TTLV: Marketing solutions aimed at developing the inbound tourism market in Asia for Fiditour Joint Stock Company.

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Ngo Minh Khue              

2. Gender: Female

3. Date of birth: May 3, 1985

4. Place of birth: Hanoi

5. Decision on student admission No. 1555/QD-DHQG dated May 25, 2011, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Thesis title:Marketing solutions aimed at developing the inbound tourism market in Asia by Fiditour Joint Stock Company. 

8. Major: Tourism Code: Pilot Training Program

9. Scientific supervisor:Dr. Pham Xuan Hau.

10. Summary of the thesis results:

Firstly, the thesis has systematically reviewed and provided an overview of the inbound tourism market from the marketing perspective of travel businesses.

Secondly, the thesis also presents the current state of marketing activities for developing the inbound tourism market in Asia by Fiditour Joint Stock Company in recent years.

Based on existing theoretical foundations and current practices, this thesis has analyzed and evaluated in detail the marketing activities that the company is applying to identify the positive aspects and limitations, thereby proposing appropriate solutions to help the business operate more effectively.

11. Practical applications:

The thesis has proposed marketing solutions to develop the inbound tourism market in general, and the Japanese and Malaysian (Asian) tourist markets in particular.

12. Future research directions:

Solutions for attracting international tourists (from specific markets) by businesses.

13. Published works related to the thesis: None

INFORMATION ON MASTER'S THESIS

1. Full name: Ngo Minh Khue 2. Sex: Female

3. Date of birth: 03rd May 1985 4. Place of birth: Hanoi

5. Admission decision number: 1555/QD-DHQG Dated May 25, 2011 University of Social Sciences and Humanities, Vietnam National University.

6. Changes in academic process: No

7. Official thesis title: Marketing solutions to develop the inbound market in Asia countries of Fiditour Joint Stock Company

8. Major: Faculty of Tourism Studies 9. Code:

10. Supervisors: Dr. Pham Xuan Hau

11. Summary of the findings of the thesis:

First of all, the thesis systematizes and provides an overall view of the inbound customer market under the marketing angle of the travel enterprise.

Second, the thesis presents actual situation of marketing activities in developing inbound customer market in Asea in recent years of the Fiditour Joint Stock Company.

Through the actual rationale and situations, the thesis analyzes and estimates in detail the marketing activities applied in the company to see the positive sides and limitations, so we can provide suitable solutions for better business of the enterprise.

12. Practical applicability, if any:

The thesis provides the marketing solutions to developing inbound customer market in general and customers from Japan, Malaysia (in Asia) in detail.

13. Further research directions, if any:

Solution for attracting foreign customers (particular markets) of the enterprise.

14. Thesis-related publications:No