with Vietnamese culture in electronic newspapers
8. Major: Journalism School Code: 60.31.01.01
9. Associate Professor, Ph.D. Bui Hoai Son - National Institute of Vietnamese Art and Culture.
10. Summary of the findings of the thesis:
Following the research topic which is oriented from the basis of journalism theory, the thesis has analysed, synthesized, analyzed, built the theoretical basis related to research issues. That is the role and relationship between culture and the press.
On the basis of the theoretical framework that has been set up, the thesis investigates and evaluates the actual situation of the use of information in electronic newspapers, based on the survey of major electronic newspapers such as Tuoi Tre, VnExpress, Radio Voice of Vietnam, Culture, Sports and Culture. At the same time the thesis indicates the pros and cons, especially the cause of the disadvantages; along with public opinion surveys and in-depth interviews with experts, as a basis for proposed solutions.
From the theoretical basis and the factual basis, the thesis has made specific recommendations to the press agencies on the development of contents, improving the quality of the articles, especially the use of symbols, products and mascots that are not suitable for Vietnamese culture in the future. Press agencies should perform well their roles, responsibilities, being active in gathering information; improving the capacity of journalists and journalists in charge of Vietnamese culture; diversify content, streamline transfer; actively helping the press in general, and electronic newspapers in particular to better fulfill their role and mission in matters related to culture in our country in the period of comprehensive promotion of public cause. modernization, integration, development.
11. Practical applicability, if any:
Research results can be applied in the organization of communication activities, development of information content on electronic newspapers but also the basic foundation in the use of suitable symbols, products, mascots with Vietnamese culture.
12. Further research directions, if any:
Based on this research, it is possible to develop further research approaches such as improving the way information is conveyed to readers of different ages to better understand Vietnamese culture, preserving the cultural values of the ancient time.
13. Thesis – related publications:
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