TTLV: Survey of linguistic behavior in advertisements for women (in some printed newspapers in 2011)

MASTER'S THESIS INFORMATION

1. Student's full name:Dao Thi Phuong Thu                                   

2. Gender: Female

3. Date of birth: August 1, 1988

4. Place of birth: Hai Phong

5. Decision on recognition of students No. 1883/2010/QD-XHNV-SDH dated October 21, 2010 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: No

7. Thesis topic name:A survey of linguistic behavior in female-oriented advertisements (in selected print newspapers in 2011).

8. Major: Linguistics Code: 60.22.01

9. Scientific instructor:Associate Professor, Dr. Nguyen Hong Con- Faculty of Linguistics, University of Social Sciences and Humanities, Vietnam National University, Hanoi

10. Summary of thesis results:

The thesis examines the linguistic behavior in advertisements for women in print from two perspectives: nature and function. Accordingly, the thesis has identified and described 12 linguistic behaviors, these linguistic behaviors focus on performing three main functions: initiation function, impact function and information function.

11. Practical application:

The results of the thesis are the basis for advertisers to build advertising copy suitable for communication purposes, especially advertisements aimed at women.

12. Further research directions:

A survey of female language behavior in television, online, and radio advertising.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Dao Thi Phuong Thu 2. Sex: Female

3. Date of birth: 1st August 1988 4. Place of birth: Hai Phong, Vietnam

5. Admission decision: No. 1883/2010/QD-XHNV-SDH on October 21, 2010 by the Rector of University of Social Sciences and Humanities, Hanoi - Vietnam National University

6. Changes in academic process: None

7. Official thesis title: Surveying the speech acts in ads for females (based on some newspapers at 2011)

8. Major: Linguistics Code: 60.22.01

9. Supervisor: Associate Professor, Dr. Nguyen Hong Con - The Faculty of Linguistics, University of Social Sciences and Humanities Hanoi

10. Summary of the findings:

The thesis surveys the speech acts in ads for females on some newspaper from two aspects: the essence and the function. elaborate, the thesis has identified and described twelve speech acts, these speech acts focuse on conducting three major functions: introduce, influence and inform.

11. Practical applicability, if any:

The results of the thesis is the basis for the copywriter construct advertising wording which suits the purpose of communication, especially advertisings toward females.

12. Further research directions, if any:

Surveying the speech acts in ads for females on television, e-journals and radio.

13. Thesis-related publications: None