1. Student's full name:DOAN THI VAN ANH
2. Gender:Female
3. Date of birth:14/09/1997
4. Place of birth:Tho Vinh - Kim Dong - Hung Yen
5. Decision number for student admission:Decision No. 4058/2022/QD-XHNV dated December 28, 2022, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process:Do not have.
(Note the types of changes and the corresponding times)
7. Title of the thesis/project:Information on trade promotion is broadcast on the Industry and Trade Television program.
8. Industry:Newspaper Code: 8320101
9. Scientific supervisor:Assoc. Prof. Dr. Vu Van Ha and Dr. Nguyen Cam Ngoc
10. Summarize the results of the thesis/project:
In the thesis "Information on Trade Promotion on Industry and Trade Television Programs," the author clarified several theoretical and practical issues related to trade promotion information activities on industry and trade television programs over a one-year period (from June 2023 to June 2024), conducted and managed by the Industry and Trade Television and Communication Center under the Trade Promotion Department, Ministry of Industry and Trade, through direct surveys of information on these programs. The program is broadcast at 4:15 PM on VTV1, Vietnam Television.
The author clearly outlines the successes, shortcomings, and limiting factors of trade promotion communication activities by surveying and analyzing the current state of trade promotion information activities in the survey program from two perspectives: content and form. Based on this, several measures are proposed to enhance trade promotion on trade television programs.
The author argues that the dissemination of trade promotion information on industrial and commercial television has been successful. Information on trade promotion is more crucial than ever in the current situation, as trade promotion is considered a key activity to stimulate the growth of the national economy.
However, because the study was limited to conducting in-depth interviews and surveys within a specific research framework, the author could not fully encompass the current state of trade promotion and information dissemination activities on industrial and commercial television programs. More extensive, in-depth, and long-term research is needed to gain a more comprehensive and insightful understanding of the issue.
11. Practical applications:
The content of this thesis is highly academic in nature and requires further research and practical application to verify its feasibility.
12. Future research directions:
+) The impact of television-based trade promotion information on the actual business operations of enterprises;
+) The impact of trade promotion information on businesses and the relationship between trade promotion information on television and the trade promotion activities of businesses.
13. Published works related to the thesis/project.: Do not have.
INFORMATION ON MASTER'S THESIS
1. Full name:DOAN THI VAN ANH
2. Sex:Female
3. Date of birth:14/09/1997
4. Place of birth:Tho Vinh – Kim Dong - Hung Yen
5. Admission decision number:4058/2022/QD-XHNV Dated: 28 December 2022, issued by the Principal of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process:None.
(List the forms of change and corresponding times)
7. Official thesis title:Information on Trade Promotion on Industry Television Programs
8. Major:Journalism Code: 8320101
9. Supervisors:Assoc. Prof. Dr. Vu Van Ha and Dr. Nguyen Cam Ngoc
(Full name, academic title and degree)
10. Summary of the findings of the thesis:
(Summarize them with stress on the new findings, if any)
In the thesis titled "Information on Trade Promotion on Industry Television Programs," the author elucidates both theoretical and practical aspects related to trade promotion information activities on Industry Television Programs over one year (from June 2023 to June 2024). This program, managed by the Center for Communication - Industry Television under the Department of Trade Promotion, Ministry of Industry and Trade, airs at 4:15 pm on the VTV1 channel of Vietnam Television.
The author highlights successes and limitations, analyzing the trade promotion information activities on the program in terms of content and format. Based on this analysis, the author proposes several measures to enhance trade promotion on Industry Television Programs.
The author believes that delivering trade promotion information via industry television has achieved notable success. Currently, trade promotion information is increasingly crucial, as trade promotion activities are key to fostering economic growth. However, due to the study's scope, which relied on in-depth interviews and specific surveys, it did not fully capture the current state of trade promotion information disseminated on Industry Television Programs. Therefore, broader, long-term studies are necessary to gain a more comprehensive understanding of this issue.
11. Practical applicability, if any:
This thesis contains highly academic content, which requires further applied research to verify its considerations
12. Further research directions, if any:
+) Impact of trade promotion information on television on actual business activities of enterprises.
+) Influence of trade promotion information on enterprises and the relationship between trade promotion information on television and enterprises' trade promotion activities.
13. Thesis-related publications:None
