TTLV: Research on promoting marketing activities of Vietnam tourism image through cinema

MASTER'S THESIS INFORMATION

1. Student's full name:Nguyen Thuy Vi                

2. Gender: Female

3. Date of birth: November 22, 1992

4. Place of birth: Hanoi

5. Decision on recognition of students No. 3683/2015/QD-XHNV dated December 31, 2015 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training: 6-month extension

7. Thesis topic name:Research on promoting marketing activities of Vietnam tourism image through cinema

8. Major: Tourism Code: Pilot training program

9. Scientific instructor:Dr. Pham Hong Long- Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi

10. Summary of thesis results:

Firstly, systematize the theoretical basis of tourism, film tourism and tourism destination marketing, highlight the role of cinema in life and in tourism promotion.

Second, analyze and evaluate the current status of marketing activities of Vietnam tourism image through cinema.

Based on the analysis of the current situation, combined with scientific theoretical basis, the thesis has proposed solutions to promote tourism image marketing activities through films to promote Vietnamese tourism to the public.

11. Practical application:

Contribute to improving tourism revenue and helping the public know about tourist destinations through films

12. Further research directions: None

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Student's name: Nguyen Thuy Vi 2. Gender: Female

3. Date of birth: November 22^nd, 1992 4. Place of birth: Hanoi

5. Student's regconition decision: No.3683/2015/QD-XHNV, December 31^th, 2015, by The Principal of University of Social Sciences and Humanities

6. Changes in educational process: Extend for 6 months

7. Thesis's topic: A research to promote marketing activities of Vietnam tourism's image through film

8. Major: Tourism Studies Code: Pilot training program

9. Instructor: Doctor. Pham Hong Long – Faculty of Tourism, University of Social Sciences and Humanities, Vietnam National University.

10. Thesis's summary:

First, systematize the theoretical basis of tourism, film tourism and destination marketing, highlighting the role of cinema in life and in the promotion of tourism.

Second, the thesis has analyzed and assessed the actual state of marketing activities of Vietnam tourism's image through film

Based on the analysis of the current situation, combined with the scientific basis, the thesis has proposed measures to promote the marketing of tourism images through film to promote tourism in Vietnam

11. Applicability in practice:

Contribute to improving tourism revenue and help people know more tourism destinations through film.

12. Further research directions: No.

13. The published works related to this thesis: No.