TTDA: Pilot restructuring of electronic publications of Vietnam Law Newspaper in the context of digital transformation

1. Student's full name: Tran Trong Dat 2. Gender: Male
3. Date of birth: December 3, 1987
4. Place of birth: Hanoi
5. Decision on recognition of students No. 4058/2022/QD-XHNV dated December 28, 2022 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
(record the forms of change and the corresponding time)
7. Thesis/project topic: Pilot restructuring of electronic publications of Vietnam Law Newspaper in the context of digital transformation
8. Major: Applied Journalism; Code: 8320101
9. Scientific instructors: Dr. Vu Tuan Anh (Diplomatic Academy); Dr. Do Anh Duc (University of Social Sciences and Humanities)
(Clearly state scientific title, academic degree, full name and working organization)
10. Summary of thesis/project results:
The restructuring of the electronic publications of the Vietnam Law Newspaper (PLVN) has brought about some results, most notably in three important aspects: administration, content and human resources. This change is thanks to the application of modern technology, improved production processes and the building of a multi-talented workforce, well meeting the needs of readers in the digital age.
First, the newspaper's management capacity has been significantly improved through training and human resource development activities. The editorial board focuses on improving the management skills of the team, helping them operate more effectively. Thanks to the application of modern management technology, the news production process has been optimized, significantly reducing the editing time that used to be delayed. Next, the application of modern technology has created major changes in the way content is managed and interacted with readers. Big Data analysis technology is deployed to analyze the public's newspaper reading trends, helping the newspaper adjust and develop content to suit actual needs. This helps PLVN Newspaper not only meet but also predict the interests and behaviors of readers. In addition, the editorial board has tested and applied Base work and personnel management software, helping the process of applying for a Letter of Introduction for journalists and reporters become quick, convenient, and highly effective in operating the editorial office.
In terms of content and form, the electronic publications of PLVN Newspaper have been improved to be concise and easy to understand while still ensuring quality and accuracy. Not only simply reporting news, the newspaper also focuses on in-depth analysis and commentary, helping readers have a multi-dimensional view of legal issues. In particular, the articles in the newspaper have been integrated with multimedia such as high-quality videos, sounds and images, increasing attractiveness and vividness, creating a new experience for readers. The newspaper also focuses on interactive features, allowing readers to comment, share opinions, and even participate in discussions related to the articles, helping to create a close connection with the reader community.
Finally, restructuring the workforce is an important highlight to help PLVN Newspaper’s team become more flexible and versatile. With the increasing demand for online content, the newspaper has prioritized recruiting and training employees with high digital skills. The shift from a traditional newspaper model to an online newspaper requires employees to do not only one specialized job but also multitask, from content editing to graphic design, filming, video editing and social media management.
The newspaper’s working culture has also changed, with departments working closely together to produce multimedia journalism products. Collaboration and creativity have become key factors, helping the team adapt quickly to the demands of the modern journalism environment.
11. Practical application: (if any)
12. Further research directions: (if any)
13. Published works related to the thesis/project:
(list projects in chronological order if available)

     

INFORMATION ABOUT THE MASTER'S THESIS/PROJECT
 

(list the forms of changes and corresponding times)

(Specify the scientific title, degree, full name, and workplace)

The restructuring process of electronic publications of the Vietnam Law Newspaper has yielded several results, notably in three important aspects: management, content, and human resources. This change is due to the application of modern technology, improvement of production processes, and the establishment of a versatile workforce that meets the demands of readers in the digital age.
Firstly, the management capacity of the newspaper has significantly improved through training activities and human resource development. The editorial board focuses on enhancing management skills for the team, helping them operate more effectively. Thanks to the application of modern management technology, the news production process has been optimized, significantly reducing the editing time that previously faced many delays. Next, the application of modern technology has brought about major changes in content management and interaction with readers. Big Data analytics technology has been implemented to analyze public reading trends, helping the newspaper adjust and develop content that meets actual needs. This allows Vietnam Law Newspaper not only to meet but also to anticipate the preferences and behaviors of readers. Additionally, the editorial board has experimented with and applied the Base work and personnel management software, making the process of issuing introduction letters for journalists and reporters quick, convenient, and highly effective in newsroom operations.
In terms of content and form, Vietnam Law Newspaper electronic publications have been improved to be concise, easy to understand while ensuring quality and accuracy. Not merely reporting news, the newspaper also focuses on in-depth analysis and commentary, providing readers with a multi-dimensional view of legal issues. Notably, articles in the newspaper have integrated multimedia elements such as videos, audio, and high-quality images, enhancing attractiveness and vividness, creating a fresh experience for readers. The newspaper also promotes interactive features, allowing readers to comment, share opinions, and even participate in discussions related to articles, fostering a close connection with the reader community.
Finally, restructuring human resources is an important highlight that makes Vietnam Law Newspaper team more flexible and versatile. With the increasing demand for online content, the newspaper has prioritized recruiting and training staff with high digital skills. The shift from traditional newspaper models to electronic journalism requires staff to not only perform specialized tasks but also be multi-skilled, from content editing to graphic design, filming, video editing, and social media management.
The working culture of the newspaper has also changed, with departments closely coordinating to produce multimedia journalistic products. Collaboration and creativity have become key factors, helping the team quickly adapt to the demands of the modern journalism environment.