TTLV: Responsible tourism marketing in business at IHG-managed hotels in Hanoi

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Vuong Thi Van Anh

2. Gender: Female

3. Date of birth: August 14, 1987

4. Place of birth: Hanoi

5. Decision on student admission No. 3215/2014/QD-XHNV-SDH dated December 31, 2014, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis title:Responsible tourism marketing in the business operations of IHG-managed hotels in Hanoi.

8. Major: Tourism Code: Pilot Training Program

9. Scientific supervisor:Dr. Vu NamVietnam National Administration of Tourism

10. Summary of the thesis results:

This thesis systematizes the theories of responsible tourism marketing in business. During the research process, the thesis analyzed and evaluated the responsible aspects of marketing activities at two hotels, Crowne Plaza West Hanoi and Intercontinental Hanoi Westlake, managed by IHG Group in Hanoi. Based on this, it identifies the difficulties and challenges in applying responsible marketing in the business of these two hotels. Simultaneously, it proposes solutions to improve the effectiveness of responsible marketing activities at Crowne Plaza West Hanoi and Intercontinental Hanoi Westlake.

11. Practical applications:

Based on the responsible tourism marketing practices of the two hotels in this thesis, other hotels can apply responsible marketing activities to their business operations to an appropriate level, depending on their capabilities.

12. Future research directions: None

13. The published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Vuong Thi Van Anh 2. Sex: Female

3. Date of birth: August 14^th1987 4. Place of birth: Hanoi

5. Admission decision number: 3215/2014/QD-XHNV-SDH Dated December 31^th2014 by rector of university of Social Sciences and Humanity, Hanoi National University

6. Changes in academic process: None

7. Official thesis title: Socially responsible tourism makingting in business in hotels which is managed by IHG group at Hanoi

8. Major: Tourism Code: Piloted training program

9. Supervisors: Dr. Vu Nam, Vietnam National Administration of Tourism

10. Summary of the findings of the thesis:

The study has systematized the theory of responsible tourism marketing in business. In the process of research, the research analysis and essays responsibility in marketing activities at 2 hotels - Crowne Plaza West Hanoi Hotels and Intercontinental Hanoi Westlake Hotels managed by IHG in Hanoi. On that basis, identify the challenges in the application of responsible marketing in these hotels. At the same time propose solutions to responsible marketing activities at Crowne Plaza West Hanoi Hotel and Intercontinental Hanoi Westlake Hotel achieve greater efficiency.

11. Practical applicability, if any:

From the practice of socially responsible tourism marketing of the two hotels in this study, other hotels subject to their abilities that can be applied responsible marketing activities for business operations in the fit level.

12. Further research directions, if any:

13. Thesis-related publications: None