INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Nguyen Thuy Vi
2. Gender: Female
3. Date of birth: November 22, 1992
4. Place of birth: Hanoi
5. Decision No. 3683/2015/QD-XHNV dated December 31, 2015, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes to the training process: Extended by 6 months
7. Thesis title:Research on enhancing the marketing of Vietnam's tourism image through film.
8. Major: Tourism Code: Pilot Training Program
9. Scientific supervisor:Dr. Pham Hong Long- Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi
10. Summary of the thesis results:
Firstly, the study systematizes the theoretical basis of tourism, film tourism, and destination marketing, highlighting the role of film in daily life and in tourism promotion.
Secondly, the study analyzes and evaluates the current state of marketing activities for Vietnam's tourism image through film.
Based on an analysis of the current situation, combined with scientific theoretical foundations, this thesis proposes solutions to enhance tourism image marketing through film to promote Vietnamese tourism to the public.
11. Practical applications:
Contributing to improved tourism revenue and helping the public learn about tourist destinations through films.
12. Future research directions: None
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Student's name: Nguyen Thuy Vi 2. Gender: Female
3. Date of birth: November 22nd, 1992 4. Place of birth: Hanoi
5. Student's regconition decision: No.3683/2015/QD-XHNV, December 31th, 2015, by The Principal of University of Social Sciences and Humanities
6. Changes in educational process: Extend for 6 months
7. Thesis's topic: A research to promote marketing activities of Vietnam tourism's image through film
8. Major: Tourism Studies Code: Pilot training program
9. Instructor: Doctor. Pham Hong Long – Faculty of Tourism, University of Social Sciences and Humanities, Vietnam National University.
10. Thesis summary:
First, systematize the theoretical basis of tourism, film tourism and destination marketing, highlighting the role of cinema in life and in the promotion of tourism.
Second, the thesis has analyzed and assessed the actual state of marketing activities of Vietnam tourism's image through film
Based on the analysis of the current situation, combined with the scientific basis, the thesis has proposed measures to promote the marketing of tourism images through film to promote tourism in Vietnam
11. Applicability in practice:
Contribute to improving tourism revenue and help people know more tourism destinations through film.
12. Further research directions: No.
13. The published works related to this thesis: No.
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