TTLV: The current behavior of students at the University of Science - Hue University in clicking the "Like" button on Facebook.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name: Nguy Thi Ngoc Thuy

2. Gender: Female

3. Date of birth: November 23, 1989

4. Place of birth: Nghe An

5. Decision on student admission No. 131/2013/QD-XHNV-SDH dated January 16, 2013, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis title: The current behavior of students at the University of Science - Hue University in clicking the "Like" button on Facebook.

8. Major: Sociology Code: 60 31 03 01

9. Scientific supervisor: Dr. Mai Thi Kim Thanh, Department of Sociology, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of the thesis results:

Through descriptions and analyses of students' use of the "Like" button on Facebook, the study investigates the factors influencing their "Like" actions. The research reveals that students frequently click "Like" on a wide variety of content posted on Facebook, exhibiting different behaviors among different student groups. Furthermore, students' "Like" actions are influenced by factors such as their perceived importance of the "Like" button, their social interactions on Facebook, and their economic circumstances.

The study also revealed that students' actions of clicking the "Like" button have had the following social consequences: Firstly, when it reaches the users—students—the "Like" button has transcended its original meaning of expressing affection and become a new means of interaction on Facebook with many different meanings, depending on the content and the message they want to convey to the recipient. Secondly, in addition to the general influences that Facebook brings to users, the "Like" button itself has a certain impact on the psychology of students today, reflected in the notion that the "Like" button is a measure of how much others care about them. As a result, some students have become emotionally dependent on this symbol, which has affected their lives and studies.

11. Practical applications:

The research findings will provide a clearer understanding of Facebook usage among young people in general and students in particular. The "Like" button has become a familiar symbol used by young people as a new means of communication in a unique social environment – ​​the virtual world. Based on this, the study can serve as a reference for businesses and marketers targeting students on social media. Furthermore, given the prevalence of unhealthy information on social media, primarily stemming from the "Like" button, the research results provide a scientific basis for managers in guiding Facebook users, and students in particular, to behave appropriately with this seemingly harmless symbol.

12. Future research directions: None

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Nguy Thi Ngoc Thuy 2. Sex: Female

3. Date of birth: November 23, 1989 4. Place of birth: Nghe An Province

5. Admission decision number: 131/2013/QD-XHNV-SĐH Dated January 16, 2013 by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process: No

7. Official thesis title: “Like” button clicking action on Facebook social network of current students at the College of Science - Hue University.

8. Major: Sociology 9. Code: 60.31.03.01

10. Supervisors: Dr. Mai Thi Kim Thanh, Department of Sociology, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

11. Summary of the findings of the thesis:

Through description and analysis of the usage of “Like” button on Facebook by students to find out elements impacting the “Like” button clicking behaviors of students. The study reveals that “Like” clicking is a frequent action done by the students over various contents shared on Facebook and different behaviors are found among groups of students using this button. Furthermore, this action is affected by elements such as awareness of the significance of the “Like” button for students, social relations on Facebook and their economic status.

The study also shows that the “Like” clicking action of the students leads to the following social consequences. Firstly, being used by the students, the “Like” button goes beyond its initial meaning as liking and becomes a new interactive meaning on Facebook with various meanings, depending on contents, and messages to recipients. Secondly, upon using Facebook, in addition to its common influence on users, the “Like” button also imposes its own impact on the psychology of the students at the moment, reflected in the perspective that the “Like” button is a measurement tool representing one's interest in another, thereby some students become emotionally dependent on this button, causing impact on their daily lives and study.

12. Practical applicability:

The findings of this study will give us a better view on the usage of Facebook by the youth in general and students in particular. In which, the “Like” button has become a familiar symbol of the youth as a new communication meaning in a special social context – virtual context. On such basis, this study can serve as a reference for businesses and marketing agents on social networks to target the students as their customers. Additionally, for the publicity of the unfavorable contents on the social networks affecting their users primarily derived from the “Like” button, the findings of this study also acts as a scientific foundation for managers to orientate the Facebook users in general and students in particular to have proper conduct upon using this seemingly harmless symbol.

13. Further research directions: No