MASTER'S THESIS INFORMATION
1. Student's full name:Nguyen Thi Cam Le
2. Gender: Female
3. Date of birth: June 16, 1986
4. Place of birth: Cao Bang
5. Decision on recognition of students No. 3215/2014/QD-XHNV-SDH dated December 31, 2014 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: No
7. Thesis topic name:Marketing activities at Institute of Social Science Information, Vietnam Academy of Social Sciences.
8. Major: Library Information Science Code: 60.32.02.03
9. Scientific instructor:Associate Professor, Dr. Nguyen Thi Lan Thanh
10. Summary of thesis results:
The thesis focuses on studying the current status of marketing activities at the Institute of Social Science Information, Vietnam Academy of Social Sciences. Through the study, it is shown that the Institute of Social Science Information has had basic marketing activities in information - library, but still at a simple level, not really effectively applied to information - library activities at the Institute.
The thesis is based on the current status of marketing activities at the Institute to propose solutions to develop marketing activities at the Institute of Social Science Information, Vietnam Academy of Social Sciences.
11. Practical application:
Provide appropriate marketing solutions to apply to the Institute of Social Science Information, contributing to improving the effectiveness of the Institute's marketing activities, enhancing the role and position of the Institute, and improving the effectiveness of information use for information users.
12. Further research directions:
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Cam Le 2. Sex: Female
3. Date of birth: June 16, 1986 4. Place of birth: Cao Bang
5. Admission decision number: 3215/2014/QD-XHNV-SĐH on December 31, 2014 of the Rector of University of Social Sciences and Humanities, Vietnam National University Hanoi.
6. Changes in academic process: None
7. Official thesis title: Marketing Operations at Institute of Social Sciences Information,
Vietnam Academy of Social Sciences.
8. Major: Library and Information Code: 60.32.02.03
9. Supervisors: Associate Professor and Doctor Nguyen Thi Lan Thanh
10. Summary of the findings of the thesis:
The thesis focused on: The current status of marketing operations at Institute of Social Science Informatiom, Vietnam Academy of Social Sciences. The results of this studying have found that the Institute of Social Science Informatiom has basic marketing operations in information – library, but still was only rudimentary, not yet really applied effectively in this field.
The thesis provides some solutions to promote these marketing operations at the Institute of Social Science Informatiom, Vietnam Academy of Social Sciences.
11. Practical applicability:
The thesis gives some appropriate solutions to apply effectively in marketing operations at Institute of Social Science Information. These results will not only enhance the role and the position of Institute, but also improve the efficiency of use of information for users.
12. Further research directions, if any:
13. Thesis-related publications:
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