INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Nguyen Thu Oanh
2. Gender:Female
3. Date of birth:12/8/1982
4. Place of birth:Hanoi
5. Decision number for student admission:2119/QD-XHNV-SDH; day01/11/2011by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:Not available
7. Thesis title:"The television audience of Hanoi Radio and Television Station"".
8. Major:JournalismCode:60.32.01.01
9. Scientific supervisor:Associate Professor – Doctor Dang Thi Thu Huong
10. Summary of the thesis results:
The thesis clearly identifies the demographic and sociological characteristics of the television audience of Hanoi Radio and Television Station; the level and methods of information reception and needs of the Hanoi audience; the level of participation in the communication process and public feedback on television programs of Hanoi Radio and Television Station, thereby highlighting the characteristics of the television audience profile of Hanoi Radio and Television Station.
Furthermore, the thesis provides a clear assessment of the strengths and weaknesses of Hanoi's television programs. Based on this, it offers recommendations and solutions to improve the quality of content and format of programs broadcast on Hanoi Television Station in particular, and to enhance the overall effectiveness of Hanoi Television Station in general. This will be valuable practical experience for journalists in general and program editors and producers at Hanoi Television Station (including the author) in particular.
11. Practical applications: Providing theoretical and practical solutions to contribute to the development and improvement of Hanoi Television's television programs to make them more effective.
12. Future research directions: Based on the results of this study, further research can be conducted on developing specialized television programs for Hanoi Radio and Television Station.
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name:Nguyen Thu Oanh2. Sex:Female
3. Date of birth:12/8/19824. Place of birth:Hanoi
5. Admission decision number:2119/QD-XHNV-SDHflood01/11/2011sign by Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process:No
7. Official thesis title:Audiences of Hanoi Radio and Television
8. Major:Journalism9. Code:60.32.01.01
10. Supervisor:Assoc. Prof., Dr. Dang Thi Thu Huong
11. Summary:
This thesis introduces the characteristics of Hanoi Radio and Television's audiences in terms of population and social aspects; the frequency, the way to follow and demands of those audiences; the frequency of joining communication process and feedbacks towards programs broadcast by Hanoi Radio and Television, from which the portrait of Hanoi Radio and Television's audiences is depicted clearly and accurately
On the other hands, this thesis shows the strengths and defects of broadcast programs in Hanoi Radio and Television. Solutions and programs are then raised in order to improve the quality of Hanoi Radio and Television programs, regarding its contents and forms in specific and to improve the operation of Hanoi Radio and Television in general. This will be highly valuable and practical experience not only for journalists in general but also for correspondents working at Hanoi Radio and Television (including the author of this thesis) in specific.
12. Practical applications:
This thesis raised theory and solution to contribute into the development and improve the quality of broadcast programs in Hanoi Radio and Television
13. Further possible research directions:
This thesis's result can be used as statistics and foundation for future research on making specific programs for Hanoi Radio and Television
14. Thesis-related publications: No
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