TTLV: FPT Group's Communication Activities Organization Model

INFORMATION ABOUT THE MASTER'S THESIS

1. Student's full name:Dao Hai Phuong              

2. Gender: Female

3. Date of birth: June 14, 1988

4. Place of birth: Bac Ninh

5. Decision on student admission No. 1883/2010/QD-XHNV-KH&SDH dated October 21, 2010, by the Rector of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: None

7. Thesis title:"FPT Group's Communication Operations Model"

8. Major: Journalism Code: 60.32.01

9. Scientific supervisor:Assoc. Prof. Dr. Nguyen Van Dung– Head of the Journalism Department – ​​Academy of Journalism and Communication

10. Summary of the thesis results:

This thesis approaches a relatively new research direction in the field of journalism and media, namely "corporate communication." Based on research by renowned scholars in the field worldwide and building upon the research of domestic scholars, the author focuses on analyzing the issue of "Communication Organization Models," with FPT Group as the specific research subject. Accordingly, the thesis examines and analyzes communication activities from two perspectives: model (organizational structure) and operation (the effectiveness of the model's operation).

This thesis presents several practical communication models of large economic corporations worldwide. Based on these, it constructs and analyzes the communication model of FPT Group. Currently, FPT Group's communication activities, while considered professional and effective, still face several challenges. Within the framework of this thesis, these issues are clearly identified through an analysis of both the model and its operational effectiveness.

The thesis also offers fundamental recommendations to improve and enhance the effectiveness of FPT Group's communication model. In addition, the author proposes an optimal model that can be applied to businesses and corporations in Vietnam.

11. Practical applications:

- Contributing to research on communication in general and corporate communication in particular.

- Reference material for teaching journalism and communication at universities and colleges.

- Suggesting new research directions on communication in businesses and organizations.

12. Future research directions:

13. Published works related to the thesis:

INFORMATION ON MASTER'S THESIS

1. Full name: Dao Hai Phuong 2. Sex: Female

3. Date of birth: June 14, 1988 4. Place of birth: Bac Ninh

5. Admission decision number: 1883/2010/QD-XHNV-KH&SDH Dated October 21, 2010,by the Rector of the University of Social Sciences and Humanities – Hanoi National University

6. Changes in academic process: None

7. Official thesis title: “Communication operation model of FPT Corporation”

8. Major: Journalisim 9. Code: 60.32.01

10. Supervisors: Assoc.Prof.Dr. Nguyen Van Dung – Dean of Journalism Faculty – Academy of Journalism and Communication

11. Summary of the findings of the thesis:

The thesis approaches journalism – communication under a new aspect which is “corporate communication”. With reference to related literature of well-known scholars worldwide as well as studies of Vietnamese scholars, the author chose to study the operational model of FPT communication system by taking an insight into its organizational structure and how it is operated.

By learning operational models of the world's leading economic corporations, the researcher clearly points out existing issues in the FPT corporate communication system which has been seen as a professional and effective communication model in Vietnam.

The thesis also suggests some possible solutions in order to improve the effectiveness of FPT communication activities. Furthermore, the writer also proposes an idea of ​​a communication model applicable to Vietnamese enterprises.

12. Practical applicability, if any:

- Make a contribution to the academic researches on communication in particular and corporate communication in general

- Used as references in teaching journalism – communication in universities as well as colleges

- Open to new approaches to study corporate communications activities

13. Further research directions, if any:

14. Thesis-related publications: