MASTER'S THESIS INFORMATION
1. Student's full name:Ngo Minh Khue
2. Gender: Female
3. Date of birth: 03/05/1985
4. Place of birth: Hanoi
5. Student recognition decision No. 1555/QD-DHQG dated May 25, 2011 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in the training process:
7. Thesis topic name:Marketing solutions to develop the inbound customer market in Asia of Fiditour Joint Stock Company
8. Major: Tourism Code: Pilot training program
9. Scientific instructor:Dr. Pham Xuan Hau.
10. Summary of thesis results:
Firstly, the thesis has systematized and created an overview of the inbound customer market from the marketing perspective of travel businesses.
Second, the thesis also presents the current status of marketing activities to develop the inbound customer market in Asia of Fiditour Joint Stock Company in recent years.
Through the available theoretical foundations and reality, the thesis has analyzed and evaluated in detail the marketing activities that the company is applying to see the positive and negative aspects, thereby proposing appropriate solutions to help businesses operate more effectively.
11. Practical application:
The thesis has proposed marketing solutions to develop the inbound customer market in general and Japanese and Malaysian customers (Asia region) in particular.
12. Further research directions:
Solutions to attract international customers (for each specific market) of the business.
13. Published works related to the thesis: None
INFORMATION ON MASTER'S THESIS
1. Full name: Ngo Minh Khue 2. Sex: Female
3. Date of birth: 03rd May 1985 4. Place of birth: Hanoi
5. Admission decision number: 1555/QD-DHQG Dated May 25, 2011 University of Social Sciences and Humanities, Vietnam National University.
6. Changes in academic process: No
7. Official thesis title: Marketing solutions to develop the inbound market in Asia countries of Fiditour Joint Stock Company
8. Major: Faculty of Tourism Studies 9. Code:
10. Supervisors: Dr. Pham Xuan Hau
11. Summary of the findings of the thesis:
First of all, the thesis systematizes and provides an overall view of the inbound customer market under the marketing angle of the travel enterprise.
Second, the thesis presents actual situation of marketing activities in developing inbound customer market in Asea in recent years of the Fiditour Joint Stock Company.
Through the actual rationale and situations, the thesis analyzes and estimates in detail the marketing activities applied in the company to see the positive sides and limitations, so we can provide suitable solutions for better business of the enterprise.
12. Practical applicability, if any:
The thesis provides the marketing solutions to developing inbound customer market in general and customers from Japan, Malaysia (in Asia) in detail.
13. Further research directions, if any:
Solution for attracting foreign customers (particular markets) of the enterprise.
14. Thesis-related publications:No
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