TTLV: A survey of linguistic behavior in advertisements aimed at women (in several print newspapers in 2011)

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Dao Thi Phuong Thu                                   

2. Gender: Female

3. Date of birth: August 1, 1988

4. Place of birth: Hai Phong

5. Decision on student admission No. 1883/2010/QD-XHNV-SDH dated October 21, 2010, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis title:A survey of linguistic behavior in advertisements aimed at women (in several print newspapers in 2011).

8. Major: Linguistics Code: 60.22.01

9. Scientific supervisor:Assoc. Prof. Dr. Nguyen Hong Con- Department of Linguistics, Faculty of Social Sciences and Humanities, Vietnam National University, Hanoi

10. Summary of the thesis results:

This thesis examines linguistic behavior in print advertisements targeting women from two perspectives: nature and function. Accordingly, the thesis identifies and describes 12 linguistic behaviors, which focus on three main functions: initiating, influencing, and informing.

11. Practical applications:

The findings of this thesis provide a basis for advertisers to create advertisements that are appropriate for their communication goals, especially those targeting women.

12. Future research directions:

A survey of linguistic behavior among women in advertising on television, online newspapers, and radio.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Dao Thi Phuong Thu 2. Sex: Female

3. Date of birth: 1st August 1988 4. Place of birth: Hai Phong, Vietnam

5. Admission decision: No. 1883/2010/QD-XHNV-SDH on October 21, 2010 by the Rector of University of Social Sciences and Humanities, Hanoi - Vietnam National University

6. Changes in academic process: None

7. Official thesis title: Surveying the speech acts in ads for females (based on some newspapers at 2011)

8. Major: Linguistics Code: 60.22.01

9. Supervisor: Associate Professor, Dr. Nguyen Hong Con - The Faculty of Linguistics, University of Social Sciences and Humanities Hanoi

10. Summary of the findings:

The thesis surveys the speech acts in ads for females on some newspaper from two aspects: the essence and the function. elaborate, the thesis has identified and described twelve speech acts, these speech acts focuse on conducting three major functions: introduce, influence and inform.

11. Practical applicability, if any:

The results of the thesis is the basis for the copywriter construct advertising wording which suits the purpose of communication, especially advertisings toward females.

12. Further research directions, if any:

Surveying the speech acts in ads for females on television, e-journals and radio.

13. Thesis-related publications: None