TTLV: Managing gender-sensitive information content on electronic newspapers

1. Student's full name: NGUYEN THI THANH THUY 2. Gender: Female
3. Date of birth: October 3, 1978
4. Place of birth: Hai Thuong Ward, Nghi Son Town, Thanh Hoa Province
5. Student recognition decision No. 2948/2021/QD-XHNV dated December 28, 2021 of the President of the University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in training process: No
7. Thesis topic: Managing gender-sensitive information content on electronic newspapers
8. Major: Media Management; Code: Pilot
9. Scientific instructor: Associate Professor, Dr. Nguyen Ngoc Oanh, Academy of Journalism and Communication
10. Summary of thesis results:
With the desire to assess the current status of gender-sensitive content management (NCG) on electronic newspapers (E-newspapers) and propose solutions to improve the quality of management at editorial offices, based on theoretical research, the topic has built a Checklist for managing gender-sensitive content on E-newspapers with 4 criteria and 22 scales. The research results of the topic show that, besides some achievements of Vietnamese revolutionary press in general and E-newspapers in particular in gender-sensitive communication work in recent years, there are still many works on E-newspapers that lack NCG, expressed through the content of messages and through the form of presentation. In the management of information content with gender, due to the awareness of journalists (including press agency leaders, reporters, editors, etc.) in different job positions, they have not yet fulfilled their duties as "gatekeepers", creating, controlling and censoring information lacking gender. The development of a process for producing news articles with gender integration, managing the frequency of media articles on gender, building special pages and columns, or implementing the Gender Index on the media has not really received the attention and been actively implemented by online newspapers.
The causes identified are both objective and subjective, focusing on a number of main causes: Legal regulations have not been implemented, Journalists still lack gender sensitivity, There is a phenomenon of clickbaiting according to public tastes, The public does not have much ability to respond to incorrect gender messages. In addition, the underlying causes are also due to historical and cultural issues, and especially the operational capacity and gender responsibility of journalists in producing gender-equal media news articles.
Research approaches from communication theories such as Framing Theory, Agenda Setting Theory and Gate Keeper Theory show that: NLBs are important "gatekeepers" in controlling information content containing NCG. Therefore, gender awareness and gender responsibility of NLBs will determine whether press products contain NCG or not, expressed by the "framing" of gender concepts and characteristics of NLBs. Although the media audience is not the one who directly creates the "agenda", they play an extremely important role in participating in that agenda. Therefore, promoting communication to raise gender awareness for the community is also indirectly bringing them into the process of contributing and criticizing articles that lack NCG.
Based on the research results using qualitative and quantitative research methods combined with the advanced search data scanning tool Social Listening Plus, the topic has pointed out groups of solutions for managing gender-sensitive information content on the Internet with 3 main groups: 1) Solutions for perfecting policies; 2) Solutions for building and perfecting the content management process of press agencies; 3) Solutions for training to improve gender capacity for reporters/journalists. At the same time, the thesis also makes a number of proposals and recommendations to the Party and the State; to state management agencies of press and media; to press agencies; to reporters, journalists and to the media public.

13. Published works related to the thesis:

 

1. Full name: NGUYEN THI THANH THUY 2. Sex: Female
3. Date of birth: 03/10/1978
4. Place of birth: Hai Thuong ward, Nghi Son town, Thanh Hoa province
5. Admission decision number: 2948/2021/QD-XHNV dated December 28, 2021 of the Rector of University of Social Sciences and Humanities, Vietnam National University, Hanoi.
6. Changes in academic process: No
7. Official thesis title: Managing gender-sensitive information content on electronic newspapers
8. Major: Media management
9. Code: Pilot
10.Supervisor: Assoc. Prof. Dr. Nguyen Ngoc Oanh, Academy of Journalism and Communication
11. Summary of the findings of the thesis:
With the desire to assess the current situation of managing gender-sensitive information content on electronic newspapers today and propose solutions to improve the quality of governance at journals, based on theoretical research, the thesis has built a Checklist for managing gender-sensitive information content on electronic newspapers with 4 criteria and 22 scales. The results of the study show that, in addition to a number of achievements made by the Vietnamese revolutionary press in general and electronic newspapers in particular in the work of gender equality in years, there are not few recent works on electronic newspapers lacking gender-sensitive information content, expressed through the content of the message and the form of presentation. In managing gender-sensitive information content, due to the awareness of journalists (including leaders of press agencies, reporters, interns, etc.), they do not do a good job as a "gate keeper" in creating, controlling and censoring information lacking gender sensitivity. The development of the process of producing news articles with gender mainstreaming, managing the frequency of media articles about gender, building specialized pages, columns, or implementing the Gender Indicators in the media has not been really appreciated and actively implemented by electronic newspapers.
The identified causes are both objective and subjective. structured, legal regulations have not been realized and journalists still lack gender sensitivity. Besides, there is view attraction according to the public's taste which does not have much ability to react to false gender messages. In addition, the root cause is also due to historical and cultural issues and especially the professional capacity as well as gender responsibility of journalists in producing gender-equal media.
Approaching research from communication theories such as Framing Theory, Agenda Setting Theory and Gate Keeper Theory shows that: Journalists are the important "gate keepers" in controlling information content with gender sensitivity. Therefore, journalists' gender awareness and gender responsibility will determine whether or not the press products contain gender sensitivity, as shown by the "framing" of journalists' gender concepts and characteristics. The media public, though not directly the creator of the "agenda", has a very important role to play in participating in that agenda. Therefore, promoting communication to raise gender awareness for the community is also indirectly involving them in the process of contributing and criticizing articles lacking gender sensitivity.
On the basis of research results by qualitative and quantitative research methods combined with the advanced search data scanning tool Social Listening Plus, the thesis has shown groups of managing gender-sensitive information content on the survey with 3 main groups: 1) Solutions for policy improvement; 2) Solutions for building and completing the content management process of the press agency; 3) Solutions on training to improve gender capacity for reporters/journalists. At the same time, the thesis also makes a number of proposals and recommendations for the Party and State; for state management agencies in charge of press and communication; for press agencies; for reporters, journalists and for the media public.
12. Practical applicability, if any:
1) Used as reference and learning materials for tutors and students of Multimedia major, Vietnam Women's Academy, Module of Gender in Media.
2) Used as a reference for press agencies and journalists
3) Used as a reference for students of journalism, communication and public interest.
13. Further research directions, if any:
1) Publishing monographs (Editing and compiling from the thesis and adding 01 book chapter: Some working skills for journalists on gender topics).
2) Deepening the existing quantitative data to write international publications.
14. Thesis-related publications:
1) Gender stereotypes in building images of men and women from framing theory, Proceedings of the National Scientific Conference, Vietnam Women's Academy, November 2022.
2) Promoting the role of the press and media in promoting gender equality in Vietnam, Journal of Propaganda (electronic version), December 2022.
3) Safety for women and children in cyberspace, Journal of State Management, 2023.
4) Gender sensitivity in the form of news articles in electronic newspapers, Journal of Science, Vietnam Women's Academy.