TTLV: Study on satisfaction of French-speaking tourists with Hanoi destination

1. Student's full name: Le Dinh Tien 2. Gender: Male

3. Date of birth: April 23, 1994

4. Place of birth: Hanoi

5. Student recognition decision No. 3953/QD-XHNV dated October 14, 2019 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process:

7. Thesis topic name: “Study on the satisfaction of French-speaking tourists with the destination of Hanoi”

8. Major: Tourism; Code: 8810101.01

9. Scientific supervisor: Associate Professor, Dr. Pham Hong Long - Faculty of Tourism Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi.

10. Summary of thesis results:

The thesis has reviewed domestic and foreign works on satisfaction research. On that basis, the author has systematized theoretical and practical issues on customer and tourist satisfaction (concepts, factors affecting satisfaction, overview of research models, the relationship between sustainability and satisfaction, etc.). By using observation methods, in-depth interviews, questionnaires, etc. and using data processing tools: SPSS, Excel, etc., the thesis has shown that French-speaking tourists are satisfied with the destination of Hanoi in terms of direct influence from groups of sustainability factors (GTTB = 3.92) according to the Likert scale. At the same time, the thesis has also pointed out 2 new groups of factors: legal sustainability and environmental behavior; the quality of the natural environment are new variables compared to the original scale. The assessment shows that middle-aged and retired French-speaking tourists are the ones with the highest satisfaction based on the socio-cultural sustainability of the destination. The thesis also proposes directions to increase the satisfaction of French-speaking tourists to Hanoi through sustainability-based solutions, and at the same time proposes solutions to improve the image and quality of the destination.

11. Practical applicability: Some contents may be useful for Hanoi People's Committee, specialized agencies such as the Department of Tourism in orienting the city's tourism development.

12. Further research directions: The role of destination image on French-speaking tourists' satisfaction: the case of Hanoi destination

13. The published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Le Dinh Tien 2. Sex: Male

3. Date of birth: April 24^th, 1994 4. Place of birth: Hanoi

5. Admission decision number: 3953/QD-XHNV; Dated: October 14^th, 2019 by the Rector of the University of Social Sciences and Humanities, Hanoi National University

6. Changes in academic process:

7. Official thesis title: “Research on the Satisfaction Levels among French-speaking Tourists with Hanoi Destination”

8. Major: Tourism 9. Code: 8810101.01

10. Supervisors: PhD. Pham Hong Long - Faculty of Tourism Studies, University of Social sciences and Humanities, Vietnam National University.

11. Summary of the findings of the thesis:

The thesis has reviewed domestic and foreign works on satisfaction research. On that basis, the author has systematized theoretical and practical issues on customer and tourist satisfaction (concepts, factors affecting satisfaction, overview of research models, the relationship between sustainability and satisfaction…). By methods of observation, in-depth interviews, questionnaires... and using data processing tools: SPSS, Excel... the thesis has shown that French-speaking tourists have satisfaction about Hanoi destination on direct aspect from the influence of groups of sustainable factors (GTTB = 3.92) according to the Likert scale. At the same time, the thesis has also pointed out two new groups of factors: legal sustainability and behavior with the environment; quality of the natural environment are new variables compared to the original scale. The assessment shows that the group of French-speaking tourists in middle age and retirement are the ones with the highest satisfaction based on the socio-cultural sustainability at the destination. The thesis has also proposed orientations to increase the satisfaction of French-speaking tourists to Hanoi through solutions based on sustainability, and at the same time proposes solutions to improve the image and quality of tourist destination.

12. Practical applicability, if any: Some content may be useful to the Hanoi People's Committee, specialized agencies such as the Department of Tourism in the city's tourism development orientation.

13. Further research directions, if any: The role of destination image in French-speaking tourist satisfaction: the case of Hanoi

14. Thesis-related publications: