TTLV: Bac Ninh press with the work of preserving and promoting Quan Ho folk songs

MASTER'S THESIS INFORMATION

1. Student's full name:Hoang Thi Hien

2. Gender: Female

3. Date of birth: August 25, 1990

4. Place of birth: Bac Ninh

5. Student recognition decision No. 3683/QD-XHNV-SDH dated December 31, 2015 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: no changes

7. Thesis topic name:“Bac Ninh press with the work of preserving and promoting Quan Ho folk songs”

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Associate Professor, Dr. Nguyen Linh Khieu– Communist Magazine

10. Summary of thesis results:

- Closely following the research axis of the topic, the theoretical basis of journalism, the thesis has analyzed, synthesized, interpreted and built a theoretical basis related to the research problem. That is to assess the current situation of Bac Ninh press with the work of preserving and promoting Quan Ho folk songs, thereby proposing some main solutions to help Bac Ninh press better perform its tasks in the work of preserving and promoting Quan Ho folk songs today.

- Based on the theoretical issues that have been developed, the thesis has surveyed the frequency and quantity of news and articles on the conservation and promotion of Quan Ho folk songs on Bac Ninh Newspaper and Bac Ninh Radio and Television Station. At the same time, a questionnaire survey was conducted with 400 people on the level of monitoring and the quality of news and articles reflecting the Bac Ninh press on the research topic, thereby synthesizing the results to come to a general assessment of the position and role of Bac Ninh press in the conservation and promotion of Quan Ho folk songs.

- Based on the theoretical and practical foundations studied, the thesis evaluates the successes and limitations of Bac Ninh press in the work of preserving and promoting Quan Ho folk songs; the challenges posed to the press's contribution to preserving and promoting the value of Quan Ho folk songs (the impact of industrialization, modernization, globalization and international integration; social awareness of the role of the press in general, the press in preserving and promoting traditional values, and Quan Ho folk songs; the role of the political system in promoting the role of the press in preserving and promoting Quan Ho folk songs; press agencies and journalists have not yet fully recognized their role in preserving and promoting Quan Ho folk songs today).

- The thesis also provides specific solutions and recommendations related to propaganda work, raising awareness of society and people; the role of the political system in contributing to promoting the preservation and promotion of Quan Ho folk songs of the press today; Perfecting and perfecting the organizational structure of Bac Ninh press agencies and constantly improving awareness, professional qualifications, skills and professional ethics of journalists in Bac Ninh province... Thereby contributing to helping the press system in general, Bac Ninh press in particular, better perform its role and mission in activities, actively contributing to the task of preserving and promoting Bac Ninh Quan Ho folk songs in the current period.

11. Practical application:

The research results can be applied in management, operation, and communication activities for Bac Ninh press in the coming time.

12. Further research directions:

From the results of this study, it is possible to develop further research directions in innovating activities and enhancing the role of Bac Ninh press in preserving and promoting Quan Ho folk songs.

13. Published works related to the thesis:

MASTER'S THESIS INFORMATION

1. Name: Hoang Thi Hien 2. Gender: Female

3. Date of birth: August 25th ,1990 4. Place of birth: Bac Ninh

5. Decision No: 3683/QD-XHNV-SDH dated December 31st, 2015 of Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No.

7. Title of thesis: Bac Ninh's journalism in the work of preserving and promoting Quan ho folk songs.

8. Major: Journalism Code: 60.32.01.01

9. Science instructor: Associate Professor, Doctor Nguyen Linh Khieu - Communist Review

10. Summary of the results of thesis:

- By following the research theme of the topic and the theoretical basis of journalism studies, the thesis has analyzed, synthesized, interpreted and constructed the theoretical basis relating to the research problem. It shows an assessment of the situation of Bac Ninh's journalism in the work of preserving and promoting Quan ho folk songs, thereby recommending some main solutions in order to help the Bac Ninh's journalism to better perform its duties in that work.

- Based on the developed theoretical issues, the thesis investigates the frequency and number of news on the work of preserving and promoting Quan ho folk songs in Bac Ninh Newspaper and Bac Ninh Television and Radio Station. At the same time, a 400-people questionnaire survey on the level of follow-up and quality of news of Bac Ninh's journalism in the field of research is launched to find out the results which aim to a general assessment of position and role of the Bac Ninh's journalism with the work of preserving and promoting Quan ho folk songs.

- Based on theoretical and practical basis, the thesis assesses the successes, limitations, and challenges of the Bac Ninh journalism in the work of preserving and promoting Quan ho folk songs (concluding impact of industrialization, modernization, globalization and international integration; awareness of society about the role of the journalism in general, the journalism in preserving and promoting Quan ho folk songs in particular, the role of the political system in promoting the media's role to fulfill its duties; inadequate awareness of the press agencies and journalists in preserving and promoting Quan Ho folk songs).

- The thesis also provides specific solutions and recommendations relating to the propaganda and raising awareness of the society and the people; the role of the political system in enhancing preservation and promotion of the Quan ho folk songs nowadays; perfecting the organizational structure of the Bac Ninh's press agencies and constantly raising the awareness, professional qualifications and professional ethics of Bac Ninh journalists as well. As a result, the journalism system in general and the Bac Ninh journalism in particular has better performed its role and mission in the activities, contributing positively to the task of preserving and promoting Quan ho folk songs at the present.

11. Applicability in practice:

The research's results are likely to be applied in the management, operations and communication activities of the Bac Ninh's journalism in the coming time.

12. Further research directions:

Based on this research, it is possible to develop the following research directions in the renovation of activities and enhancing the role of the Bac Ninh's journalism in the work of preserving and preserving Quan ho folk songs.

13. Thesis-related publications: