TTLV: The issue of preserving and promoting intangible cultural heritage in Thua Thien Hue Newspaper and Radio and Television Station.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Tran Thi Phuong Nhung

2. Gender: Female

3. Date of birth:10/08/1987

4. Place of birth: Quang Binh

5. Decision to recognize students No. 2124/2011/QD-XHNV-SDH, dated November 1, 2011, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: Changes in location and enrollment time.

7. Thesis title:The issue of preserving and promoting intangible cultural heritage in Thua Thien Hue Newspaper and Radio and Television Station.

8. Major: Journalism Code: 60.32.01.01

9. Scientific supervisor:Assoc. Prof. Dr. Dinh Van Huong– Head of Student Affairs Department, Vietnam National University, Hanoi

10. Summary of the thesis results:

Hue, a city known for its rich cultural traditions, preserves numerous valuable cultural heritage assets, not only of the locality but also of the nation and humanity. However, the understanding of Hue's cultural forms, especially its intangible cultural heritage, among domestic and international tourists, and even local residents, remains limited. This stems from various reasons, but one of the most important is the lack of necessary information to educate and change public awareness and behavior regarding the preservation and promotion of Hue's intangible cultural heritage.

As two important media outlets representing the voice of the government and people of Thua Thien Hue, the Thua Thien Hue Newspaper and Radio-Television Station must fulfill the role of providing essential information to residents and tourists on current affairs, politics, culture, and social issues of the locality. In recent years, along with the general development of the country and the proper attention of the Party, State, and local government, the work of preserving and promoting cultural heritage in general and intangible cultural heritage in particular has seen many positive changes. Together with relevant agencies and local people, the Thua Thien Hue Newspaper and Radio-Television Station have always closely followed, supported, and effectively fulfilled their role and responsibilities in this work. Programs and features on cultural heritage in general, and intangible cultural heritage in particular, have increased in both quantity and quality, partially meeting the information needs of the local public and domestic and international tourists. They also promptly reflect shortcomings and present effective ideas and initiatives in the process of preserving and promoting the local intangible cultural heritage. The content and format of cultural programs and features have also been invested in and innovated to suit the trends of modern media. These changes have contributed positively to bringing intangible cultural heritage closer to the local public and domestic and international tourists, enhancing the status of Hue's intangible cultural heritage in the national and global cultural treasury.

However, due to various subjective and objective reasons, the role of Thua Thien Hue Newspaper and Radio-Television Station in the preservation and promotion of the local intangible cultural heritage still has many limitations and has not truly met the requirements and tasks assigned by the local government and people. With the thesis topic: The issue of preserving and promoting intangible cultural heritage in Thua Thien Hue Newspaper and Radio-Television Station, the author has researched and monitored the sections and programs on intangible cultural heritage in Thua Thien Hue Newspaper and Radio-Television Station from 2012 to 2014, thereby highlighting the current state of implementation of the preservation and promotion of Hue's intangible cultural heritage by these two media outlets. Through analysis, evaluation, and sociological surveys of over 1000 people from districts, communes, towns, and cities in Thua Thien Hue Province; Through in-depth interviews with the public, experts specializing in Hue culture, and reporters covering culture at Thua Thien Hue Newspaper and Radio-Television Station, the author has compiled and proposed several recommendations and solutions to further enhance the role of Thua Thien Hue Newspaper and Radio-Television Station in this area, such as: Changing and renewing the content and format of cultural programs and features; Improving the capacity of cultural reporters and editors; Innovating the thinking of media leaders; Strengthening interaction with the public; and several other solutions...

11. Practical applications:

The results of this research will contribute to the innovation and supplementation of journalistic theory in general, especially the role and position of local journalism in the preservation and promotion of national cultural heritage and the application of the theory of the informational, enlightening, and entertainment functions of journalism to the practical activities of the journalistic profession.

Furthermore, this thesis also serves as a reference for local media agencies and journalists working in the cultural field, helping them identify strengths and weaknesses in their reporting and writing. In addition, the author hopes that the recommendations and solutions presented in this thesis will serve as a foundation for agencies and relevant individuals to refer to, adjust, and apply in their professional practice to improve the quality of articles and features, and to better participate in the preservation and promotion of Hue's intangible cultural heritage.

12. Published works related to the thesis:

Scientific Article:Enhancing the role of Thua Thien Hue Radio and Television Station in the preservation and promotion of Hue's intangible cultural heritage.- Journal of Science and Technology, University of Science, Hue University, No. 2, 2015

INFORMATION ON THE MASTER'S THESIS

1. Full name: Tran Thi Phuong Nhung2. Sex: Female

3. Date of Birth: August 10^th, 19874. Place of birth: Quang Binh

5. Decision withdrawn student number: 2124/2011/QD-XHNV-SDH dated November 1^st, 2011 by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes during the training period: Changes in location and time of admission

7. Thesis: Preservation and promotion of intangible cultural heritage of Thua Thien Hue Press Agency and Radio and Television Station

8. Major: Journalism 9. Code: 60.32.01.01

10. Supervisor: Assoc.Prof.Dr. Dinh Van Huong – Head of Political Work of Students, Vietnam National University, Hanoi

11. Summary of the thesis' results:

Hue - the city known as the land of cultural traditions- retains a lot of cultural values ​​not only significant for the city itself but also for the whole country and humanity. However, there is limited understanding from both domestic and international tourists, even from the local people, of different types of Hue cultural heritage, especially of the intangible cultural heritage. This comes from many different causes, however, one of the most important causes is the lack of necessary information that is relevant to the knowledge, and from that we encourage changes in perceptions and behaviors of the public on preservation and promotion of intangible cultural heritage of Hue.

With their important roles and functions, Thua Thien Hue Press Agency and Radio and Television Station represent the voice of the government and people of Thua Thien Hue and must take on the role of providing necessary information for local people and tourists regarding political, cultural, social issues of the locality. In recent years, along with the overall development of the country, the constant attention of the Party, State and local government, the preservation and promotion of cultural heritage in general and intangible cultural heritage in particular have had many positive changes. In company with other organizations/agencies and the local people, Thua Thien Hue Press Agency and Radio and Television Station have always followed, supported and performed their roles and missions in this work. Columns or programs on cultural heritage in general and intangible cultural heritage in particular have increased both in quantity and quality. This has somewhat met the information needs of local people, domestic and international tourists. The endangered were promptly reported and fresh and effective initiatives in preservation and promotion of intangible cultural heritage of the locality have been developed. The contents and forms of the columns and programs on culture have also been carefully considered and renovated in accordance with the trends of modern communication. These changes have contributed positively to bringing information on intangible cultural heritage closer to the public, domestic and foreign tourists as well as improving the status of intangible cultural heritage in the cultural treasure of the nation and humanity.

However, due to many subjective and objective reasons, there exist many limitations in the roles of Thua Thien Hue Press Agency and Radio and Television Station towards the preservation and promotion of intangible cultural heritage of the locality. They have not actually met the requirements and duties entrusted by the local government and people. With the thesis: Preservation and promotion of intangible cultural heritage of Thua Thien Hue Press Agency and Radio and Television Station, the author carried out research and read the columns and watched the programs on intangible cultural heritage by Thua Thien Hue Press Agency and Radio and Television Station during the period from 2012 to 2014, from which she could discuss the status quo of the preservation and promotion of Thua Thien Hue intangible cultural heritage of these two organizations. Through the analysis, evaluation, sociological surveys on 1000 people in the districts, communes, towns and cities in Thua Thien Hue province, in-depth interviews with the participants, experts who have done research on Hue culture and reporters in charge of culture from the Thua Thien Hue Press Agency and Radio and Television Station, the author has synthesized and proposed some recommendations and solutions to further enhance the role of Thua Thien Hue Press Agency and Radio and Television Station in this work, including: changes and renovation in the contents and forms of programs or columns; building capacity for culture reporters and editors; renovation of thinking of the Press Agency leaders; enhancing interaction with the public and a number of other solutions.

12. Application in practice:

The results of this thesis will contribute to renovating and adding to the theory of Journalism, especially the roles and position of the local media on the preservation and promotion of national cultural heritage and applying the functional theory of information, enlightenment and entertainment of journalism in practices.

Besides, the thesis is also a reference source for the local press agencies and journalists in charge of culture so that they can see the advantages and limitations of information launching and writing. In addition, the author also hopes that the recommendations and solutions given in this paper will be the premises and bases for media organizations and people concerned to refer to, apply or adjust in their professional practice in order to enhance the quality of the articles or columns and fully participate in the preservation and promotion of intangible culture of Hue.

13. Publications related to the thesis:

Scientific article:Enhancing the role of Thua Thien Hue Radio and Television Station in the preservation and promotion of intangible cultural heritage of Hue- Journal of Science and Technology, College of Sciences, Hue University, No. 2, 2015