1. Student's full name: Nguyen Thuy Nga 2. Gender: Female
3. Date of birth: August 20, 1999
4. Place of birth: Hanoi
5. Decision on recognition of students No. 2948/2021/QD-XHNV. December 28, 2021 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
1st extension: From December 29, 2023 to June 28, 2024
2nd Extension: From June 29, 2024 to December 28, 2024
7. Thesis/project topic: Communication management for children of UNICEF in Vietnam.
8. Major: Media Management. Code: Pilot
9. Scientific advisor: Associate Professor, Dr. Nguyen Van Dung
10. Summary of thesis/project results:
The thesis “Children’s Communication Management of UNICEF in Vietnam” was conducted to study and evaluate the children’s communication management activities of UNICEF in Vietnam, especially focusing on the “Green Heart” campaign. The main objective of the thesis is to propose solutions to improve the effectiveness of communication management, contributing to the protection and promotion of children’s rights.
Chapter 1 presents the theoretical and practical basis of communication management, communication activities, and NGOs. The author defines and clarifies important concepts such as management, communication, communication activities, and communication plan management. In addition, this chapter also discusses the situation of communication about children in Vietnam and factors affecting communication plan management of NGOs, along with criteria for evaluating the effectiveness of communication management about children of NGOs.
Chapter 2 delves into the current state of UNICEF’s communication management through the “Blue Heart” campaign. The author introduces UNICEF and the campaign, then analyzes factors such as branding, budget, human resource management, and communication effectiveness evaluation. This chapter studies in detail the organization’s branding, budget for communication activities, human resource management, and communication effectiveness evaluation of the “Blue Heart” campaign. At the same time, the author also evaluates the level of interaction and social impact of the campaign.
Chapter 3 presents issues and solutions to improve the quality of communication management of UNICEF in Vietnam. From the research and assessment in Chapter 2, the author proposes specific solutions such as diversifying communication methods, strengthening human resource and budget management, and promoting communication activities on new channels.
The thesis concludes that UNICEF’s communication management for children in Vietnam through the “Blue Heart” campaign has achieved positive results, but there are still limitations that need to be overcome. The solutions proposed in the thesis not only help improve the effectiveness of the communication campaign but can also be applied to other non-governmental organizations in Vietnam to protect and promote children’s rights more effectively.
11. Practical applicability: The thesis "Communication management for children of UNICEF in Vietnam" provides practical solutions that can be applied in practice to improve the communication effectiveness of non-governmental organizations in Vietnam. The research results help to orient communication strategies more clearly, optimize budget and human resource management, and provide criteria for evaluating the effectiveness and social impact of communication campaigns. Solutions on diversifying communication channels and methods also help organizations reach out more widely and deeply to the community, contributing to protecting and promoting children's rights more effectively.
12. Further research directions: (if any)
13. Published works related to the thesis/project:
(list projects in chronological order if available)
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thuy Nga .......................... 2. Sex: Female
3. Date of birth: August 20, 1999................................ 4. Place of birth: Hanoi...................................
5. Admission decision number: 2948/2021/QD-XHNV............................................................ Dated: December 28, 2021............................................
6. Changes in academic process: ..........................................................................................
Extension 1: From December 29, 2023, to June 28, 2024
Extension 2: From June 29, 2024, to December 28, 2024
7. Official thesis title: Communication Management on Children by UNICEF in Vietnam.
8. Major: Media Management 9. Code: Pilot
10. Supervisors: Assoc. Prof., Dr. Nguyen Van Dung.
11. Summary of the findings of the thesis: The thesis titled “Communication Management on Children by UNICEF in Vietnam” aims to research and UNICEF evaluate's communication management activities focused on children in Vietnam, with a particular emphasis on the “Green Heart” campaign. The main objective of this thesis is to propose solutions to improve the effectiveness of communication management, contributing to the protection and promotion of children's rights.
Chapter 1 presents the theoretical and practical foundations of communication management, communication activities, and non-governmental organizations. The author defines and clarifies key concepts such as management, communication, communication activities, and communication planning management. Additionally, this chapter addresses the status of child-focused communication in Vietnam, factors affecting the communication management of non-governmental organizations, and criteria for evaluating the effectiveness of communication management on children by these organizations.
Chapter 2 delves into the current state of UNICEF's communication management through the “Green Heart” campaign. The author introduces UNICEF and this campaign, then analyzes aspects such as branding, budget, human resource management, and communication effectiveness evaluation. This chapter provides an in-depth look at the organization's brand, budget allocation for communication activities, human resource management, and the effectiveness assessment of the “Green Heart” campaign. Additionally, the author evaluates the campaign's level of interaction and social impact.
Chapter 3 addresses issues and solutions to enhance the quality of UNICEF's communication management in Vietnam. Based on the research and assessments in Chapter 2, the author proposes specific solutions, such as diversifying communication methods, strengthening human resources and budget management, and expanding communication efforts on new media channels.
The conclusion concludes that UNICEF's communication management on children in Vietnam through the “Green Heart” campaign has achieved positive results, although there are still limitations to overcome. The solutions proposed in this thesis not only aim to improve the campaign's communication effectiveness but can also be applied by other non-governmental organizations in Vietnam to more effectively protect and promote children's rights.
12. Practical applicability, if any: The thesis “Communication Management on Children by UNICEF in Vietnam” provides practical solutions that can be applied to improve the communication effectiveness of non-governmental organizations in Vietnam. The research results offer clearer communication strategy directions, optimize budget and human resource management, and present criteria for evaluating the effectiveness and social impact of communication campaigns. Solutions for diversifying communication channels and methods also help organizations reach a wider and deeper connection with the community, contributing to more effective protection and promotion of children's rights.
13. Further research directions, if any: ...................................................................................
14. Thesis-related publications: ..........................................................................................
(List them in chronological order)
