TTLV: Building a management model to exploit the value of collective brands in Can Tho city

1. Student's full name: TRUONG THI HONG NGOC 2. Gender: Female
3. Date of birth: April 17, 1985 4. Place of birth: Can Tho
5. Decision on recognition of students No. 2705/2020/QD-XHNV, dated December 24, 2020 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process: (record the types of changes and corresponding times)
7. Thesis topic name:
Building a management model to exploit the value of collective brands in Can Tho city
8. Major: Science and Technology Management; Code: 8340412.01
9. Scientific advisor: Associate Professor, Dr. Tran Van Hai, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
(Clearly state scientific title, academic degree, full name and working organization)
10. Summary of thesis results:
(summarize the results of the thesis, emphasizing new results if any)
Through a survey of the current status of management and exploitation of the value of collective trademarks in Can Tho city from July 2006 to December 2021, combined with an analysis of the theoretical basis of the management model to exploit the value of collective trademarks, the thesis has proven the research hypothesis: the current status of collective trademark management in Can Tho city does not have a suitable management model, the collective trademarks after being established have not been used consistently among members, and the exploitation of the value of collective trademarks is not effective.
The thesis has built an organizational and management model for collective trademarks through the construction of a system of documents as a basis for collective trademark management, forming a system of exploiting products bearing collective trademarks to develop the value of collective trademarks after being established, with the following contents: (i) Building an organizational structure, managing collective trademarks focusing on establishing a Collective Trademark Management Board and a number of other functional Boards through the Board's detailed regulations and operation plans; (ii) Building a system of management documents such as regulations on management, use and control of collective trademarks; (iii) Checking product quality such as controlling the quality of products and services bearing collective trademarks; (iv) Training and coaching for registered and unregistered members using collective trademarks and collective trademark management staff; (v) Deploying the development of tools to exploit, develop and promote collective trademarks and promoting market connection activities.
11. Practical application: (if any)
The thesis results demonstrate scientific significance and high practical applicability in intellectual property management activities in Can Tho city, in order to support the exploitation of the value of collective trademarks after they are established.
12. Further research directions: (if any)
13. Published works related to the thesis:
(list projects in chronological order if available)
 

1. Full name: TRUONG THI HONG NGOC 2. Sex: Female
3. Date of birth: April 17, 1986 4. Place of birth: Can Tho
5. Admission decision number: 2705/2020/QD-XHNV, signed on 24th December 2020, by the Headmaster of VNU Hanoi University of Social Sciences and Humanities
6. Changes in academic process: (List the forms of change and corresponding times)
7. Official thesis title:
Build a management model to exploit the value of the collective brand in Can Tho city
8. Major: Science and Technology Management 9. Code: 8340412.01
10. Supervisors: Associate Professor Dr. Tran Van Hai, University of Social Sciences and Humanities, Vietnam National University, Hanoi
11. Summary of the findings of the thesis:
(Summarize them with stress on the new findings, if any)
Through a survey of the current situation of management and exploitation of the value of collective marks in the area of ​​​​Can Tho city in the period from July 2006 to December 2021, combined with analysis of the theoretical basis of the management model to exploit the value of the collective mark, The thesis has proven the research hypothesis: the current situation of collective brand management in Can Tho city does not have an appropriate management model the collective mark after being established has not been uniformly used in all component members, the exploitation of the value of collective marks is not effective.
The thesis has built an organization and management model for collective brands through building a document system as a basis for collective brand management, forming a system of exploiting products bearing the collective mark. Collective trademark aims to develop the value of the collective brand after it is established, with the following contents: (i) Building the organizational structure and management of the Bank, focusing on the establishment of the Bank's Management Board and a number of Committees. other functions through regulations, detailed work plans of the Board; (ii) Developing a system of management documents such as regulations on management, use and control of information banks; (iii) Checking product quality such as controlling the quality of products and services carried by banks; (iv) Training and coaching for registered and non-registered members to use the Internet Banking and the management staff of the Internet Banking; (v) Developing tools to exploit, develop and promote Internet banking and promote market connection activities.
12. Practical applicability, if any:
The results of the thesis show a very high scientific significance and practical applicability in intellectual property management activities in Can Tho city, in order to support the exploitation of the value of collective marks after being approved established.
13. Further research directions, if any:
14. Thesis-related publications:
(List them in chronological order)