MASTER'S THESIS INFORMATION
1. Student's name: Nguy Thi Ngoc Thuy
2. Gender: Female
3. Date of birth: November 23, 1989
4. Place of birth: Nghe An
5. Decision on recognition of students No. 131/2013/QD-XHNV-SDH dated January 16, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: No
7. Thesis topic: The action of clicking the “Like” button on Facebook of students at the University of Science – Hue University today.
8. Major: Sociology Code: 60 31 03 01
9. Scientific advisor: Dr. Mai Thi Kim Thanh, Faculty of Sociology, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of thesis results:
Through the description and analysis of the picture using the "Like" button on the social network Facebook of students. From there, find out the factors affecting the action of pressing the "Like" button of students. The research results show that pressing "Like" is an action that students often perform for many contents posted on the social network Facebook and there are different expressions between groups of students when using this symbol. In addition, the action of pressing the "Like" button of students is influenced by factors such as the awareness of the importance of the "Like" button for students; social relationships on Facebook and their economic conditions.
The study also shows that the act of pressing the “Like” button by students has left the following social consequences: First, when it reaches the hands of the users, the “Like” button has gone beyond its original meaning of liking and has become a new means of interaction on the social network Facebook with many different meanings, depending on what the content is, the message they want to convey to the recipient. Second, when using the social network Facebook, in addition to the general effects that this social network brings to users, the “Like” button itself also has certain effects on the psychology of today’s students, expressed in the notion that the “Like” button is a measure of other people’s interest in them, from which some students have an emotional dependence on this symbol, which has led to an impact on their life and study activities.
11. Practical application:
The research results will help us have a clearer view of the use of Facebook by young people in general and students in particular. In particular, the "Like" button has become a familiar symbol of young people used as a new means of communication in a special social environment - the virtual environment. On that basis, the topic can be used as a reference for businesses and marketers on social networks when targeting student customers. In addition, with the prevalence of unhealthy information on social networks affecting users, mainly due to the "Like" button, the research results are also a scientific basis for managers in guiding Facebook users in general and students in particular to behave appropriately with this seemingly harmless symbol.
12. Further research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Nguy Thi Ngoc Thuy 2. Sex: Female
3. Date of birth: November 23, 1989 4. Place of birth: Nghe An Province
5. Admission decision number: 131/2013/QD-XHNV-SĐH Dated January 16, 2013 by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: No
7. Official thesis title: “Like” button clicking action on Facebook social network of current students at the College of Science - Hue University.
8. Major: Sociology 9. Code: 60.31.03.01
10. Supervisors: Dr. Mai Thi Kim Thanh, Department of Sociology, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
11. Summary of the findings of the thesis:
Through description and analysis of the usage of “Like” button on Facebook by students to find out elements impacting the “Like” button clicking behaviors of students. The study reveals that “Like” clicking is a frequent action done by the students over various contents shared on Facebook and different behaviors are found among groups of students using this button. Furthermore, this action is affected by elements such as awareness of the significance of the “Like” button for students, social relations on Facebook and their economic status.
The study also shows that the “Like” clicking action of the students leads to the following social consequences. Firstly, being used by the students, the “Like” button goes beyond its initial meaning as liking and becomes a new interactive meaning on Facebook with various meanings, depending on contents, and messages to recipients. Secondly, upon using Facebook, in addition to its common influence on users, the “Like” button also imposes its own impact on the psychology of the students at the moment, reflected in the perspective that the “Like” button is a measurement tool representing one's interest in another, thereby some students become emotionally dependent on this button, causing impact on their daily lives and study.
12. Practical applicability:
The findings of this study will give us a better view on the usage of Facebook by the youth in general and students in particular. In which, the “Like” button has become a familiar symbol of the youth as a new communication meaning in a special social context – virtual context. On such basis, this study can serve as a reference for businesses and marketing agents on social networks to target the students as their customers. Additionally, for the publicity of the unfavorable contents on the social networks affecting their users primarily derived from the “Like” button, the findings of this study also acts as a scientific foundation for managers to orientate the Facebook users in general and students in particular to have proper conduct upon using this seemingly harmless symbol.
13. Further research directions: No
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