TTLV: The issue of building new rural areas on VTC16 television channel (Survey of 2 programs "Rural Movement" and "Sao Than Nong" from June 2014 to June 2015)

MASTER'S THESIS INFORMATION

1. Student's full name:Nguyen Thi Anh

2. Gender: female

3. Date of birth: November 4, 1980

4. Place of birth: Thai Nguyen

5. Decision on recognition of graduate students No. 2998/2013/QD-XHNV-SDH dated December 30, 2013 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis topic name:The issue of building new rural areas on VTC16 television channel (Survey of 2 programs "Rural Movement" and "Sao Than Nong" from June 2014 to June 2015)

8. Major: Journalism Code: 60.32.01.01

9. Scientific instructor:Assoc.Prof.Dr. Nguyen Thi Minh Thai– Faculty of Journalism - University of Social Sciences and Humanities - VNU, Hanoi

10. Summary of thesis results:

The thesis focuses on research and gives some basic results as follows:

In chapter 1 - Overview of the topic of New Rural Development on VTC16 television channel, the author focuses on solving some general theories. New rural development in Vietnam is essentially the construction and development of rural areas based on human, cultural and social factors. Vietnamese culture is agricultural culture, so it will dominate the entire development process of Vietnamese rural society. Therefore, in order to provide theoretical bases for new rural areas and the communication process about new rural areas through television language, it is necessary to clearly identify the theoretical basis of agricultural culture. From there, analyze the relationship between Vietnamese agricultural culture and Vietnamese press and media when propagating this issue.

Therefore, in chapter 1, the author introduces some concepts of: Agricultural culture, new rural areas, television, and at the same time raises general issues on building new rural areas. The viewpoints and policies of our Party and State on the issue of building new rural areas. The need for television to be specifically broadcast on the issue of building new rural areas in Vietnam. From the characteristics, features as well as the nature and strengths of television, the author also points out the effectiveness of television language when communicating on the issue of building new rural areas...

In chapter two, the thesis deeply surveys, analyzes and evaluates the current situation of the issue of building new rural areas on VTC16 television channel (Survey of two programs "Rural Movement" and "Sao Than Nong" from June 2014 to June 2015). The survey shows that the issue of building new rural areas is the main content reflected on VTC16 channel with over 13 main topics and nearly 10 news bulletins with main content reflecting the process of building new rural areas.

Along with analyzing the organization of information, the content of the programs and evaluating the impact of the programs on viewers, the author deeply surveys the two programs "Moving Countryside" and "Sao Than Nong" to point out the superiority as well as the limitations of these two programs when communicating about the issue of building New Rural Areas.

In this chapter, the author also draws out the successes that VTC16 channel achieved when communicating about the issue of new rural construction. From there, the thesis points out the importance of organizing information about the issue of new rural construction as well as how to choose topics to deploy information content on this issue so that it is attractive and close to the audience.

Through surveying and analyzing actual data on viewer needs, TV viewers' feedback on the channel's programs and in-depth interviews with insiders, many existing problems and limitations were also raised in the thesis. From there, the thesis boldly proposed a number of solutions to improve the quality of the issue of building New Rural Areas on VTC16 television channel such as groups of solutions related to human factors, means, technical facilities; factors on innovation in content and form of expression; on policy mechanisms, finance; factors on the network of collaborators...

The greatest result for the thesis author when implementing the topic of new rural construction on the specialized agricultural and rural television channel is to access meaningful research, creating the basis and premise for the author to build a practical program on new rural construction on Nhan Dan television channel. And in fact, during this research period, the author boldly experimented with producing and broadcasting a number of specialized programs on new rural construction, initially bringing valuable experience in the profession.

11. Practical application:

With this topic, the thesis has an important meaning in contributing to supplementing and developing the theoretical system on the issue of new rural construction on television today.

The research results from the theory and practice of the thesis will have an impact on press agencies, central and local television stations and especially journalists in informing about the current issue of new rural construction.

The thesis also hopes to contribute to improving the skills of those who produce television works on farmers, agriculture and rural areas. This is also a source of information for researchers, management agencies and those interested in this issue.

12. Further research directions:

If possible, this thesis can also suggest many more in-depth research directions in communicating about the issue of new rural construction on television channels, especially the creation of television programs with specialized content on the issue of new rural construction.

13. Published works related to the thesis:Are not

INFORMATION ON MASTER'S THESIS

1. Master student's full name:Nguyen Thi Anh2. Sex: Female

3. Date of birth: 04/11/19804. Place of birth: Thai Nguyen

5. Postgraduate admission decision number: 2998/2013/QD-XHNV-SDH dated December 30, 2013 by the Rector of University of Social Sciences and Humanities

6. Changes in academic process: N/A

7. Official thesis title: The Issue of Building New Rural Areas on VTC16 Channel (Surveying two programs "Rural Movement" and "Emperor Shennong Star" from June 2014 - June 2015)

8. Major: Newspapers and magazines Code: 60.32.01.01

9. Supervisor: Assoc.Prof.Dr. Nguyen Thi Minh Thai - Press Department, University of Social Sciences and Humanities, Vietnam National University, Hanoi

10. Summary of the findings of the thesis:

The thesis focuses on studies and some basic findings are as follows:

In Chapter 1 - Overview of the subject “The Issue of Building New Rural Areas on VTC16 Channel” the author concentrates on dealing with some general theories. Building new Vietnamese rural areas by nature is to build and develop rural society based on the human, cultural and social factors. As the Vietnamese culture is an agricultural culture, it will govern the entire development process of the Vietnamese rural culture. In order to provide theoretical bases of new rural areas, or new rural area communication process through the television language, the theoretical bases of culture and rural culture should therefore clearly defined, from there to analyze the relationship between the agricultural culture and communication in newspapers and magazines of Vietnam when propagating about this issue. And also for that reason, in Chapter 1, the author provides some concepts of: Agricultural culture, New rural area, television; as well as the general issues of building new rural areas, the points of view, policies of our Party and State on building new rural areas; the need for television in a specific way about the issue of building new rural areas in Vietnam. From the specific features as well as the nature and advantages of television, the author emphasizes the effect of the television language when communicating about the issue of building new rural areas…

In Chapter 2, the thesis deeply surveys, analyzes and assesses the actual status of the Issue of Building New Rural Areas on VTC16 Channel (Surveying two programs "Rural Movement" and "Emperor Shennong Star" from June 2014 - June 2015). The survey indicates that building new rural areas is the new content represented on VTC16 channel with 13 main columns and about news-bulletins with the main contents reflecting the process of building new rural areas. Along with analyzing the way of organizing information, program contents and assessing the impact of the programs on the audiences, the author surveys deeply the two programs "Rural Movement" and "Emperor Shennong Star" to highlight strengths as well as weaknesses of these two programs when communicating about the issue of building new rural areas

In this chapter, the author draws out the successes and limitations of VTC16 channel when communicating about the issue of building new rural areas, from there to underline the importance of organizing information about when communicating about the issue of building new rural areas and how to select the subject to implement the information contents about this issue so as to be interesting and close to the audiences.

Through surveying, analyzing practical data related to audience needs, audience feedback on VTC16 programs and in-depth interviews with executors of the two surveyed programs such as production organizers, directors, reporters, editors, cameramen, MCs, etc. numerous limitations, limitations have been revealed by the thesis. From that the thesis ventures to propose some solutions to in prison the quality of the Issue of Building New Rural Areas on VTC16 Channel, such as solutions related to the factors of human, means, material and technical facilities; factors of change in content and form of representation, of policies, finance; factor of assistance network, etc.

The greatest finding the author has achieved when implementing the Issue of Building New Rural Areas, a specific subject on agriculture and rural areas, was the access to the significant studies which have helped create bases, premise for the author to make columns, programs about building new rural areas on the People's Television Channel in a practical and effective manner. And as a matter of fact, during this studying time, the author did venture to make several programs for broadcasting on the issue of building new rural areas such as Building New Rural Areas in the Experience of Vinh Phuc, The Lesson from Land Consolidation in Nam Dinh… from there to initially learn about the valuable experiences in the profession.

11. Practical applicability:

With this subject, the thesis is of great importance in complementing and developing the theoretical system of building new urban areas on the television at present.

The findings of the studies based on the theory and practice of the thesis will exert influence on the Central and local press agencies, television stations, and particularly, reporters, journalists when making specialized columns or realizing reportages about building new rural areas. This always serves as a source of information for researchers, management bodies and those who are interested in this issue.

12. Further research directions:

If conditions permit, from this thesis, there will be numerous television directions open for further studies of making programs on building new urban areas.

13. Thesis-related publications: N/A.