MASTER'S THESIS INFORMATION
1. Student's full name:Dao Hai Phuong
2. Gender: Female
3. Date of birth: June 14, 1988
4. Place of birth: Bac Ninh
5. Decision on recognition of students No. 1883/2010/QD-XHNV-KH&SDH dated October 21, 2010 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi
6. Changes in training process: No
7. Thesis topic name:“Model of organizing communication activities of FPT Corporation”
8. Major: Journalism Code: 60.32.01
9. Scientific instructor:Assoc.Prof.Dr. Nguyen Van Dung– Head of Journalism Faculty – Academy of Journalism and Propaganda
10. Summary of thesis results:
The thesis approaches a fairly new research direction in the field of journalism and communication, which is “corporate communication”. Based on the research works of famous scholars in the field around the world and inheriting the research of domestic scholars, the author has focused on analyzing the issue of “Organizational model of communication activities” with the specific research object being FPT Corporation. Accordingly, the thesis has examined and analyzed communication activities from two perspectives: model (organizational structure) and activity (operational efficiency of the model).
The thesis presents many practical communication models of large economic groups in the world, on that basis, builds a model and analyzes the communication operation model of FPT Corporation. Currently, although the communication activities of FPT Corporation are assessed as professional and effective, there are still many problems. Within the framework of the thesis, these problems have been clearly stated through the analysis of both the model and the effectiveness of operations.
The thesis also provides basic recommendations to contribute to the completion and improvement of the effectiveness of the FPT Corporation's communication operation model. In addition, the author has proposed an optimal model that can be used as a reference for businesses and corporations in Vietnam.
11. Practical application:
- Contribute to research projects on communication in general and corporate communication in particular.
- Reference materials in teaching journalism and communication at universities and colleges
- Suggesting new research directions on communication in businesses and organizations
12. Further research directions:
13. Published works related to the thesis:
INFORMATION ON MASTER'S THESIS
1. Full name: Dao Hai Phuong 2. Sex: Female
3. Date of birth: June 14, 1988 4. Place of birth: Bac Ninh
5. Admission decision number: 1883/2010/QD-XHNV-KH&SDH Dated October 21, 2010,by the Rector of the University of Social Sciences and Humanities – Hanoi National University
6. Changes in academic process: None
7. Official thesis title: “Communication operation model of FPT Corporation”
8. Major: Journalisim 9. Code: 60.32.01
10. Supervisors: Assoc.Prof.Dr. Nguyen Van Dung – Dean of Journalism Faculty – Academy of Journalism and Communication
11. Summary of the findings of the thesis:
The thesis approaches journalism – communication under a new aspect which is “corporate communication”. With reference to related literature of well-known scholars worldwide as well as studies of Vietnamese scholars, the author chose to study the operational model of FPT communication system by taking an insight into its organizational structure and how it is operated.
By learning operational models of the world's leading economic corporations, the researcher clearly points out existing issues in the FPT corporate communication system which has been seen as a professional and effective communication model in Vietnam.
The thesis also suggests some possible solutions in order to improve the effectiveness of FPT communication activities. Furthermore, the writer also proposes an idea of a communication model applicable to Vietnamese enterprises.
12. Practical applicability, if any:
- Make a contribution to the academic researches on communication in particular and corporate communication in general
- Used as references in teaching journalism – communication in universities as well as colleges
- Open to new approaches to study corporate communications activities
13. Further research directions, if any:
14. Thesis-related publications:
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