TTLV: Live radio program production from a media management perspective

MASTER'S THESIS INFORMATION

1. Student's full name:Dang Thi Tuyet Mai                       

2. Gender: Female

3. Date of birth: October 25, 1991

4. Place of birth: Hanoi

5. Student recognition decision No. 2811/QD-XHNV dated August 18, 2016 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis topic name:“Live Radio Production from a Media Management Perspective”.

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Associate Professor, Dr. Dang Thi Thu Huong– Lecturer, Faculty of Journalism and Communication – University of Social Sciences and Humanities – Vietnam National University, Hanoi.

10. Summary of thesis results:

The thesis clarifies the theoretical and practical issues of producing live radio programs, based on the criteria of media management of live radio programs, pointing out the advantages and limitations of current live radio programs. Thereby, highlighting the role of production management of live radio programs in the development trend of modern radio. At the same time, the thesis proposes a number of solutions to make live radio programs more attractive and appealing to listeners.

11. Practical application:

Through specific surveys and analysis, the research results of the thesis are reference materials for radio program producers at Voice of Vietnam and Hanoi Radio and Television, journalism students and those interested in the issue of media management in live broadcasting.

12. Further research directions: None

13. Published works related to the thesis:

Main member participating in the ministerial-level scientific research project: "Innovation in approaches and audience attraction in the digital age at Voice of Vietnam", defended in 2017.

INFORMATION ON MASTER'S THESIS

1. Full name: Dang Thi Tuyet Mai 2. Sex: Female

3. Date of birth: October 25, 1991 4. Place of birth: Hanoi

5. Admission decision No.: 2811/QD-XHNV dated August 18^th2016, issued by Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi city.

6. Changes in academic process: No.

7. Official thesis title: “Production of live broadcasts from the perspective of Media Management”.

8. Major: Journalism Code: 60.32.01.01

9. Supervisors: Assoc. Prof. PhD. Dang Thi Thu Huong – Lecturer of the Journalism and Communication Department, University of Social Sciences and Humanities under Vietnam National University, Hanoi

10. Summary of the findings of the thesis:

On the basis of media management criteria of live broadcast programs, the Thesis works out to clarify the theoretical and practical issues of the production, as well as points out the pros and cons of current live broadcast programs, therefore emphasizing the prominent role of production management of live broadcast programs in the present trend of broadcast development. Simultaneously, some solutions for more attractive live broadcast programs shall also be proposed.

11. Practical applicability:

Through researches and analyses, the thesis's results shall act as a reference material source for the program producer of live broadcast programs at The Voice of Vietnam and Hanoi Radio and Television Broadcasting, journalism students and those who are interested in Media Management of live broadcasts.

12. Further research directions: No.

13. Thesis-related publications:

The main participant in the ministerial-level research project: "Reforming the approach and attracting listeners in the digital era of The voice of Vietnam", defended in 2017.