1. Student's full name:DOAN THI VAN ANH
2. Gender:Female
3. Date of birth:14/09/1997
4. Place of birth:Tho Vinh – Kim Dong – Hung Yen
5. Decision to recognize student number:4058/2022/QD-XHNV dated December 28, 2022 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:Do not have.
(record the forms of change and the corresponding time)
7. Thesis/project topic name:Information on trade promotion on industry and trade television program.
8. Industry:Press Code: 8320101
9. Scientific instructor:Associate Professor, Dr. Vu Van Ha and Dr. Nguyen Cam Ngoc
10. Summary of thesis/project results:
In the thesis "Information on trade promotion on industry and trade television programs", the author has clarified a number of theoretical and practical issues related to trade promotion information activities on industry and trade television programs over a period of one year (from June 2023 to June 2024), implemented and managed by the Industry and Trade Media - Television Center under the Trade Promotion Department, Ministry of Industry and Trade, conducting a direct survey of information on this program. The program is broadcast at 4:15 p.m. on VTV1 channel, Vietnam Television.
The author has clearly stated the successes as well as the shortcomings and the causes of limitations of trade promotion information communication activities by surveying and analyzing the current status of trade promotion information activities on the survey program in two aspects of content and form. From there, he proposed a number of measures to contribute to promoting trade promotion on the industry and trade television program.
The author believes that the activity of transmitting information about trade promotion on industrial and commercial television has achieved success. Information about trade promotion is becoming more urgent than ever in the current situation, because trade promotion is considered a key activity to stimulate the growth of the national economy.
However, because it only stops at conducting in-depth interviews and surveys within a specific research framework, the author of the study cannot cover the entire situation of information and promotion activities on current commercial television programs. It is necessary to conduct larger, deeper, and longer-term studies to have a more comprehensive and profound view of the problem.
11. Practical application:
The content of the thesis is highly academic in nature and needs to be researched and applied in practice to verify feasibility.
12. Further research directions:
+) Impact of trade promotion information on television on actual business activities of enterprises;
+) The impact of trade promotion information on businesses and the relationship between trade promotion information on television and trade promotion activities of businesses.
13. Published works related to the thesis/project: Do not have.
INFORMATION ON MASTER'S THESIS
1. Full name:DOAN THI VAN ANH
2. Sex:Female
3. Date of birth:14/09/1997
4. Place of birth:Tho Vinh - Kim Dong - Hung Yen
5. Admission decision number:4058/2022/QD-XHNV Dated: 28 December 2022, issued by the Principal of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process:None.
(List the forms of change and corresponding times)
7. Official thesis title:Information on Trade Promotion on Industry Television Programs
8. Major:Journalism Code: 8320101
9. Supervisors:Assoc. Prof. Dr. Vu Van Ha and Dr. Nguyen Cam Ngoc
(Full name, academic title and degree)
10. Summary of the findings of the thesis:
(Summarize them with stress on the new findings, if any)
In the thesis titled "Information on Trade Promotion on Industry Television Programs," the author elucidates both theoretical and practical aspects related to trade promotion information activities on Industry Television Programs over one year (from June 2023 to June 2024). This program, managed by the Center for Communication - Industry Television under the Department of Trade Promotion, Ministry of Industry and Trade, airs at 4:15 pm on the VTV1 channel of Vietnam Television.
The author highlights successes and limitations, analyzing the trade promotion information activities on the program in terms of content and format. Based on this analysis, the author proposes several measures to enhance trade promotion on Industry Television Programs.
The author believes that delivering trade promotion information via industry television has achieved notable success. Currently, trade promotion information is increasingly crucial, as trade promotion activities are key to fostering economic growth. However, due to the study's scope, which relied on in-depth interviews and specific surveys, it did not fully capture the current state of trade promotion information disseminated on Industry Television Programs. Therefore, broader, long-term studies are necessary to gain a more comprehensive understanding of this issue.
11. Practical applicability, if any:
This thesis contains highly academic content, which requires further applied research to verify its considerations
12. Further research directions, if any:
+) Impact of trade promotion information on television on actual business activities of enterprises.
+) Influence of trade promotion information on enterprises and the relationship between trade promotion information on television and enterprises' trade promotion activities.
13. Thesis-related publications:None
