TTLV: Developing Event Tourism in Da Nang

MASTER'S THESIS INFORMATION

1. Student's full name:Ly Thi Thuong                    

2. Gender:Female

3. Date of birth: June 17, 1978

4. Place of birth: Quang Tri

5.Recognition decision No. 1883/QD-XHNV-KH&SDH dated October 21, 2010 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.

6. Changes in the training process: Are not

7. Thesis topic name:Developing Event Tourism in Da Nang

8. Major: Tourism Code:10.03.01.25

10. Scientific instructor:Dr. Le Van Minh.Institute of Tourism Development Research.

11. Summary of thesis results:

Event tourism is a new type of tourism that has recently developed, but it plays an important role in attracting a large number of tourists, bringing in huge revenue for countries that have been and are effectively exploiting this type of tourism. In Vietnam in general and Da Nang in particular, this type of tourism is quite new but has a lot of potential.

Da Nang is the economic center of the Central region, not only known as "livable city" of Vietnam, but also famous for its special features such as Ba Na, Son Tra peninsula, My Khe beach, Ngu Hanh Son scenic spot, Cham sculpture museum... Especially in recent years, Da Nang has also been known by domestic and foreign tourists as an event city through the successful hosting of events such as: "East-West Economic Corridor Week 2007”;Danang Investment Forum 2009andASEAN Conferences in Da Nangg (2009 - 2010);International Paragliding Competition 2012, 2013, 2014, International Marathon 2013, 2014, 2015; EWEC International Fair; CMiss Vietnam contest 12-2012...especiallythe only place in Vietnam to host the eventDa Nang International Fireworks Competition(consecutive years from 2008 to 2015). With the available advantages of the locality, along with the concerns of the local government, Da Nang is assessed to have great potential to develop this type of event tourism.

The topic "Developing Event Tourism in Da Nang" focuses on systematizing the theoretical issues of events and event tourism. On that basis, the topic evaluates the current status of event tourism development in Da Nang with its strengths and limitations; the exploitation situation and the ability of local and regional businesses to participate in organizing national and international events. Thereby, providing solutions and recommendations to develop event tourism in Da Nang.

The topic has certain contributions in theory and practice, contributing to promoting the development of tourism in general and event tourism in particular of the city, especially the development of event tourism in Da Nang.

12. Practical application:

The topic is a useful reference for businesses operating in event tourism as well as units that need to organize event tourism activities locally; especially for local authorities in promoting images, increasing revenue and income, bringing direct benefits to local residents, aiming at developing Da Nang "City of Tourism - City of Events" of Vietnam.

13. Further research directions: None

14. Published works related to the thesis: None.

INFORMATION ON MASTER'S THESIS

1. Full name: Ly Thi Thuong 2. Sex: Female

3. Date of birth: 17^thJune 1978                      4. Place of birth: Quang Tri

5. Decision No. 1883/QD-XHNV-KH&SĐH on the date October 21, 2010 by the Rector of University of Social Sciences and Humanities - Hanoi National University.

6. Changes in academic process: No

7. Research topic: Developing event travel in Da Nang - Vietnam

8. Major: Tourism Studies 9.Code: 10.03.01.25

10. Supervisors: Le Van Minh, Ph.D. Institute for Tourism Development Research

11. Summary of the findings of the thesis:

Event travel is a new type of traveling and has developed rapidly in recent years; However, the event travel plays an important role in attracting a huge number of tourists, and brings great revenue to exploit nations effectively this new kind of traveling.

Danang is an economic center of the central coast in Vietnam, it is not only famous for the nameliveable citybut also for attractive destinations such as Ba Na, Son Tra Peninsula, My Khe Beach, Ngu Hanh Son Mountain, Champa Museum, etc. Especially, in recent years, on the minds of both domestic and international tourists, Danang is known as an event city; this is suceess of city authorities' efort in deploying several events such as: East-West Economic Corridor 2007, Danang Investment Forum 2009, Asean Meeting in Danang 2009/2010, Danang International Paramotor Race 2012、2013、2014, Danang International Marathon Competition 2013 2014 2015, International Expo for the EWEC, Miss Vietnam 2012; especially, Danang is the unique city in Vietnam organizing the International Firework Competition from the year of 2008 to 2015. Based on the combanitation of existing advantages with right orientation of Danang government, the author has a strong belief that Danang is full of potentials to develop event tour.

This writing with topic Developing the Event Tour in Danang focuses on reviewing the literatures relating to event and event travel. And then, the author bases on literature section to assess the current situation of event travel in Danang by analyzing the strengths, weaknesses, and abilities of local businesses in organizing the international events. Finally, the author would like to propose some recommendations to develop the event travel in Danang.

This thesis has a helpful contribution to both arguments and facts; this aims to encourage the development of tourism industry in general and event travel as well in Danang.

12. Practical applicability, if any:

This research is a helpful reference for local event companies as well as other business units. Especially, this writing is important reference resource to city government in marketing the city, improving the GDP, income; bring the benefit to local people and lead the city to the final success of strategic orientation that Danang, Tourist City – Event City of Vietnam.

13. Further research directions, if any: No

14. Thesis-related publications: No