TTLV: Television audience of Hanoi Radio and Television Station

MASTER'S THESIS INFORMATION

1. Student's full name:Nguyen Thu Oanh             

2. Gender:Female

3. Date of birth:12/8/1982

4. Place of birth:Hanoi

5. Decision to recognize student number:2119/QD-XHNV-SDH; day01/11/2011of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in the training process:Not available

7. Thesis topic name:“Television audience of Hanoi Radio and Television Station".

8. Major:JournalismCode:60.32.01.01

9. Scientific instructor:Associate Professor - Dr. Dang Thi Thu Huong

10. Summary of thesis results:

The thesis has pointed out the demographic and sociological characteristics of the television audience of Hanoi Radio and Television Station; the level, method of receiving information and the needs of the Hanoi public; the level of participation in the communication process, the public's response to the television programs of Hanoi Radio and Television Station, thereby highlighting the characteristics of the portrait of the television audience of Hanoi Radio and Television Station.

In addition, the thesis also provides clear assessments of the strengths and weaknesses of Hanoi television programs. From there, recommendations and solutions are proposed to improve the quality of content and broadcasting forms of programs broadcast on Hanoi Radio and Television in particular and to improve the operational efficiency of Hanoi Radio and Television in general. These will be valuable practical experiences for journalists in general and program editors at Hanoi Radio and Television (including the author himself) in particular.

11. Practical applicability: Provide theories and practical solutions to contribute to building and developing Hanoi Radio and Television Station's television programs to become more and more effective.

12. Further research directions: From the results of this research, further research can be conducted on the development of specialized television programs for Hanoi Radio and Television Station.

13. Published works related to the thesis: none

INFORMATION ON MASTER'S THESIS

1. Full name:Nguyen Thu Oanh2. Sex:Female

3. Date of birth:12/8/19824. Place of birth:Hanoi

5. Admission decision number:2119/QD-XHNV-SDHdated01/11/2011sign by Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process:No

7. Official thesis title:Audiences of Hanoi Radio and Television

8. Major:Journalism9. Code:60.32.01.01

10. Supervisor:Assoc. Prof., Dr. Dang Thi Thu Huong

11. Summary:

This thesis introduces the characteristics of Hanoi Radio and Television's audiences in terms of population and social aspects; the frequency, the way to follow and demands of those audiences; the frequency of joining communication process and feedbacks towards programs broadcast by Hanoi Radio and Television, from which the portrait of Hanoi Radio and Television's audiences is depicted clearly and accurately

On the other hands, this thesis shows the strengths and defects of broadcast programs in Hanoi Radio and Television. Solutions and programs are then raised in order to improve the quality of Hanoi Radio and Television programs, regarding its contents and forms in specific and to improve the operation of Hanoi Radio and Television in general. This will be highly valuable and practical experience not only for journalists in general but also for correspondents working at Hanoi Radio and Television (including the author of this dissertation) in specific.

12. Practical applications:

This thesis raised theory and solution to contribute into the development and improve the quality of broadcast programs in Hanoi Radio and Television

13. Further possible research directions:

This thesis's result can be used as statistics and foundation for future research on making specific programs for Hanoi Radio and Television

14. Thesis-related publications: No