TTLV: Research on building coffee tourism products into one of the main brands of Dak Lak tourism

   MASTER'S THESIS INFORMATION

1. Student's full name:Le Minh Toan

2. Gender: Male

3. Date of birth: September 11, 1989

4. Place of birth: Phu Yen

5. Decision on recognition of graduate students No. 2799/2012/QD-XHNV-SDH dated December 28, 2012 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi

6. Changes in training process: Completed on time (1 month extension, 1/1/2015 – 1/30/2015)

7. Thesis topic name:“Research on building coffee tourism products into one of the main brands of Dak Lak tourism”

8. Major: Tourism Studies Code:

9. Scientific instructor:Dr. Do Cam Tho– Head of Research Management and International Cooperation Department, Institute of Tourism Development Research

10. Summary of thesis results:

Theoretical basis of the topic

Current status of Dak Lak tourism development and market demand for coffee tourism products

Proposal to build coffee tourism products into Dak Lak tourism brand

11. Practical application:

The proposed measures in the thesis are feasible and can be implemented immediately to contribute to the development of Dak Lak tourism products.

12. Further research directions:

Continue research to further improve branding solutions for coffee tourism

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Le Minh Toan 2. Sex: Male

3. Date of birth: September 11, 1989 4. Place of birth: Phu Yen

5. Admission decision number: 2799/2012/QD-XHNV-SĐH, Dated: December 28, 2012 by Rector of University of Social Sciences and Humanities

6. Changes in academic process: Completion on time (one month extension, January 1, 2015 – January 30, 2015)

7. Official thesis title: Research in building coffee-tourism product into one of the main brands of Dak Lak tourism

8. Major: Faculty of Tourism Studies 9. Code:

10. Supervisors: Doctor. Do Cam Tho. Head of Research Management and International Cooperation Division Institute for Tourism Development Research

11. Summary of the findings of the thesis:

Generalizing theories and realities of this study

The development of Dak Lak tourism at the present and demand of coffee-tourism product for market

To propose a course of building coffee-tourism product into brand name of Dak Lak tourism

12. Practical applicability:

The measures proposed in this study are feasible and realizable as soon as maybe, can contribute to the development of Dak Lak tourism product

13. Further research directions:

Continue researching further to improve the solutions of building a brand name for coffee tourism

14. Thesis-related publications: No