Thesis information "Printed newspaper supplement marketing in Ho Chi Minh City from theoretical and practical perspectives" by HVCH Nguyen Chi Hung, majoring in Journalism.1. Full name of student: Nguyen Chi Hung 2. Gender: Male 3. Date of birth: June 3, 1954 4. Place of birth: An Khanh commune, Thu Duc district 5. Decision to recognize student No.: 1600/2008/QD-XHNV-KH&SĐH, dated: December 25, 2008, by the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi. 6. Changes in the training process: None 7. Thesis topic: Mock-up of printed newspaper supplements in Ho Chi Minh City from theoretical and practical perspectives. 8. Major: Journalism; Code: 60 32 01 9. Scientific supervisor: Associate Professor, Dr. Dinh Van Huong, Director of the Center for Professional Affairs and Communication, University of Social Sciences and Humanities, VNU 10. Summary of the results of the thesis: The thesis presents the theoretical basis for issues related to the mockup of printed newspaper supplements such as the concept of terms; brief history of printed newspaper mockups in the world and in Vietnam; the role of mockups for printed newspapers and supplements. On this theoretical basis, the thesis surveys the current situation of printed newspaper mockups in Ho Chi Minh City mainly through 5 typical supplements: Tuoi Tre Cuoi Tuan, Phu Nu Chu Nhat, Sai Gon Giai Phong Thu Bay, Lam Ban Voi May Vi Toi Chien and Doanh Nhan Sai Gon Cuoi Tuan. Thereby, studying the issues of: state management of printed newspapers and supplements; information content of supplements; using the formal elements of the mockup (newspaper size, cufflinks, front page problems, specialized page system, etc.) From the current situation of printed newspaper mockups in Ho Chi Minh City, the thesis proposes proposals to improve the quality of printed newspaper mockups such as: innovating the formal elements of the mockup; investing in training and developing human resources; orienting information content; creating an open mechanism in state management of printed newspaper supplements... With the practical experience of those who have worked in design and layout, we have deeply analyzed and explained the formal elements of printed newspaper mockups that other documents have mentioned briefly. In the brief history of printed newspapers in Vietnam, we have tried to extract the timeline of the formation of supplements and the formal elements of mockups scattered in the documents and focused on the topic so that readers can clearly visualize this process. 11. Practical applicability: The issues drawn from the survey will become a systematic reference source, helpful for researchers, managers, secretariats, artists, reporters, editors in the process of producing printed newspaper supplements, and can also be used as reference materials for lecturers and students of related majors in their own fields. 12. Further research directions: Modern press mockup design trends in the world and their application in Vietnam. 13. Published works related to the thesis: none
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Chi Hung 2. Sex: Male 3. Date of birth: June 03, 1954 4. Place of birth: Hochiminh city 5.Admission decision number: 1600/2008-QD-XHNV-KH&SĐH, Dated: December 25, 2008, by Principal of the University of Social Sciences and Humanities, VNU Ha Noi. 6. Changes in academic process: None 7. Official thesis title: Marquette insert of printed publication in Ho Chi Minh from the angles of theory and practice 8. Major: Journalism Studies; Code: 60 32 01 9.Supervisors: Assoc. Prof. Dr. Dinh Van Huong, Director of Center for Professionalism and Communication, University of Social Sciences and Humanity, Hanoi National University 10.Summary of the findings of the thesis: The thesis raised the theory on the matters related to maquette insert of printed publications such as concepts of technical terms, summary history of publication maquette in the world and in Vietnam, the roles of maquette towards printed publications and insert. On the basis of the theory, the thesis examines the real situation of insert maquette of printed publications in Ho Chi Minh city mainly through the five typical inserts: Teenagers at the end of the week, The most attentive woman, Saigon in the autumn, Working with a computer, and Business with the wrong shape at the end of the week (2008 – 2011). The examination helped to find out more about State management on printed publications and inserts, the contents of the inserts, the use of format factors in maquette (size, … , first page problems, systems of particularized pages, …) From the real situation of publication maquettes in Ho Chi Minh city, the thesis puts forward several proposals to improve the quality of maquette of printed publications like renovation of the maquette format, investment in educating and developing the human resource, orientation of the contents, creation of open mechanism in State management on the inserts of printed publications. publications. The thesis is evaluated to achieve the profound analysis, detailed explanation of contents and format which contributes to the shaping of maquettes of printed publications in Ho Chi Minh city. 11. Practical applicability, if any: The matters drawn from the examination will be a valuable source of systematic reference, helping the researchers, administrators, boards of secretaries, painters, reporters, editors in the production process of inserts of printed publications, as well as being used as materials for university teachers and students to refer to in their teaching and studying the majors. 12. Further research directions, if any: Tendency of designing maquette for modern publications in the world and its application in Vietnam 13. Thesis-related publications: None
