TTLV: Marketing at the National Library of Science and Technology.

MASTER'S THESIS INFORMATION

1. Student's full name:Nguyen Thi Thao         

2. Gender: Female

3. Date of birth: April 6, 1988

4. Place of birth: Doc Tin - My Duc - Hanoi

5.Decision on recognition of graduate students No. 2119/2011/QD-XHNV-SDH dated: November 1, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in training process: No

7. Thesis topic name:MArketing at the National Library of Science and Technology.

8. Major: Library Science Code: 60.32.02.03

9. Scientific instructor:Assoc.Prof.Dr. Nguyen Thi Lan Thanh– Hanoi University of Culture

10. Summary of thesis results:

The thesis was carried out in accordance with the purpose and tasks of the research. Specifically, the thesis solved the basic theoretical problems of marketing in Information - Library activities; Researched the current situation, gave comments and assessments on marketing activities at the National Library of Science, Technology and Engineering. From there, proposed feasible solutions to develop marketing activities at the agency.

11. Practical application:

- Contribute to perfecting the theory of information and library marketing activities.

- Improve the effectiveness of marketing activities at the library

INFORMATION ON MASTER'S THESIS

1. Full name: Nguyen Thi Thao2. Sex: Female

3. Date of birth: 06/4/19884. Place of birth: Ha Noi

5.Admission decision number: 2119/2011/QD-XHNV-SDH, date of issue: November 1, 2011, issued by Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in academic process: No

7. Official thesis title: “Marketing activities at the National Library of Science and Technology”.

8. Major: Library Science 9. Code: 60.32.02.03

10. Supervisors: Assoc. Prof./Dr. Nguyen Thi Lan Thanh - Hanoi University of Culture

11. Summary of the findings of the thesis:

The Thesis is carried out in accor dance with the targeted research purposes and tasks. specifically, the thesis solves the basic the oretical issues of marketing in Library and Information activities; The Thesis also studies the reality, providing evaluation opinions on marketing activities at the National Library of Science and Technology. Since then proposes feasible solutions in order to develop the marketing activities in this Library

12.Ability to apply in reality:

- Contribute to complete the theoretical basis of marketing activities in the field of Library and Information

- Improve the effectiveness of marketing activities at the library