MASTER'S THESIS INFORMATION
1. Student's full name:Tran Thi Phuong Nhung
2. Gender: Female
3. Date of birth:10/08/1987
4. Place of birth: Quang Binh
5. Decision on recognition of students No. 2124/2011/QD-XHNV-SDH, dated: November 1, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: Change of location and time of admission
7. Thesis topic name:The issue of preserving and promoting intangible cultural heritage on Newspaper and Radio and Television of Thua Thien Hue
8. Major: Journalism Code: 60.32.01.01
9. Scientific instructor:Assoc.Prof.Dr. Dinh Van Huong– Head of Student Political Affairs Department, VNU Hanoi
10. Summary of thesis results:
Hue - a city known as one of the lands rich in cultural traditions, where many valuable cultural heritage values are preserved not only for the locality but also for the whole country and humanity. However, the understanding of domestic and international tourists, even of local people about Hue's cultural forms, especially intangible cultural heritage, is still very limited. This comes from many different reasons, however, one of the most important reasons comes from the lack of necessary information to provide knowledge, thereby changing public awareness and behavior in the issue of preserving and promoting Hue's intangible cultural heritage.
With the role and function as two important press agencies, representing the voice of the government and people of Thua Thien Hue, Thua Thien Hue Newspaper and Radio and Television must assume the role of providing necessary information to the people and tourists on current affairs - politics - culture - society of the locality. In recent years, along with the general development of the country, the proper attention of the Party, State and local authorities, the work of preserving and promoting cultural heritage in general and intangible cultural heritage in particular has had many positive changes. Together with the agencies and local people, Thua Thien Hue Newspaper and Radio and Television have always closely followed, supported and performed well their roles and tasks in this work. The columns and programs on cultural heritage in general and intangible cultural heritage in particular have increased in both quantity and quality, partly meeting the information needs of the local public and domestic and foreign tourists, promptly reflecting the shortcomings as well as proposing effective ideas and initiatives in the process of preserving and promoting the local intangible cultural heritage. The content and form of cultural columns and programs have also been invested in and innovated in line with the trend of modern media. These changes have actively contributed to bringing intangible cultural heritage closer to the local public, domestic and foreign tourists, enhancing the position of Hue's intangible cultural heritage in the national and world cultural treasure.
However, due to many subjective and objective reasons, the role of the Newspaper and Radio - Television of Thua Thien Hue in the work of preserving and promoting the intangible cultural heritage of the locality is still limited, not really meeting the requirements and tasks assigned by the Government and local people. With the thesis topic: The issue of preserving and promoting intangible cultural heritage on Newspaper and Radio - Television of Thua Thien Hue, the author has studied and followed the columns and programs on intangible cultural heritage on Newspaper and Radio - Television of Thua Thien Hue in the period from 2012 - 2014, thereby highlighting the current situation of the implementation of the work of preserving and promoting the intangible cultural heritage of Hue by these two press agencies. Through analysis, assessment, and sociological investigation of over 1,000 publics in districts, communes, towns, and cities in Thua Thien Hue Province; Through in-depth interviews with the public, experts specializing in Hue culture, and reporters in charge of culture on Thua Thien Hue Newspaper and Radio and Television Station, the author has compiled and proposed a number of recommendations and solutions to further enhance the role of Thua Thien Hue Newspaper and Radio and Television Station in this work, such as: Changing and renewing the content and form of cultural programs and columns; Improving the capacity of the team of cultural reporters and editors; Renewing the thinking of the press agency leadership team; Increasing interaction with the public and a number of other groups of solutions...
11. Practical application:
The results of this topic will contribute to innovation and supplementation of the theory of journalism in general, especially the role and position of local journalism in the work of preserving and promoting national cultural heritage and the application of the theory of the information, enlightenment and entertainment functions of journalism to the practical activities of journalism.
In addition, the thesis is also a reference document for local press agencies and press reporters working in the cultural sector to see the advantages and limitations in reporting and writing their articles. In addition, the author also hopes that the recommendations and solutions given in the thesis will be the premise and basis for agencies as well as relevant people to refer to, adjust and apply in practice to improve the quality of articles and columns, and better participate in the work of preserving and promoting the intangible culture of Hue.
12. Published works related to the thesis:
Scientific Article:Enhancing the role of Thua Thien Hue Radio and Television Station in preserving and promoting Hue's intangible cultural heritage- Journal of Science and Technology, University of Science, Hue University, No. 2, 2015
INFORMATION ON THE MASTER'S THESIS
1. Full name: Tran Thi Phuong Nhung2. Sex: Female
3. Date of Birth: August 10th, 19874. Place of birth: Quang Binh
5. Decision withdrawn student number: 2124/2011/QD-XHNV-SDH dated November 1st, 2011 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes during the training period: Changes in location and time of admission
7. Thesis: Preservation and promotion of intangible cultural heritage of Thua Thien Hue Press Agency and Radio and Television Station
8. Major: Journalism 9. Code: 60.32.01.01
10. Supervisor: Assoc.Prof.Dr. Dinh Van Huong – Head of Political Work of Students, Vietnam National University, Hanoi
11. Summary of the thesis' results:
Hue - the city known as the land of cultural traditions- retains a lot of cultural values not only significant for the city itself but also for the whole country and humanity. However, there is limited understanding from both domestic and international tourists, even from the local people, of different types of Hue cultural heritage, especially of the intangible cultural heritage. This comes from many different causes, however, one of the most important causes is the lack of necessary information that is relevant to the knowledge, and from that we encourage changes in perceptions and behaviors of the public on preservation and promotion of intangible cultural heritage of Hue.
With their important roles and functions, Thua Thien Hue Press Agency and Radio and Television Station represent the voice of the government and people of Thua Thien Hue and must take on the role of providing necessary information for local people and tourists regarding political, cultural, social issues of the locality. In recent years, along with the overall development of the country, the constant attention of the Party, State and local government, the preservation and promotion of cultural heritage in general and intangible cultural heritage in particular have had many positive changes. In company with other organizations/agencies and the local people, Thua Thien Hue Press Agency and Radio and Television Station have always followed, supported and performed their roles and missions in this work. Columns or programs on cultural heritage in general and intangible cultural heritage in particular have increased both in quantity and quality. This has somewhat met the information needs of local people, domestic and international tourists. The endangered were promptly reported and fresh and effective initiatives in preservation and promotion of intangible cultural heritage of the locality have been developed. The contents and forms of the columns and programs on culture have also been carefully considered and renovated in accordance with the trends of modern communication. These changes have contributed positively to bringing information on intangible cultural heritage closer to the public, domestic and foreign tourists as well as improving the status of intangible cultural heritage in the cultural treasure of the nation and humanity.
However, due to many subjective and objective reasons, there exist many limitations in the roles of Thua Thien Hue Press Agency and Radio and Television Station towards the preservation and promotion of intangible cultural heritage of the locality. They have not actually met the requirements and duties entrusted by the local government and people. With the thesis: Preservation and promotion of intangible cultural heritage of Thua Thien Hue Press Agency and Radio and Television Station, the author carried out research and read the columns and watched the programs on intangible cultural heritage by Thua Thien Hue Press Agency and Radio and Television Station during the period from 2012 to 2014, from which she could discuss the status quo of the preservation and promotion of Thua Thien Hue intangible cultural heritage of these two organizations. Through the analysis, evaluation, sociological surveys on 1000 people in the districts, communes, towns and cities in Thua Thien Hue province, in-depth interviews with the participants, experts who have done research on Hue culture and reporters in charge of culture from the Thua Thien Hue Press Agency and Radio and Television Station, the author has synthesized and proposed some recommendations and solutions to further enhance the role of Thua Thien Hue Press Agency and Radio and Television Station in this work, including: changes and renovation in the contents and forms of programs or columns; building capacity for culture reporters and editors; renovation of thinking of the Press Agency leaders; enhancing interaction with the public and a number of other solutions.
12. Application in practice:
The results of this thesis will contribute to renovating and adding to the theory of Journalism, especially the roles and position of the local media on the preservation and promotion of national cultural heritage and applying the functional theory of information, enlightenment and entertainment of journalism in practices.
Besides, the thesis is also a reference source for the local press agencies and journalists in charge of culture so that they can see the advantages and limitations of information launching and writing. In addition, the author also hopes that the recommendations and solutions given in this paper will be the premises and bases for media organizations and people concerned to refer to, apply or adjust in their professional practice in order to enhance the quality of the articles or columns and fully participate in the preservation and promotion of intangible culture of Hue.
13. Publications related to the thesis:
Scientific article:Enhancing the role of Thua Thien Hue Radio and Television Station in the preservation and promotion of intangible cultural heritage of Hue- Journal of Science and Technology, College of Sciences, Hue University, No. 2, 2015
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