INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:Nguyen Thi Thao
2. Gender: Female
3. Date of birth: April 6, 1988
4. Place of birth: Doc Tin – My Duc – Hanoi
5. Decision on the Recognition of Graduate Students No. 2119/2011/QD-XHNV-SDH dated November 1, 2011, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in the training process: None
7. Thesis title:MMarketing at the National Library of Science and Technology.
8. Major: Library Science Code: 60.32.02.03
9. Scientific supervisor:Assoc. Prof. Dr. Nguyen Thi Lan Thanh– Hanoi University of Culture
10. Summary of the thesis results:
This thesis was conducted in accordance with the research objectives and tasks set forth. Specifically, the thesis addressed fundamental theoretical issues of marketing in Information and Library activities; studied the current situation and provided observations and assessments of marketing activities at the National Library of Science and Technology. Based on this, it proposed feasible solutions to develop marketing activities at the institution.
11. Practical applications:
- Contributing to the refinement of the theory of information and library marketing activities.
- Improve the effectiveness of library marketing activities.
INFORMATION ON MASTER'S THESIS
1. Full name: Nguyen Thi Thao2. Sex: Female
3. Date of birth: April 6, 19884. Place of birth: Hanoi
5.Admission decision number: 2119/2011/QD-XHNV-SDH, date of issue: November 1, 2011, issued by Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: No
7. Official thesis title: “Marketing activities at the National Library of Science and Technology”.
8. Major: Library Science 9. Code: 60.32.02.03
10. Supervisors: Assoc. Prof./Dr. Nguyen Thi Lan Thanh - Hanoi University of Culture
11. Summary of the findings of the thesis:
The Thesis is carried out in accor dance with the targeted research purposes and tasks. specifically, the thesis solves the basic the oretical issues of marketing in Library and Information activities; The Thesis also studies the reality, providing evaluation opinions on marketing activities at the National Library of Science and Technology. Since then proposes feasible solutions in order to develop the marketing activities in this Library
12.Ability to apply in reality:
- Contribute to complete the theoretical basis of marketing activities in the field of Library and Information
- Improve the effectiveness of marketing activities at the library
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