INFORMATION ABOUT THE MASTER'S THESIS
1. Student's full name:TRAN THI DUNG
2. Gender: Female
3. Date of birth: June 1, 1982
4. Place of birth: Yen Dung - Bac Giang
5. Decision No. 1502/2012/QD-XHNV-SDH dated August 6, 2012, of the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi, recognizing the student.
6. Changes in the training process: none
7. Thesis title:Communication about science and technology on the electronic portal of the Department of Science and Technology of the provinces in the Southeast region.
8. Major: Journalism. Code: 60 32 01 01
9. Scientific supervisor:Dr. Nguyen Thi Thanh Huyen- Deputy Head of the Faculty of Journalism and Communication, University of Social Sciences and Humanities, Vietnam National University, Hanoi.
10. Summary of the thesis results:
This thesis initially clarifies the current state of science and technology communication on the electronic portals of the three Departments of Science and Technology in Ho Chi Minh City, Binh Duong, and Dong Nai; evaluates the advantages and disadvantages of the three electronic portals in science and technology communication activities; clarifies the causes; and proposes solutions to improve the effectiveness of communication on these three electronic portals.
Through surveys, synthesis, and analysis of public needs and information trends on three online portals, it was found that the information is highly reliable and useful for reporters, journalists, and intellectuals. However, the information on all three portals is not yet truly rich, diverse, or engaging for the public. Therefore, all online portals must improve the quality of their content and format to meet public needs.
With the research results obtained, this thesis contributes to supplementing and enriching modern communication theory, specifically the role, function, and effectiveness of electronic portals; providing additional theoretical and scientific basis for science and technology communication. Based on scientific and practical arguments, the author initially proposes ways of writing and presenting information on electronic portals to meet the requirements and professionalism of the new era.
11. Practical applications:
The purpose of this study is to evaluate the effectiveness of science and technology communication on the electronic portals of the Departments of Science and Technology, and to propose solutions to improve the effectiveness of science and technology communication. The proposed solutions in this thesis will serve as a basis for contributing to the successful implementation of Vietnam's science and technology development strategy 2011-2020, of which science and technology communication and dissemination is one of the six main solutions to be implemented.
12. Future research directions:
Based on the results of this thesis, further research can be conducted on: science and technology communication on the electronic portals of the 63 Departments of Science and Technology nationwide, or expanded to include electronic portals of other sectors to draw lessons on improving the effectiveness of communication on electronic portals in general.
13. Published works related to the thesis:
Science and technology communication on electronic portals: current situation and solutions – Dong Nai Science and Technology Information Magazine – October 2014 issue.
INFORMATION ON MASTER'S THESIS
1. Full name: TRAN THI DUNG 2. Sex: female
3. Date of birth: June 1, 1982 4. Place of birth: Yen Dung – Bac Giang
5. Admission decision number: 1502/2012/QD-XHNV-SĐ dated August 6, 2012 by Rector of University of Social Sciences and Humanities, Vietnam National University - Ha Noi.
6. Changes in academic progress: None
7. Official thesis title: Science and technology communications on the e-portals of the Departments of Science and Technology of the Southeast region provinces.
8. Major: Journalism. 9. Code: 60 32 01 01
10. Supervisor: Nguyen Thi Thanh Huyen Ph.D, Vice Dean of Faculty of Journalism and Communications at the University of Social Sciences and Humanities, Vietnam National University - Ha Noi.
11. Summary of the findings of the thesis:
This thesis is initially aimed at clarifying the reality status of the science and technology communications on the e-portals of the three Departments of Science and Technology of Ho Chi Minh city, Binh Duong, and Dong Nai; assess the strengths and weaknesses of the three e-portals regarding science and technology communications activities; clarifying the causes; and putting forward solutions for improving communications efficiency on these three e-portals.
The surveys, syntheses, and analyzes of the public demand and the analyzes of the information on the three e-portals and public demand show that the information is reliable and useful for the reporters, journalists, and intellectuals. However, the information on the three e-portals is not rich, diverse, and attractive enough to the public. Therefore, these three e-portals are supposed to improve the quality of content and form of information to meet the public demand.
The thesis, with its findings, will contribute to making additions to and enriching the modern communication theory, namely the roles, functions, and efficiency of the e-portals; provide further reasoning basis for science and technology communications. On the basis of scientific arguments and practicality, the author of the thesis makes initial proposals on how to write and present the information on the e-portals to meet the requirements and professionalism in a new period.
12. Practical applicability, if any:
This thesis is aimed at assessing the efficiency of the science and technology communications on the e-portals of the Departments of Science and Technology, thus putting forward solutions for improving the efficiency of science and technology communications. The groups of solutions proposed in the thesis will be the basis to contribute to effectively carrying out Vietnam's science and technology development strategy in the period of 2011-2020 in which the communications activities and dissemination of science and technology are one of the six key solutions to be implemented.
13. Further research directions, if any:
Thanks to the findings of the thesis, studies can be extended to the areas of the science and technology communications on the e-portals of 63 Departments of Science and Technology across the country or the e-portals of the other sectors with the aim of learning a lesson in improving the efficiency of the communications on the e-portals.
14. Thesis-related publications:
Science and Technology Communications on the E-portals: Reality and Solutions – Dong Nai Science and Technology Journal's October 2014 issue.
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